AMSTERDAM, Oct. 20, 2016
/PRNewswire/ -- IBM (NYSE: IBM) announced that TPV Technology
Ltd., the manufacturer of Philips-branded televisions, has adopted
IBM Cloud and IoT services to more quickly and easily build new
smart features and apps, such as video-on-demand and instant
playback, directly into its TVs.
Consumer electronics manufacturers must keep pace with
ever-changing consumer demands, while coping with slim margins. The
challenge has led to a surge in the development of new applications
and services for smart TVs which has helped generate additional
revenue streams for TV manufacturers.
TPV partnered with IBM to develop smart TV services' cloud that
includes premium apps as well as video-on-demand. The cloud
infrastructure ensures application performance, increasing consumer
and thus manufacturer satisfaction and ensures Service Level
Agreements between TPV and premium content providers are met.
In addition to improving its ability to offer customers new
features and services, IBM created for TPV a cloud-based service on
IBM Bluemix that enables other TV manufacturers to quickly
build, test and deploy new smart TV features. As a result, new
clients of the Smart TV service will be able to leverage the array
of analytic and cognitive capabilities of Bluemix to enhance the
end user experience and monetization.
Manufacturers can now pre-select from more than 1,000 available
apps they believe will be most appreciated by their customers,
including international as well as popular local apps. Consumers
can then reconfigure, download or delete apps, to organize their
smart TV the way they want.
As a result, TV manufacturers are able to adapt quickly to
changes in market demand since they are able to manage their smart
TV platform without having to involve IT. In addition, because the
service is delivered as a pay-as-you-go model, charges reflect the
actual usage of Smart TV functions by consumers, keeping costs
down.
"With millions of daily users, in over 40 countries and over
15,000 different device types, we turned to IBM Cloud to provide
scalable services that keep our apps running smoothly and enable us
to build new ones quickly," said Bryant Lin Director, Global Smart
Innovations, TPV. "In addition, IBM Bluemix services can be added
to establish valuable insights into customers' TV habits,
supporting monetization and the creation of new services."
"TPV is a great example of a company who sees the possibility of
the cloud and Smart TV services," said Sebastian Krause, General Manager, IBM Cloud,
Europe. "When handling the
back-end of device management, like the home screen – the user
interface – and app store, TPV can focus on acquiring and
monetizing more applications for their customers. It's a great
collaboration of innovation and people."
TP Vision, an Amsterdam-based
subsidiary of TPV, manufactures and markets the Philips Smart TV,
as well as the Philips Business and Consumer range of LCD monitors,
Public Signage and Hotel TV lines; it also supports brands like
AOC.
About TPV:
For more about TPV visit
http://www.tpv-tech.com.
About TP Vision
For more about TP Vision visit
http://www.tpvision.com.
About IBM Cloud:
For more about IBM Cloud, visit:
http://www.ibm.com/cloud-computing.
About IBM Industry Solutions:
For more about IBM and
Electronic Industry, visit:
http://www-935.ibm.com/industries/electronics/
Contacts
Yves van
Seters
External Relations, IBM Benelux
Office: 00-31-32-2-339-4397
yvanseters@be.ibm.com
Mike Zimmerman
IBM Media Relations
(914) 766-4935
mrzimmerman@us.ibm.com
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SOURCE IBM