Ralph Lauren Reinvents the Women’s Luxury Runway With The September Collection
September 14 2016 - 6:00AM
Business Wire
Ralph Lauren Corporation debuts a modern and exciting
runway-to-retail concept at New York Fashion Week on Wednesday
evening, September 14, to celebrate the Ralph Lauren Women’s
September Collection. In the ultimate New York moment, this
season’s fashion show will take over an entire city block, and
offer every look shown in real time to customers.
A new chapter in Ralph Lauren’s almost 50-year history begins
with this shopping experience.
“Today, for the first time ever, I am proud to share
with you my new women’s collection right off the runway
and into your lives. For me, this is the ultimate
expression of luxury - offering you every look, every accessory,
every handmade detail immediately in my flagship stores around the
world and online,” said Ralph Lauren.
Using iconic and energetic Madison Avenue as its backdrop, the
event will take place directly outside the 888 Ralph Lauren
Collection flagship store, creating a chic and elegant environment
that captures Ralph Lauren’s ongoing romance with the city and the
women here who inspire him.
“From the very beginning I’ve always designed with you in mind.
You are changing the way you live and the way you want to shop, and
we are changing with you and for you,” Lauren said.
This dynamic evolution of a fashion show affirms Ralph Lauren’s
commitment to his consumer, allowing her to wear what she falls in
love with the moment she sees it. Known as a leader in world-class
retailing, the company is creating for the customer a fully
immersive showcase, following models directly from the runway into
the store.
The full breadth of Ralph Lauren’s impeccable luxury,
craftsmanship and detail will be woven into the collection, which
will honor the brand’s deep heritage through a refined yet
unexpected lens.
The sidewalk spectacular will be streamed live on global social
media platforms Facebook, Youku, Line and Kakao, presenting the
collection, including accessories, in its entirety to be seen
around the world.
Items will be available as the fashion show concludes on
RalphLauren.com and in worldwide flagship stores including Beverly
Hills, Chicago, Boston, Dallas, Bal Harbour and Costa Mesa, Calif.,
in the United States; Prince’s Building in Hong Kong; Omotesando in
Tokyo; New Bond Street in London; Tretyakovsky in Moscow; and Ralph
Lauren’s Paris store at Montaigne. Top retail partners include
Bergdorf Goodman, Saks Fifth Avenue, Mytheresa.com and Mercury.
ABOUT RALPH LAUREN
CORPORATION
Ralph Lauren Corporation (NYSE:RL) is a global leader in the
design, marketing and distribution of premium lifestyle products in
four categories: apparel, home, accessories and fragrances. For
more than 49 years, Ralph Lauren’s reputation and distinctive image
have been consistently developed across an expanding number of
products, brands and international markets. The Company's brand
names—which include Polo Ralph Lauren, Ralph Lauren Purple Label,
Ralph Lauren Collection, Ralph Lauren Black Label, Lauren Ralph
Lauren, RRL, RLX, Polo Sport, Polo Ralph Lauren Children’s, Denim
& Supply Ralph Lauren, Chaps and Club Monaco—are among the most
widely recognized consumer brands worldwide. For more information,
go to http://investor.ralphlauren.com.
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Ralph Lauren CorporationLindsay Knoll, 212-650-4401Director of
Corporate CommunicationsLindsay.Knoll@RalphLauren.com
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