Through internal recalibration, strategic acquisitions, and
aggressive engineering, the new TiVo has established a compelling
value proposition
MOUNTAIN VIEW, California,
Dec. 14, 2016 /PRNewswire/
-- Based on its recent analysis of the consumer video
industry, Frost & Sullivan recognizes TiVo with the 2016 Global
Frost & Sullivan Entrepreneurial Company of the Year Award.
Rovi's acquisition of TiVo has enabled it to blend its strength in
guides, advertising, and analytics with TiVo's strength in over the
top (OTT), on-demand user experience (UX) and content discovery.
The combined TiVo offers a diversified product portfolio that can
thrive in current and future market conditions. The company has
reshaped its core competencies to create solutions that can restore
service providers to a front-and-center role in consumer
entertainment.
TiVo's footprint is set to increase. Cumulatively, TiVo serves
nearly 500 service providers worldwide, and its subscriber base is
expected to include over 25 million households.
"Acknowledging the consumer confusion caused by a profusion of
data and fragmentation of content services, TiVo aims to restore
engagement opportunities to operators through its unified
entertainment system. This solution combines traditional Rovi's
metadata strengths with cross-service search to create a single
portal for users to discover and browse TV episodes and movies
across all accessible content services," said Frost & Sullivan
Industry Principal Avni Rambhia.
"This feature, among others, is packed into TiVo's
current-generation DVR. Search results can be added to a
cloud-based watch list, which can then be accessed from any other
device."
TiVo has the most comprehensive set of content engagement and
discovery solutions in the market, including metadata, semantic
search capabilities, personalized recommendations, and traditional
electronic program guides (EPGs). The company also boasts customer
reporting and audience segmentation capabilities coupled with usage
analytics. Platform components can be deployed traditionally or in
the cloud. This offers the infrastructural support necessary for
operators to deliver experiences that are in line with today's
online-first, on-demand consumer expectations.
From operators such as Dish to CE device vendors such as
Samsung, nearly every ecosystem player is a licensee of TiVo's
technology and intellectual property (IP) in some form.
Underpinning its entrepreneurial pivot to full-fledged solutions,
TiVo's solid IP gives it a firm footing in the consumer video
industry. As a result, TiVo is well positioned to partner with
service providers in an evolving television ecosystem.
TiVo is expected to continue its drive towards global expansion,
extending its value proposition outside of Rovi's traditional
stronghold of North America. A
significant opportunity is the growing demand for rich metadata
solutions for European countries, where the combined company has
its sights firmly set on establishing a wider, more diverse
customer base.
"TiVo's position as a vendor that offers the trifecta of
cross-service search and recommendation, metadata solutions, and
unified consumption devices puts it in a blue-ocean space," noted
Rambhia. "Personalization of the consumer experience is possible by
using data, analytics and insights to understand consumer
engagement. In this scenario, TiVo has a large opportunity to
differentiate itself and transform the media industry."
Each year, Frost & Sullivan presents this award to the
company that has demonstrated excellence in devising a strong
growth strategy and robustly implementing it. The recipient has
shown strength in terms of innovation in products and technologies,
leadership in customer value, and speed in response to market
needs. In short, the award looks at the emerging market
participants in the industry and recognizes their best practices
that are positioned for future growth excellence.
Frost & Sullivan Best Practices awards recognize companies
in a variety of regional and global markets for demonstrating
outstanding achievement and superior performance in areas such as
leadership, technological innovation, customer service, and
strategic product development. Industry analysts compare market
participants and measure performance through in-depth interviews,
analysis, and extensive secondary research to identify best
practices in the industry.
About TiVo
TiVo (NASDAQ: TIVO) is a global leader in entertainment
technology and audience insights. From the interactive program
guide to the DVR, TiVo delivers innovative products and licensable
technologies that revolutionize how people find content across a
changing media landscape. TiVo enables the world's leading media
and entertainment providers to deliver the ultimate entertainment
experience. Explore the next generation of entertainment at
tivo.com, forward.tivo.com or follow us on Twitter @tivo or
@tivoforbusiness.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in
collaboration with clients to leverage visionary innovation that
addresses the global challenges and related growth opportunities
that will make or break today's market participants. For more than
50 years, we have been developing growth strategies for the global
1000, emerging businesses, the public sector and the investment
community. Contact us: Start the discussion.
Contact:
Chiara Carella
P: +44 (0) 207.343.8314
F: 210.348.1003
E: chiara.carella@frost.com
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