QuickBooks Online Global Growth Fueled By Third Party Developers, Strategic Partners
October 25 2016 - 8:30AM
Business Wire
Intuit Focuses on Quality Integrations,
Best-in-Class Developer Experience, and Long-term Growth of App
Partners
As small businesses turn to the cloud in record numbers, Intuit
Inc. (Nasdaq:INTU) is putting third party developers and strategic
partners at the center of the global expansion of the QuickBooks
Online platform.
A new Intuit study of small businesses in the US, Canada, UK and
Australia shows a dramatic increase in cloud, app and mobile usage
among small businesses over the past two years:
- 62 percent operate their business in
the cloud, up from 37 percent.
- 68 percent use apps, up from 50
percent.
- 63 percent run their business with a
smartphone, up from 43 percent.
As the global leader in cloud accounting with 1.5 million
subscribers worldwide, QuickBooks Online is at the center of the
movement of small business to the cloud. There are already over
1200 apps on the QuickBooks Online platform, of which over 400 are
published in the QuickBooks Apps Store, and 800 are private
integrations.
“QuickBooks Online is the platform of choice because it is the
best cloud accounting solution for small businesses, the biggest
marketplace for developers, and the best collaboration tool for
accountants,” said Vinay Pai, vice president and head of Intuit
Developer Group. “As we expand the platform globally, we know that
we can deliver amazing experiences for our customers by creating
the best end-to-end financial management system available to them.
Our developers and partners play a huge role in building this
ecosystem – they help us create innovative and useful tools that
help small businesses flourish.”
Fueling Developer Success
In a keynote address to 500 leading small business developers at
the third annual QuickBooks Connect conference, Intuit outlined a
strategy for global success rooted in continual innovation within
QuickBooks Online, and the contributions of developers and
strategic partners. Intuit’s three strategic priorities for fueling
developer success are:
- Highest Quality Workflow
Integrations: Intuit is the only cloud accounting solution with
a UI platform that can enable truly seamless workflow integration
of apps into QuickBooks. Intuit is currently pioneering a series of
planned integrations with TSheets and Bill.com that combine data
and UI integration to deliver a seamless experience to small
business users. TSheets delivers time-tracking, shift scheduling,
and automated notifications to employees. Bill.com allows
businesses to pay their vendors electronically and to manage their
accounts payable workflows. Intuit will build on the success of
these integrations to deliver experiences that matter most to the
1.5 million small businesses that use QuickBooks Online. By
focusing on delivering the best solution – and value – to
customers, these integrations are built so users are not aware
where QuickBooks ends and the third-party integration begins.
- A Best-in-Class Developer
Experience: New functionality, such as Webhooks, helps
developers improve their apps user experience and save time/money
by notifying them when customer data has changed in QuickBooks.
Developers such as Method:CRM and InvoiceSherpa have leveraged this
technology. Webhooks has allowed Method users to have essential
business data synced from QBO into Method in near real-time, while
helping InvoiceSherpa to reduce their monthly hosting costs by
nearly 70%. Intuit will continue to deliver an unmatched experience
for developers by providing them with the best tools and support
every step of the way.
- Fueling the Long-Term Growth of
Developers: As the global leader in cloud accounting with the
largest customer base, QuickBooks Online provides the best
opportunity for developers to make money, reach global customers
and grow their business. Developers and strategic partners are a
core component of the Intuit’s global expansion of QuickBooks. As
QuickBooks grows, so does the opportunity for developers to
monetize and expand globally.
The $100k Small Business App Showdown
For the last several months, developers who entered the Small
Business App Showdown have been busy engaging their social networks
to promote and gain attention for their apps, which were launched
after January 1, 2016 on the QuickBooks App Store (Apps.com). While
the votes rolled in, the apps were also judged on their quality of
integration, innovation, and market impact. Those criteria,
combined with the vote tally, their App Store app card ratings, and
the number of connections to QuickBooks Online subscribers, were
used to select the 10 finalists. The winner will be unveiled by
Intuit founder, Scott Cook during the closing remarks of QuickBooks
Connect main day on October 25, 2016.
About Intuit Inc.
Intuit Inc. creates business and financial management solutions
that simplify the business of life for small businesses, consumers
and accounting professionals.
Its flagship products and services
include QuickBooks® and TurboTax®, which make it
easier to manage small businesses and tax preparation and
filing. Mint provides a fresh, easy and intelligent way
for people to manage their money, while Intuit's
ProConnect brand portfolio includes ProConnect
Online, ProSeries® and Lacerte®, the company's leading
tax preparation offerings for professional accountants.
Founded in 1983, Intuit had revenue of $4.7 billion in its
fiscal year 2016. The company has approximately 7,900 employees
with major offices in the United States, Canada,
the United Kingdom, India, Australia and other
locations. More information can be found
at www.intuit.com.
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Intuit Inc.Steve Sharpe, 650-224-2362Stephen_Sharpe@intuit.comorAccess Emanate
CommunicationsJen Garcia, 415-844-6244jgarcia@accesspr.com
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