New Sleepwear, Loungewear and Intimates
Collection Available Exclusively on HSN January 2017
Entertainment and lifestyle retailer HSN announced today it has
partnered with Comfortably You, LLC to launch an exclusive
sleepwear, loungewear, and intimates lifestyle collection,
Comfortably You™, on HSN on January 26, 2017. Comfortably
You, LLC is led by renowned sleepwear designer Carole Hochman and
is a wholly owned subsidiary of Naked Brand Group, Inc.
(NASDAQ:NAKD) (“Naked”), an innovative inner fashion and lifestyle
brand.
Created for the modern woman looking for comfortable and
fashionable styles that can be worn both in the bedroom and around
the home, the debut Comfortably You™ collection will feature eight
sleepwear and casual wear styles including a robe set, night gown
and t-shirt, and separates including a bralette, yoga pants, and
jacket. All styles will be available exclusively on HSN in an
assortment of solid colors and prints in sizes ranging from XS –
3XL, all priced under $60.00. Designed and manufactured by Carole
Hochman and her team at Naked, the collection will feature a
proprietary “caressa” fabric to provide the ultimate soft feeling
with easy garment care that drapes beautifully around any
silhouette.
“Women today are looking for clothing that fits their
lifestyles, yet provides a superior level of comfort. Our new
collection offers women unmatched comfort and style with unique
details, on-trend colors, and modern prints that set these pieces
apart from the ordinary and expected,” said Carole Hochman, CEO and
Chief Creative Officer of Naked and CEO of Comfortably You, LLC.
“I’m thrilled to be partnering with HSN on the Comfortably You™
brand and in bringing consumers the choices, variety, and elevated
sleepwear experience they desire with the comfort they
deserve.”
“With over 30 years of design experience, Carole’s expertise
within this category will lend itself well to our customers, who
value and trust the knowledge of established industry leaders,”
said Vanessa Dusold, SVP Merchandising, Apparel and Accessories,
HSN. “We’re pleased to introduce our customers to this exclusive
new line of sleepwear, loungewear and intimates.”
Carole Hochman has been creating sleepwear and intimate apparel
for more than 30 years and served as the Chief Creative Officer of
the Carole Hochman Design Group until her departure in 2013. Under
Carole’s leadership, Carole Hochman Design Group manufactured
Carole Hochman brand sleepwear, loungewear and daywear, plus
numerous other licensed sleepwear collections including Christian
Dior, Oscar de la Renta, Ralph Lauren, Jockey, Donna Karan, Tommy
Bahama, and Betsey Johnson. Carole joined Naked as Chief Executive
Officer, Chief Creative Officer, and Chairwoman in 2014, where she
is focused on developing intimate apparel, sleepwear, and
loungewear designed to meet the lifestyle and taste of today’s
woman.
About HSN:
HSN is a leading entertainment and lifestyle retailer, offering
a curated assortment of exclusive products and top brand names to
its customers. HSN incorporates entertainment, inspiration,
personalities and industry experts to provide an entirely unique
shopping experience. At HSN, customers find exceptional selections
in Health & Beauty, Jewelry, Home/Lifestyle,
Fashion/Accessories, and Electronics. HSN broadcasts live to
approximately 94 million households in the US 24/7 and its website
- HSN.com features more than 50,000 product videos. Mobile
applications include HSN apps for iPad, iPhone and Android. HSN,
founded 39 years ago as the first shopping network, is an operating
segment of HSN, Inc. (Nasdaq: HSNI). For more information,
please visit www.HSN.com, or follow @HSN on Facebook and
Twitter.
About Comfortably You, LLC:
Comfortably You, LLC is a wholly owned subsidiary of Naked
Brands Group, Inc. (NASDAQ:NAKD), an innovative inner fashion and
lifestyle brand, and an extension of the core Naked brand
philosophy of being free to be yourself and feel comfortable in
your own skin. Our brand ideal is about shedding the layers of the
day and letting go of the pressures and stresses of our daily
lives. Our brand promise is about providing the optimal fit, feel,
and function in the essential, most intimate garments we all wear
closest to our skin, under our clothes, or at home where we relax
and sleep. As a brand, Comfortably You sets out to bring modern,
affordable sleep, lounge, and inner wear that is elegantly simple
and extraordinarily comfortable.
About Naked:
Naked was founded on one basic desire--to create a new standard
for how products worn close to the skin fit, feel, and function.
Naked's women's and men's collections are available at
www.wearnaked.com, and Naked has a growing retail footprint for its
innovative and luxurious innerwear products in some of the leading
online and department stores in North America including Nordstrom,
Bloomingdale's, Dillard's, Soma, Saks Fifth Avenue, Amazon.com,
BareNecessities.com, and more. In 2014, renowned designer and
sleepwear pioneer Carolee Hochman joined Naked as Chief Executive
Officer, Chief Creative Officer, and Chairwoman with the goal of
growing Naked into a global lifestyle brand. In June 2015, Naked
announced a strategic partnership with NBA Miami HEAT (now Chicago
Bulls) star Dwyane Wade. The 3-time NBA Champion, 11-time All Star,
and Olympic Gold Medalist joined the Company's Advisory Board, and
is the Creative Director for a signature collection of men's
innerwear launching 2016. Naked is now headquartered in New York
City and plans to expand in the future into other apparel and
product categories that can exemplify the mission of the brand,
such as activewear, swimwear, sportswear. and more.
http://www.nakedbrands.com/
View source
version on businesswire.com: http://www.businesswire.com/news/home/20161117005286/en/
Comfortably You/Naked Brand GroupICRJessica
Liddell/Brittany
Fraser203-682-8200NakedBrandsPR@icrinc.comorHSNJen Moch,
727-872-7947Jennifer.Moch@hsn.net
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