New Adobe Study Shows Gen Z Students and Teachers See Creativity as Key to Success
October 26 2016 - 3:01AM
Business Wire
Nine out of ten teachers see creativity as central to future
careers; 93% of students view technology as key
Today Adobe (NASDAQ:ADBE) released a study at EDUCAUSE 2016 that
provides insights into U.S. student and teacher perspectives on
learning, creativity and the future workforce. A central theme that
surfaced from the research underscores the increasing importance of
creativity and technology in shaping future careers and solving
many of the problems the world faces today. In fact, a staggering
85 percent of students and 91 percent of teachers see creativity as
essential to students’ future careers, and 93 percent of students
and 73 percent of teachers view technology as key to their career
preparedness. Gen Z students shared that classes focusing on
computers and technology are among their favorites to take and will
best prepare them for their futures.
The Adobe study, “Gen Z in the Classroom: Creating the Future,”
found that 75 percent of the more than 1,000 U.S. students between
the ages of 11 and 17, and more than 400 Gen Z teachers surveyed1
expressed a mutual wish to see an increased focus on creativity in
the classroom. When asked if they thought their future careers
would involve creating, 83 percent of students agreed, and 94
percent of teachers feel their Gen Z students will have careers
that do not exist today.
“Gen Z students have all grown up in a tech-enabled and
information-driven world,” said Tacy Trowbridge, Education
Programs, Adobe, while speaking at EDUCAUSE – the leading
conference for educators who use information technology to
transform higher education. “Gen Z and their teachers agree that
they learn best through doing and creating, and that the curriculum
needs to evolve to let students explore their creative ideas and to
prepare them for a rapidly changing world.”
While excited about the prospects, Gen Z students – who define
themselves as smart, creative and hard-working – express
nervousness about their future careers. Almost 30 percent of Gen Z
students feel unprepared for the future, and nearly half feel what
they learn outside of the classroom is more important to their
future careers than what they learn inside.
Although Gen Z students see themselves as more creative than
past generations, teachers and students agree that the best method
for learning and teaching is through a doing/creating approach.
This perspective directly correlates with the 60 percent of
educators who look for more opportunities for hands-on learning in
their classrooms, and the 52 percent who wish to evolve the
teaching curriculum.
“Adobe has always been committed to enabling creativity in the
classroom, and programs like Creative Cloud for Education bring the
best in class creativity tools to schools. I am particularly
thrilled to see how the introduction of Adobe Spark has helped even
the youngest students tell stories with impact,” said Mala Sharma,
VP & GM Creative Cloud Product, Marketing and Community.
“This study underscores that the vast majority of educators
understands the integral role that creativity and creative thinking
play in solving many of the world’s challenges,” said Dr. Gerard J.
Puccio, leading creativity researcher and Department Chair and
Professor at the International Center for Studies in Creativity at
SUNY Buffalo. “Teachers, administrators and education leaders face
a huge challenge in preparing their students for today’s world, and
can show they are serious about this duty by taking action to
update the curriculum to better reflect 21st century skills and
support professional development.”
Key Gen Z student and teacher findings include:
- 76 percent of students and 75 percent
of teachers wish there was more of a focus on creativity in the
classroom
- 85 percent of students and 91 percent
of teachers see creativity as essential to students’ future
careers
- 93 percent of students and 73 percent
of teachers view technology as key to their career
preparedness
- 83 percent of students believe their
future careers will involve creating
- 94 percent of teachers feel their
students will have careers that do not exist today
- 27 percent of students feel unprepared
for the real world, and 34 percent of teachers agree
- 78 percent of students and 77 percent
of teachers believe Gen Z learns best by creating and hands-on
experiences
The full findings from Adobe’s survey, Gen Z in the
Classroom: Creating the Future, are available for download at
www.adobeeducate.com/genz.
To view the findings in infographic form, please visit
http://www.adobeeducate.com/genz/genzinclassroom.
1The study was produced by research firm Edelman Intelligence
and conducted as an online survey among n=1,000 Gen Z students
(ages 11-17) nationwide United States and n=500 teachers of Gen Z
students (ages 11-17) nationwide United States. Interviewing took
place from September 26 – October 6, 2016.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2016 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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AdobeStephanie Morey, 650-302-8684stmorey@adobe.comorEdelmanJodi
Mouratis, 650-762-2930jodi.mouratis@edelman.com
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