Crown Royal Introduces Vanilla Flavored Whisky. And It's So Good.

GIMLI, Manitoba, Oct. 6, 2016 /PRNewswire/ -- Crown Royal is adding a delicious new whisky to its family with the introduction of Crown Royal Vanilla Flavored Whisky, a blend of hand selected Crown Royal whiskies infused with the rich flavor of Madagascar Bourbon Vanilla. The result is a unique whisky bursting with vanilla flavor and Crown Royal's superior smoothness.

Crown Royal is adding a delicious offering to its family of whiskies with the introduction of Crown Royal Vanilla Flavored Whisky, a blend of hand selected Crown Royal whiskies infused with the rich flavor of Madagascar Bourbon Vanilla.

A versatile drink for all seasons, Crown Royal Vanilla tastes great when mixed with sodas (for a Vanilla take on hard sodas), used to create a Vanilla twist on classic cocktails (like a Vanilla Old Fashioned and Vanilla Hot Toddy) or simply sipped on the rocks.

Crown Royal Vanilla begins with aromas of rich vanilla bean and delicate hints of oak. The taste opens with a delicious, not-too-sweet vanilla flavor followed by Crown Royal's signature smooth finish. The mouthfeel is pleasant and warm, with an aftertaste reminiscent of crème brulee.

"Vanilla is so good. It's classic. It's timeless. It's one of the world's most loved flavors, one of the most sought-after and historically one of the most expensive," said Jim Ruane, Crown Royal Brand Director. "Infusing our superior Crown Royal whiskies with the flavor of Madagascar Bourbon Vanilla allows us to amplify the naturally-occurring vanilla notes found in our whisky and share a delicious new offering with our drinkers."

Crown Royal Vanilla comes beautifully packed in a cream-colored bag and box – both beloved signatures of the whisky originally made for a king. Crown Royal Vanilla (70 proof, 35% ABV) will be sold at a suggested retail price of $24.99 for a 750 ml bottle and is currently available nationwide.

The launch will be supported through an integrated marketing campaign featuring the tagline, "Vanilla So Good," a nod to the straightforward deliciousness of Crown Royal Vanilla. Television commercials and digital shorts featuring actor/comedian/director J.B. Smoove – including a reminder that responsible drinking means doing so on a full stomach – will run nationally beginning in early October.

Want to be truly smooth? Make sure to enjoy your Crown Royal Vanilla in moderation.

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

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