DES MOINES, Iowa and
NEW YORK, Oct. 25, 2016 /PRNewswire/ -- Meredith
Corporation (NYSE: MDP; www.meredith.com) announced recently that
its new quarterly lifestyle magazine The Magnolia Journal,
an extension of Joanna and Chip
Gaines' immensely popular Magnolia brand, will go back to
press in order to meet extremely high demand from consumers for the
product. Two weeks after its initial newsstand launch, distribution
will increase to 600,000 from its original distribution of 400,000
copies to newsstands across the country.
The magazine, which carries a $7.99 cover price, recently unveiled its premiere
edition nationwide beginning the week of October 10. Within a week, major U.S. retailers
that sold The Magnolia Journal started to request additional
copies, citing sold-out pockets across the country.
"We are thrilled about the immediate success The Magnolia
Journal has enjoyed upon its release and the excitement it
continues to create in the marketplace," says Christine Guilfoyle, Meredith Senior VP/Publisher. "Given Joanna's
close connection to all aspects of the project, from editorial
conception to artistic direction, we expect future issues to be
just as hotly anticipated and deliver equally impactful results.
Joanna and Chip's connection to consumers through social channels
has been extraordinary."
The fall 2016 issue of The Magnolia Journal can also be
purchased online at www.meredith.com/magnolia.
Launched in 2016, The Magnolia Journal is a quarterly
lifestyle magazine that marks the first print extension of
Joanna and Chip Gaines' powerhouse
Magnolia brand. Inspiring readers to create their best homes,
families and lives while making every moment count, the magazine
covers entertaining, seasonally-driven celebrations, outdoor
living, family, food, healthy lifestyle and more – all showcased
through the Gaineses' signature rustic, back-to-our-roots aesthetic
and focus on idea-rich content that encourages readers to dive in
and try something new.
ABOUT MEREDITH CORPORATION
Meredith Corporation (NYSE: MDP; www.meredith.com) has
been committed to service journalism for more than 110 years.
Today, Meredith uses multiple distribution platforms – including
broadcast television, print, digital, mobile and video – to provide
consumers with content they desire and to deliver the messages of
its advertising and marketing partners.
Meredith's National Media Group reaches more than 100 million
unduplicated women every month, including nearly 75 percent of U.S.
Millennial women. Meredith is the leader in creating and
distributing content across platforms in key consumer interest
areas such as food, home, parenting and health through well-known
brands such as Better Homes and Gardens, Allrecipes, Parents and
SHAPE. Meredith also features robust brand licensing
activities, including more than 3,000 SKUs of branded products at
4,000 Walmart stores across the U.S. Meredith Xcelerated Marketing
is an award-winning, strategic and creative agency that provides
fully integrated marketing solutions for many of the world's top
brands, including Kraft, Lowe's, TGI Friday's and NBC
Universal.
Meredith's Local Media Group includes 17 owned or operated
television stations reaching 11 percent of U.S. households.
Meredith's portfolio is concentrated in large, fast-growing
markets, with seven stations in the nation's Top 25 – including
Atlanta, Phoenix, St.
Louis and Portland – and 13
in Top 50 markets. Meredith's stations produce nearly 700 hours of
local news and entertainment content each week, and operate leading
local digital destinations.
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SOURCE Meredith Corporation