COLUMBUS, Ohio, Nov. 22, 2016 /PRNewswire/ -- EXPRESS, Inc.
(NYSE: EXPR) today announces the launch of the EXPRESS Holiday 2016
Campaign featuring brand ambassador Karlie
Kloss. The campaign celebrates #ExpressLife holiday moments
and reveals the 'Expressionists,' a cast of inspiring individuals
who share their tips and tricks to surviving the holiday season in
style.
In the campaign, brand ambassador Karlie
Kloss represents #ExpressLife and brings to life key
customer mindsets of the holiday season: Arrive in Style, Get in
the Spirit, Holiday Parties Every Weekend, and Snowbound all
Season, while grounding each life moment in the perfect products.
This new integrated marketing and advertising campaign will
premiere across digital, social media, broadcast and in-store
platforms this month.
As a digital layer of the campaign, EXPRESS reveals its
Expressionists—fearless individuals who set out to inspire the
world and build their own success story by transforming their
passion into their career. From an award-winning chef to beauty and
wellness experts, they are as unique as they are driven. They
celebrate and express their lives in new and unexpected ways, and
share their personal recommendations for hosting and toasting,
beauty, gifting, and healthy holidays. They not only stand up, but
stand out—one expression at a time.
The Expressionists cast includes: mixologist Elliot Clark, Founder Apartment Bartender;
beauty vlogger Deepica Mutyala, Founder, Deepicam; DIY maven
Erica Domesek, Founder, P.S. I Made
This; wellness expert and advocate for holistic living Francheska Medina, Founder HeyFranHey and chef
and environmental advocate Gabe
Kennedy.
"This holiday season, we encourage our customers to embody the
spirit of Karlie and the Expressionists by living their
best #ExpressLife while celebrating with family and friends," said
David Kornberg, president and chief
executive officer of EXPRESS. "We are thrilled to partner with
inspiring individuals who will reimagine the holiday
season through the EXPRESS lens. We know that real people with real
purpose resonate with our customers and we are excited to share
their stories."
Customers can get in on behind-the-scenes action by following
@Express on Instagram, Twitter, Snapchat and Facebook and
@ExpressMen on Instagram.
About EXPRESS, Inc.:
EXPRESS is a specialty apparel
and accessories retailer of women's and men's merchandise,
targeting the 20 to 30-year-old customer. EXPRESS has more than 35
years of experience offering a distinct combination of fashion and
quality for multiple lifestyle occasions at an attractive value
addressing fashion needs across work, casual, jeanswear, and
going-out occasions. The company currently operates more than
650 retail and factory outlet stores, located primarily in
high-traffic shopping malls, lifestyle centers, and street
locations across the United
States, Canada, and
Puerto Rico. EXPRESS merchandise
is also available at franchise locations in Latin America and the Middle East. EXPRESS also markets and sells
its products through its e-commerce website, www.express.com, as
well as on its mobile app.
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SOURCE Express, Inc.