CHICAGO,
Nov. 29, 2016 /PRNewswire/ -- Today
VTech® announced its Touch & Learn Activity Desk™ Deluxe and
Go! Go! Smart Friends® Enchanted Princess Palace™ earned a 2016
Gold Star Toy Award from Scholastic Parent & Child. The
winners of the fourth annual awards program were chosen from
hundreds of products reviewed by a team of Scholastic experts and
real families. They were evaluated on their entertainment and
educational value, quality, user-friendliness and ability to
repeatedly engage a child.
"We are delighted that products across the VTech lines
have been recognized by top organizations and testing programs like
the Gold Star Toy Awards," said William To, President, VTech
Electronics North America. "The versatile, interactive and
expandable Touch & Learn Activity Desk Deluxe offers lasting
play value and the Go! Go! Smart Friends Enchanted Princess Palace
inspires imaginative play, making them both innovative, engaging,
must-have items this holiday season."
"Our expert editors and panel of family testers were truly
impressed with this year's selections," said Jamie Engel, Vice President and Publisher of
Parent Content. "The Touch & Learn Activity Desk Deluxe and Go!
Go! Smart Friends Enchanted Princess Palace encompass the qualities
we look for when selecting Gold Star Award winners, providing the
fun kids want with the developmental learning qualities parents
look for."
Additional details about VTech's award-winning products
can be found at www.vtechkids.com and
include:
- Touch & Learn Activity Desk™ Deluxe: Touch &
Learn Activity Desk™ Deluxe is a three-in-one desk with interactive
activity cards that's expandable for more fun and discovery.
The desk features an interactive desktop and five pages to explore
that are filled with engaging content including letters, numbers,
music, colors and more. Choose from eight expansion packs (each
sold separately) that each focus on a specific curriculum like
reading skills, animals and numbers. It also transforms from a desk
into an easel and chalkboard with plenty of storage space for art
supplies to encourage play and discovery. The LED display
illustrates letter and number stroke order and how to draw basic
shapes. For even more fun, toddlers can play with the toy telephone
or listen to fun tunes on the music player. Enjoy hours of fun as
kids create, discover and learn. (Ages 2-5 years, MSRP:
$54.99)
- Go! Go! Smart Friends® Enchanted Princess Palace™:
Explore each magical room in the Go! Go! Smart Friends® Enchanted
Princess Palace™. This epic palace expands to four feet long and
has a variety of luxurious rooms including a ballroom, music room,
kitchen, bedroom and observation tower. While exploring the palace
with Princess Darla, place her on
the five MagicPoint locations to experience her friendly
personality, lights and more. When Princess
Darla sits at her MagicChat tea set table with a friend
(additional characters sold separately), they will interact by
chatting and singing with each other. The palace also has a clock
with a movable hand and three light-up buttons that introduce
words, colors, letters and numbers and play magical melodies and
sing-along songs. Toddlers can create a whole kingdom featuring
princesses, princes, fairies, magical creatures and more with Go!
Go! Smart Friends characters and playsets (sold separately). (Ages
18 months - 5 years, MSRP: $59.99)
To see the full list of 2016 Gold Star Toy Award winners, visit
scholastic.com/goldstartoys where parents can enter to win daily
giveaways of the winning toys including the Touch & Learn
Activity Desk Deluxe and Go! Go! Smart Friends Enchanted Princess
Palace.
About VTech
VTech® is a world
leader in age-appropriate and developmental stage-based electronic
learning products for children. As a pioneer in the learning toy
category, VTech develops high-quality, innovative educational
products that enrich children's development and make learning fun.
With a rich, almost 40 year history, VTech has not only established
itself as a learning authority but also consistently remains at the
forefront of innovation with multiple award-winning products. The
company also has a broad range of award-winning infant and
preschool products available in 24 different languages worldwide,
with more than 100 new products introduced every year. VTech was
awarded a prestigious 2015 Toy of The Year (TOTY) Award for its Go!
Go! Smart Animals® Zoo Explorers Playset™. In order to further
strengthen VTech's position as a learning authority, the company's
Expert Panel, with esteemed experts in reading, language arts,
science, math, and child development, consult on new product
introductions.
VTech Electronics North America, LLC is based in
Arlington Heights, Illinois. VTech
Electronics Limited is headquartered in Hong Kong with distribution
globally.
For more information on VTech's additional product lines,
visit www.VTechKids.com,
www.facebook.com/VTechtoys on Facebook or follow
@VTechToys on Twitter.
For more information about Scholastic (NASDAQ: SCHL), the
global children's publishing, education and media company, visit
the Company's media room:
http://mediaroom.scholastic.com.
Media Contact:
Nicole Centinaro
Coyne Public
Relations
973-588-2000
ncentinaro@coynepr.com
Josephine
Djonovic
Scholastic
212-343-6876
jdjonovic@scholastic.com
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SOURCE VTech