-
Ericsson ConsumerLab TV & Media Report,
representing views of 1.1 billion consumers, reveals massive scale
of growth in mobile video viewing
-
Weekly share of time spent watching TV and video
on mobile devices has grown by 85 percent in the last six
years
-
US consumers rate Video on Demand (VOD) services
higher than broadcast TV, despite spending substantially more time
(45 percent) choosing what to watch when using them
Ericsson (NASDAQ: ERIC) today launched the seventh
edition of its annual ConsumerLab TV & Media Report, which
details the enormous and rapid shift in TV and video viewing
behavior towards mobility. The report also shows that while both
mobile video and on-demand TV viewing have soared over the past
seven years, content discovery remains a huge frustration for
consumers.
Continued shift to
mobile:
Average viewing times on mobile devices has grown
by more than 200 hours a year since 2012, driving up overall TV and
video viewing by an additional 1.5 hours a week. The surge in
mobile viewing is offset with a decline in fixed screen viewing of
2.5 hours a week, however the appetite for TV and video is not
waning.
-
Weekly share of time spent watching TV and video
on mobile devices has grown by 85 percent (2010-2016); on fixed
screens it has gone down by 14 percent over the same period
-
40 percent of consumers globally are 'very
interested' in a mobile data plan that includes unrestricted video
streaming
-
In the US, 20 percent of mobile viewing is
paid-for content using services such as Netflix, Hulu, and Amazon
Prime
Content discovery - how hard can
it be?
A major issue, highlighted by the report, is low
consumer satisfaction when trying to find something to watch. 44
percent of US consumers say they can't find anything to watch on
linear TV on a daily basis, an increase of 22 percent compared with
last year (36 percent). In contrast, US consumers spend 45 percent
more time choosing what to watch on VOD services than linear
TV.
Paradoxically, 63 percent of consumers claim that
they are very satisfied with content discovery when it comes to
their VOD service, while only 51 percent say the same for linear
TV. The findings suggest that although the VOD discovery process is
more time consuming than with linear broadcast TV, consumers rate
it as less frustrating, as it implicitly promises the opportunity
to find something they want to watch, when they want to watch
it.
Popularity of on-demand services
soars:
The total viewing time of on-demand content - such
as streamed TV series, movies and other TV programs - has increased
50 percent since 2010. Strong indicators of this growing engagement
and satisfaction with VOD services include:
-
Consumers continue to embrace binge watching; 37
percent watch two or more episodes of the same show in a row on a
weekly basis, more than a fifth say they do this daily
-
Consumer spending on VOD services in the US has
increased by over 60 percent since 2012, from $13 to $20 per
month
-
40 percent of respondents say they watch YouTube
daily; a substantial 10 percent of consumers say they watch YouTube
for more than three hours a day
Zeynep Ahmet, Senior Advisor, Ericsson ConsumerLab
says: "Based on our extensive research, we can see consumers
increasingly ask for seamless access to high quality TV and video
content, across services and devices. For consumers in general, and
millennials in particular, being able to watch on the smartphone is
key. Consumers not only want the shared, social broadcast TV
experience, they also expect the flexibility of an à la carte
on-demand media offering. Today's experience is multifaceted and
consumers want to create their own worlds of compelling,
personalized content."
NOTES TO EDITORS
Ericsson ConsumerLab TV & Media Report 2016
(HTML and PDF versions)
Infographic
About this report
Based on interviews with 30,000 individuals in 24
countries, statistically representing the views of 1.1 billion
people, the Ericsson ConsumerLab TV and Media Report 2016 is the
largest study of its kind into TV viewing habits. With supporting
data and insight from on-device measurements and qualitative
research, the report details the latest consumer behaviors,
attitudes and demands in relation to TV and Media, and the
potential impact these trends can have on current industry business
models.
Interviews were undertaken with consumers aged
16-69 across 24 markets: Australia, Brazil, Canada, China,
Colombia, Dominican Republic, Germany, Greece, India, Italy,
Mexico, the Netherlands, Poland, Portugal, Romania, Russia, South
Africa, Spain, Sweden, Taiwan, Turkey, the UK and the US. All
respondents have a broadband Internet connection at home and watch
TV and video at least once a week. Almost all use the Internet on a
daily basis.
About Ericsson
For media kits, backgrounders and high-resolution
photos, please visit www.ericsson.com/press
Ericsson is the driving force
behind the Networked Society - a world leader in communications
technology and services. Our long-term relationships with every
major telecom operator in the world allow people, business and
society to fulfill their potential and create a more sustainable
future.
Our services, software and
infrastructure - especially in mobility, broadband and the
cloud - are enabling the telecom industry and
other sectors to do better business, increase efficiency, improve
the user experience and capture new opportunities.
With approximately 115,000
professionals and customers in 180 countries, we combine global scale with technology and services
leadership. We support networks that connect more than 2.5 billion
subscribers. Forty percent of the world's mobile traffic is carried
over Ericsson networks. And our investments in research and
development ensure that our solutions - and our customers - stay in
front.
Founded in 1876, Ericsson has its
headquarters in Stockholm, Sweden. Net sales in 2015 were SEK 246.9 billion (USD 29.4 billion). Ericsson is
listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in
New York.
www.ericsson.com
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FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations@ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: investor.relations@ericsson.com
Graph_TV+video viewing per
device
ConsumerLab TV-Media Report 2016_Press Release
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information contained therein.
Source: Ericsson via Globenewswire
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