ABBOTT PARK, Ill., Sept. 20, 2016
/PRNewswire/ -- While some endurance, strength and physique
athletes try to minimize their intake of fat, others are embracing
a high-fat, ketogenic nutrition plan. To help those athletes build
stronger, leaner bodies and meet endurance goals, EAS Sports
Nutrition is introducing a Myoplex Ketogenic shake.
A ketogenic regimen is high in fat, moderate in protein and very
low in carbohydrates. The purpose of the regimen is to shift the
body from relying on glucose for energy to instead tapping into
stored fat. As the body breaks down more fats as a source of
energy, this naturally results in formation of ketone bodies by the
liver. The ketones enter the blood, referred to as ketosis, and
then can be used as a fuel source by the body to replace some of
the needs originally supplied by glucose.
Some studies have shown that a ketogenic plan can help increase
fat burning during exercise1, mobilizing fat stores for
energy use. Since the body can store more fat than glycogen,
endurance, strength and physique athletes can potentially access
those vast energy reserves without continually refueling with
carbohydrates during exercise.
"The ketogenic diet has been around for many years and research
suggests that certain types of athletes can achieve high levels of
physical performance on the regimen," said Steve Hertzler, PhD, RD,
and chief scientific officer for EAS. "Myoplex Ketogenic delivers
an optimal ratio of nutrients needed to maintain the regimen and
help attain the desired benefits."
"Our mission is to make products that help athletes reach their
goals and perform at their best," said Tim
Monk, general manager of EAS, triathlete and
IRONMAN® World Championship finisher. "The ketogenic
diet can be tough for athletes on the go and leading busy lives.
Myoplex Ketogenic comes in a portable, keto-friendly meal
replacement packet and is supported by meal plans and tips to help
athletes on the regimen."
MYOPLEX KETOGENIC – DESIGNED FOR ATHLETES BY
ATHLETES
EAS nutrition scientists and experts designed
Myoplex Ketogenic. The product is for use with a ketogenic diet and
exercise program*:
- The shake blends 32 grams of high-quality fat from real food
sources with 20 grams of whey protein and 3 grams of HMB
(beta-hydroxy-beta-methylbutyrate).
- Science-backed HMB was added to the blend to help reduce muscle
breakdown which is commonly experienced by athletes during heavy
training periods.
- To help athletes start and maintain a ketogenic program, EAS
offers detailed meal and workout plans.
Six-time IRONMAN World Champion Dave Scott, a triathlete, EAS
coach and advisor, advocates for a high-fat, low-carbohydrate
regimen for endurance athletes. "I've been a proponent of a
ketogenic regimen for endurance athletes because of the sustained
energy it provides over long periods of physical activity," said
Scott. "When done right, the ketogenic plan can help athletes
perform steady and avoid some of the fluctuations experienced with
high-carb diets. Through exercise tips and meal plans, EAS gives
athletes the information and nutrition they need to make the
transition to keto and succeed."
EAS athlete and bodybuilder Jason
Wittrock uses a ketogenic diet to maintain his physique. He
coaches personal training clients who also follow the program. "The
keto regimen has helped me maintain my energy levels and stay in
peak physical condition year round," he said. "The Myoplex
Ketogenic shake includes foods that I'm already eating, which makes
it more convenient and easier for me to stay in ketosis— especially
when I don't have time to make a full meal."
EAS Myoplex Ketogenic is available through Bodybuilding.com and
Amazon.com. For more information or to download meal and workout
plans, visit: www.eas.com/keto
*This product is not intended to be used with a standard
diet. For best results, it must be used with a ketogenic diet
and exercise program. Consult a physician prior to use.
About EAS:
EAS has helped hundreds of thousands of men
and women improve performance and transform their lives through the
Body for Life program, ongoing educational initiatives, and our
science-based nutritional supplements. With product lines that
include Myoplex, AdvantEdge and 100% Whey, we provide proven sports
nutrition for athletes and health-conscious individuals at every
stage, from beginner to professional. EAS products are NSF
certified for purity and quality and labeled to make it easy for
consumers to see exactly what is in each product. Connect with
us at eas.com, on Facebook at facebook.com/eas and Instagram at
instagram.com/easmyoplex and Instagram.com/eas.
About Abbott:
At Abbott (NYSE: ABT), we're committed
to helping you live your best possible life through the power of
health. For more than 125 years, we've brought new products and
technologies to the world -- in nutrition, diagnostics, medical
devices and branded generic pharmaceuticals -- that create more
possibilities for more people at all stages of life. Today, 74,000
of us are working to help people live not just longer, but better,
in the more than 150 countries we serve.
Connect with us at abbott.com, on Facebook at
facebook.com/Abbott and on Twitter @AbbottNews and
@AbbottGlobal.
1 Metabolism; Jeff
Volek, Metabolic characteristics of keto-adapted
ultra-endurance runners; Vol. 65, Issue 3, Mar. 2016, Pg. 100-110.
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