SANTA CLARA, Calif.,
Oct. 12, 2016 /PRNewswire/
-- Hortonworks, Inc. ® (NASDAQ: HDP), a leading innovator
of open and connected data platforms, today announced that
Webtrends, a leading provider of data, analytics, and optimization
solutions, is using Hortonworks Data Platform (HDP®) and
Hortonworks DataFlow (HDF™) as the foundation of its connected data
architecture, both in the data center and in the cloud. With
connected data platforms, Webtrends transformed its business by
storing, processing, and analyzing data to uncover insights into
consumers and their behaviors, which are invaluable to global brands.
In business more than 20 years, Webtrends was a trailblazer in
the web analytics market. The company recognized the changing data
landscape, which has expanded from server and systems logs to
mobile devices, wearable technologies, connected automobiles, and
more while the volume of data generated has scaled dramatically.
Webtrends identified the value in capturing this burgeoning market
fueled by data, but was wary of the cost of building an entirely
new IT infrastructure. The Portland,
Oregon-based tech company was an early adopter for both
Apache Hadoop and Apache Spark and it turned to HDP and HDF for the
robust yet simple and cost efficient connected data platforms
capable of scaling for high volumes of data.
"Webtrends has saved money over the long haul because we've been
able to leverage commodity hardware for a Hadoop ecosystem. That's
millions of dollars saved," said Peter
Crossley, chief technology officer at Webtrends. "HDP with
HDF gave us the flexibility to build new products without having to
build an ecosystem or even provide a new data format to manage that
data set. We can add new technologies and it works seamlessly with
that ecosystem."
Now, the connected data platforms that Webtrends has developed
ingest one petabyte of Internet of Things data every six months
that streams in from diverse sources like cell phones, watches, and
automobiles. Webtrends relies on both HDP and HDF to capture and
derive analytical insights from myriad sources. It can then quickly
turn that data into actionable intelligence, which generates
tremendous value for its customers.
"Webtrends is a fantastic example of the pattern we are seeing
across our customer base, as more businesses look to move to a
connected data architecture in the data center and in the cloud,"
said Matt Morgan, senior vice
president of marketing, Hortonworks. "By combining data-at-rest
with data-in-motion, Webtrends has a unique ability to give its
customers a complete view of their target markets and ultimately
drive digital marketing success."
Additional Resources
Webtrends Data Journey Video
http://hortonworks.com/customers/webtrends/
Hortonworks Customers http://hortonworks.com/customers/
About Webtrends
https://www.webtrends.com/
Connected Data Platforms http://hortonworks.com/products/
About Hortonworks
Hortonworks is an industry leading
innovator that creates, distributes and supports enterprise-ready
open data platforms and modern data applications that deliver
actionable intelligence from all data: data-in-motion and
data-at-rest. Hortonworks is focused on driving innovation in open
source communities such as Apache Hadoop, Apache NiFi and Apache
Spark. Along with its 1,800+ partners, Hortonworks provides the
expertise, training and services that allow customers to unlock
transformational value for their organizations across any line of
business.
Hortonworks, Powering the Future of Data, HDP and HDF are
registered trademarks or trademarks of Hortonworks, Inc. and its
subsidiaries in the United States
and other jurisdictions. For more information, please visit
www.hortonworks.com. All other trademarks are the property of their
respective owners.
Hortonworks Contact:
Michelle Lazzar
408-828-9681
comms@hortonworks.com
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SOURCE Hortonworks, Inc.