SEATTLE, Nov. 18, 2016 /PRNewswire/ -- Allrecipes, the
world's largest digital food brand with 1.5 billion visits
annually, today introduced its premiere skill for Alexa, Amazon's
cloud-based voice service which allows consumers to ask questions,
play music, create to-do and shopping lists, shop online, and
control popular smart-home devices using only their voice.
The Allrecipes Skill offers home cooks the convenience of
voice-guided, hands-free access to Allrecipes' vast collection of
best-loved recipes – from everyday quick dinners to crowd-pleasing
party appetizers. With the skill, home cooks can quickly get
recipes to match the desired dish type, available on-hand
ingredients, maximum cooking time, and/or preferred cooking method.
Once a recipe is selected, Alexa will guide the cook through each
step of preparing the dish; cooks control the pace of their cooking
by instructing Alexa to pause, next, repeat, skip or move
forward.
The skill is geared for all types of cooks, but is anticipated
to be especially appealing to Millennial cooks, who make up the
largest portion of Allrecipes' audience of 50 Million cooks. Based
on Allrecipes' 2015 Smart Kitchen Technologies survey, Millennial
cooks are the most likely to buy 'connected' kitchen technologies
that make cooking easier and more fun; three of five Millennial
cooks demonstrated an interest in voice-controlled devices that can
recommend recipes based on ingredients they have on-hand.
"So many of our customers are using their Alexa-enabled devices
in the kitchen, and with the addition of Alexa skills like
Allrecipes, that experience only gets better," says Rob Pulciani, Director, Amazon Alexa. "We're
excited to work with Allrecipes to create a cooking experience that
leverages the benefit of hands-free Alexa voice technology. Getting
meal recommendations and step-by-step recipes - with just your
voice - makes putting dinner on the table a little easier for our
busy customers."
"Allrecipes has a long tradition of being first to introduce
innovative new experiences that make grocery shopping and home
cooking more rewarding, from our beginnings as the first social
media food site two decades ago to the seamless integration of our
brand into connected kitchen appliances this past year," says
Stan Pavlovsky, President of
Meredith Digital. "Our vision is to make Allrecipes' content and
community available wherever and whenever needed, so preparing
dishes is as easy as possible for our audience of busy families and
passionate food enthusiasts."
Cooks with Alexa-enabled device like Amazon Echo or Echo Dot can
just ask:
- "Ask Allrecipes, what can I make with chicken, bacon and
cheddar cheese?
- "Ask Allrecipes for the recipe of the day."
- "Ask Allrecipes to find the World's Best Lasagna recipe."
- "Ask Allrecipes, how much butter is needed for Award Winning
Soft Chocolate Chip Cookies?"
The Allrecipes Skill for Alexa is now available for free through
the Amazon Alexa app available on iOS, Android and Fire tablets, or
by simply voice enabling the skill by saying "Alexa, enable the
Allrecipes Skill." The Allrecipes skill is available for all
Alexa-enabled devices, including the Amazon Echo, Echo Dot, Amazon
Tap and Amazon Fire TV. For additional information, visit
http://dish.allrecipes.com/alexa/ .
ABOUT ALLRECIPES
Allrecipes, the world's largest food-focused social network,
receives more than 1.5 billion visits annually from home cooks who
connect and inspire one another through recipes, photos, reviews,
personal collections, videos, shopping lists, and profiles. Since
its launch in 1997, the Seattle-based social site has served as a
dynamic, indispensable resource for cooks of all skill levels
seeking trusted recipes, entertaining ideas, grocery savings,
everyday meal solutions, seasonal inspiration and practical cooking
tips. Allrecipes is a global, multi-platform brand with 19 sites
and three mobile apps serving 23 countries in 12 languages.
In addition to digital products, the brand includes a line of
licensed cookware products and Allrecipes magazine, which is
published six times per year by Meredith Corporation (NYSE: MDP;
www.meredith.com) and reaches an audience of 7.6 million readers.
The magazine, which launched in 2013 and has grown to be one of the
most successful brands in the food space, combines the brand's
digital insights with editorial expertise to inspire readers with
the best of Allrecipes.com.
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SOURCE Allrecipes