Indian Motorcycle and Zac Brown Band Team up to Surprise Veterans During Atlanta Charity Ride
November 11 2016 - 11:00AM
Business Wire
Ride around Atlanta wrapped-up as band
entertained and delighted veterans with a surprise impromptu
acoustic performance
In honor and recognition of Veterans Day, Indian Motorcycle®,
America’s first motorcycle company, paid tribute to our nation’s
veterans with a day of gratitude and a motorcycle ride on the
outskirts of Atlanta. In partnership with Zac Brown Band, the
Indian Motorcycle Riders Group and charity partner Veterans Charity
Ride to Sturgis, the ride kicked-off Wednesday morning beginning at
Indian Motorcycle of Marietta and ending at the campus of Camp
Southern Ground, Zac Brown’s non-profit passion initiative, in
Fayetteville.
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Zac Brown welcomed more than 100 veterans
to Camp Southern Ground near Atlanta with a surprise acoustic
performance to cap off a day of riding hosted by Indian Motorcycle.
(Photo: Indian Motorcycle)
The ride hosted more than 100 riders and veterans from
California all the way to Virginia, in addition to Indian
Motorcycle Riders Group (IMRG) members from Tennessee, Alabama and
Georgia. Veterans and other participants were welcomed by breakfast
and a kick-off tribute delivered by Steve Menneto, President of
Motorcycles for Polaris Industries, who joined the veterans for the
day. The scenic ride lasted two hours and traveled through the
outskirts of Atlanta. The full day of events dedicated to saluting
all American military veterans culminated in lunch and a surprise
acoustic performance by Zac Brown Band at Camp Southern Ground.
“All of us at Indian Motorcycle are honored and humbled to
continue our steadfast support of America’s military personnel,
their families and our veterans, whom we proudly salute today on
Veteran’s Day,” said Steve Menneto. “I thank the more than 100
veterans and IMRG riders who took part in this epic day of
motorcycle comradery. I would also like to thank Zac Brown Band and
their team for their support of our troops, and for making this a
legendary event.”
Along for the ride and day’s events were four representatives of
the ‘Veterans Charity Ride to Sturgis,’ which provides
two-wheeled motorcycle therapy for wounded and amputee American
military veterans. This past summer marked the second straight year
Indian Motorcycle has sponsored this very special charity ride,
which departed from Los Angeles en route to the 76th annual Black
Hills Rally through some of America’s most scenic landscapes.
Camp Southern Ground is a non-profit organization founded by Zac
Brown, with a mission to provide extraordinary experiences for
children to recognize and magnify the unique gifts within
themselves and others in order to profoundly impact the world. Camp
Southern Ground places a special emphasis on those with
neuro-developmental disorders, as well as children from military
families and those with social or emotional challenges.
Indian Motorcycle partnered with Grammy® award-winning and
multi-platinum artists Zac Brown Band in May 2015 as ambassadors
for the iconic American motorcycle brand. The band, an avid group
of motorcycle riders, supports Indian Motorcycle through various
events and initiatives across the country.
Indian Motorcycle has a proud military history, providing bikes
to the war efforts in both WWI and WWII as well as supporting a
host of military programs and events over the course of many
decades. Zac Brown Band has a long history of supporting the U.S.
military as well. The band members are USO tour veterans who have
entertained more than 20,000 troops. In partnership with Indian
Motorcycle and the USO, Zac Brown Band met with select troops on
some stops of their 50-city North American Stadium Tour, crossing
the country in support of their recently released ‘JEKYLL + HYDE’
album, which garnered their third consecutive number one ranking on
the Billboard 200.
“It was an honor and a privilege to be a part of this day and
the band is proud to have played a small role in making this day
special for our veterans,” said Zac Brown. “Camp Southern Ground
was proud to host this special event and welcomes our nations
veterans today and every day.”
ABOUT ZAC BROWN BANDThree-time GRAMMY winners and
multi-platinum artists Zac Brown Band are one of music's most
heralded acts. Their latest platinum-certified album 'JEKYLL +
HYDE' (Southern Ground Artists/John Varvatos Records/Big Machine
Label Group/Republic Records) marks the band’s fourth consecutive
#1 debut on the Billboard 200 chart. With three platinum-selling
albums, 'Uncaged,' 'You Get What You Give,' 'JEKYLL + HYDE' and 5X
platinum 'The Foundation,' along with their 2013 project 'The Grohl
Sessions Vol. 1,' the band has sold over 25 million singles and
eight million albums to date. They have earned a historic series of
fifteen #1 hit radio singles and are only the second artist to top
both the country and active rock formats. Zac Brown Band broke
three Fenway Park records with back-to-back sold-out concerts
during their "BLACK OUT THE SUN" 2016 Tour: the most tickets sold
for a single concert, the most tickets sold over two nights of
concerts by the same artist, and the first band to sell out seven
consecutive shows over three years. The band reached another
milestone in Camden, NJ, packing 25,227 people into BB&T
Pavilion -- the best-attended show in the venue's 22-year history.
Zac Brown Band is managed by ROAR, a Beverly Hills-based artist and
brand management company. The band is also represented by CAA,
public relations firm Shore Fire Media and strategic digital
marketing agency Girlilla Marketing. Additional information can be
found at http://www.zacbrownband.com/.
ABOUT INDIAN MOTORCYCLE®Indian Motorcycle Company, a
wholly-owned subsidiary of Polaris Industries Inc. (NYSE: PII), is
America’s First Motorcycle Company®. Founded in 1901, Indian
Motorcycle has won the hearts of motorcyclists around the world and
earned distinction as one of America’s most legendary and iconic
brands through unrivaled racing dominance, engineering prowess and
countless innovations and industry firsts. Today that heritage and
passion is reignited under new brand stewardship. To learn more,
please visit www.indianmotorcycle.com.
ABOUT POLARIS®Polaris Industries Inc. (NYSE: PII) is a
global powersports leader with annual 2015 sales of $4.7 billion.
Polaris fuels the passion of riders, workers and outdoor
enthusiasts with our RANGER®, RZR® and POLARIS GENERAL™
side-by-side off-road vehicles; our SPORTSMAN® and POLARIS ACE®
all-terrain off-road vehicles; VICTORY® and INDIAN MOTORCYCLE®
midsize and heavyweight motorcycles; SLINGSHOT® moto-roadsters; and
Polaris RMK®, INDY®, SWITCHBACK® and RUSH® snowmobiles. Polaris
enhances the riding experience with parts, garments and accessories
sold under multiple recognizable brands, and has a growing presence
globally in adjacent markets with products including military and
commercial off-road vehicles, quadricycles, and electric vehicles.
www.polaris.com
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Skyya CommunicationsMegan Kathman,
651-785-3212megan@skyya.comwww.skyya.com
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