Zoës Kitchen Names Casey Shilling Chief Marketing Officer
October 10 2016 - 4:05PM
Business Wire
Marketing Veteran Brings Proven Lifestyle Brand
and Business Growth Experience
Zoe’s Kitchen, Inc., (“Zoës Kitchen” or the “Company”) (NYSE:
ZOES), a leading fast casual Mediterranean restaurant group, today
announced that Casey Shilling has been named the Company’s Chief
Marketing Officer.
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Casey Shilling, Chief Marketing Officer,
Zoës Kitchen (Photo: Business Wire)
Shilling joins Zoës Kitchen with significant experience
marketing lifestyle, consumer brands after nearly two decades with
The Container Store, where she most recently served as Vice
President of Marketing and Public Relations. She spent the majority
of her tenure at The Container Store as an executive marketer
helping establish the storage and organization retailer as a
beloved brand and solidifying its reputation as a forward-thinking
employer of choice. Over the course of her career there, she
oversaw marketing, public relations, internal communications, new
store launches, digital content creation, recruiting, and training.
Shilling will report to Kevin Miles, CEO and President of Zoës
Kitchen.
“I am thrilled to add Casey to the Zoës Kitchen leadership team
during such an exciting time in our Company’s growth,” said Miles.
“Casey is a masterful brand builder who, using innovative marketing
strategies, has a long history of inspiring deep emotional
connections that move consumers to become brand advocates and
loyal, lifelong customers. Her devotion to creating differentiated
customer experiences will take our brand to the next level as we
develop new ways to engage with our guests through creative digital
marketing, loyalty and social media campaigns, as well as other
multi-channel marketing programs.”
Miles added, “Casey is also a tremendous cultural fit, coming
from such a highly regarded best-in-class workplace. She is a
passionate, proven leader who will be an incredible asset as we
build on our people-first culture that is a key strategy in driving
our long-term results.”
Prior to The Container Store, Shilling held marketing positions
at Dallas-based agencies Meltzer & Martin Public Relations and
Bustin & Co., after beginning her career in broadcast
journalism as a television anchor/reporter.
“As a longtime customer and fan of the dynamic, authentic Zoës
Kitchen brand, I’m joining this talented team with much respect and
admiration,” said Shilling. “I look forward to building on the
incredible success the Company has enjoyed, and I’m excited to help
elevate its ‘Live Mediterranean’ message to further customer
engagement and drive traffic to reach optimum performance and
deliver long-term value for all stakeholders – team members, guests
and shareholders.”
About Zoës Kitchen
Founded in 1995, Zoës Kitchen is a fast casual restaurant group
serving a distinct menu of made-from-scratch,
Mediterranean-inspired dishes delivered with Southern hospitality.
With more than 190 locations in 20 states across the US, Zoës
Kitchen delivers goodness to its guests by sharing simple, tasty
and fresh Mediterranean meals that inspire guests to lead a
balanced lifestyle and feel their best from the inside out. For
more information, please visit www.zoeskitchen.com,
www.facebook.com/zoeskitchen, twitter.com/zoeskitchen, or follow
#livemediterranean.
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version on businesswire.com: http://www.businesswire.com/news/home/20161010006106/en/
Zoës KitchenMarta Danylyk, 469-344-3787Public Relations
Managermartadanylyk@zoeskitchen.com
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