Coca-Cola Consolidated Invites Community to Celebrate Unveiling of Restored Historic Mural in Concord, NC
September 21 2016 - 5:43PM
On Friday, September 23, Coca-Cola Bottling Co. Consolidated
(Nasdaq:COKE) will host a community event to celebrate the
newly-renovated Coca-Cola sign in downtown Concord —everyone is
invited! The restored sign is located at 70 Union Street
South. The event begins at 11 a.m. (EST) and will include
complimentary catering from 2 Gal’s, music by Jeff Whittington, and
lots of ice-cold Coca-Cola products. The event is free and open to
the public.
“We are so fortunate to have community partners like Coca-Cola
Bottling Co. Consolidated who are making investments in Downtown
and Concord’s future, while simultaneously working to preserve our
shared history,” said Concord Mayor Scott Padgett. “We are excited
that the trend started here in the heart of Concord has spread
throughout the region and even across the United States.”
More than 125 years ago, Coca-Cola introduced its refreshing and
invigorating soft drink to consumers, with advertisement painted as
murals in towns and communities across the country, particularly in
the rural South. Thousands of these iconic murals remain, but
many have faded into ‘ghost signs’.
The first Coca-Cola mural was painted in 1894 on Young Brothers
Pharmacy in Cartersville, Georgia. The practice soon caught on,
with more than 16,000 of these signs painted before they were
phased out in the 1970s. As time wore on, the colorful murals
started to disappear as they were hidden by construction, buildings
were torn down, or the paint simply faded away.
“Restoring these murals isn’t just about Coca-Cola; it’s about
the history of the town and the people,” said Kimberly Kuo, SVP of
Public Affairs for Coca-Cola Consolidated. “Each restoration is
totally unique to the town or city in which it resides. That’s the
‘secret sauce’ of the project – learning more about our shared
history, making deeper connections with the communities we serve,
and celebrating them once the project is complete.”
Coca-Cola Bottling Co. Consolidated, the country’s largest
independent Coca-Cola bottler, revitalized its first mural in 2011.
A faded Coca-Cola ‘ghost sign’ was revealed during a local
construction and Mayor Scott Padgett approached company executives
to see if the sign could be restored. Coca-Cola Consolidated
contacted Andy Thompson, who has painted Coca-Cola murals since
1958. After the work was complete, the revitalized mural was a hit
– and the Coca-Cola ‘ghost sign’ restoration program began. Since
that first sign, Coca-Cola Consolidated has restored more than 30
of these signs across the Company’s bottling territory.
“The historic wall signs in Downtown Concord are an important
element of our historic and built environment,” said Diane Young,
Executive Director of the Concord Downtown Development
Corporation. “Having the signs restored has enlivened our
streetscape and returned a piece of missing history to these
National Register Historic Districts. Historic and artistic
installations such as these are what makes a downtown unique and
makes the experience of strolling down Union Street a positive
experience for both residents and visitors.”
Everyone is encouraged to join us at 70 Union Street S
for the historic mural commemoration and enjoy lunch, refreshing
Coca-Cola products, and music from Jeff Whittington.
- Enjoy Coca-Cola -
About Coca-Cola Bottling Co.
Consolidated (CCBCC)
Coca-Cola Bottling Co. Consolidated provides moments of
happiness for millions of people every day with a broad portfolio
of beverages that fit every activity and lifestyle.
Coke Consolidated is the largest independent Coca-Cola bottler
in the United States. We make, sell and distribute Coca-Cola
products along with other unique beverages, carrying more than 250
brands across 15 states to over 38 million people. Our Purpose is
to honor God, serve others, pursue excellence and grow
profitably.
Headquartered in Charlotte, N.C., Coke Consolidated is traded on
the NASDAQ under the symbol COKE. More information about the
company is available at www.cokeconsolidated.com. Follow Coke
Consolidated on Facebook, Twitter, Instagram and LinkedIn.
Contact: Emilie Nicholls
Phone: 704.796.6557
Email: emilie.nicholls@ccbcc.com
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