Huron Introduces New Brand Strategy to Highlight Firm’s Identity and Evolution
September 13 2016 - 7:55AM
Business Wire
Firm unveils new logo and refreshed website
Huron Consulting Group (NASDAQ: HURN) today introduced a new
brand strategy to emphasize the company’s distinct approach to
helping clients solve their most pressing problems and to better
reflect Huron’s evolution since its founding 14 years ago.
Huron Consulting Group will emphasize its name as simply Huron
in the marketplace, unifying the company’s businesses with a common
identity and highlighting the firm’s transformation beyond its pure
consulting heritage. To support the introduction of the brand
identity, Huron has unveiled a new logo and visual style and a
redesigned website.
“Huron’s new brand strategy captures our commitment to achieve
meaningful change in partnership with clients,” said James H. Roth,
chief executive officer and president of Huron. “To help clients
successfully address the economic and competitive pressures they
face today, we work passionately and in close partnership with
them, treating their challenges as if they are our own. Our new
brand identity better represents our culture and our vision for the
future.”
The new logo includes a brand mark that is called the “Huron
link.” It represents Huron’s culture of partnership and
collaboration, and connotes the entrepreneurial spirit that exists
across Huron’s business.
“The new brand identity captures who we are and how we serve
clients today and provides a platform for our continued evolution,”
Roth said. “The brand strategy supports Huron’s future growth plans
– including developing and acquiring new offerings to align with
clients’ changing needs and continuing to deepen Huron’s industry
expertise and client relationships.”
The refreshed Huron website reflects the firm’s more dynamic and
unified brand and will help the market and clients connect with the
firm’s products, services and industry perspective. Huron’s updated
website provides a cleaner, more modern design and improved
navigation to enhance the overall experience for clients, business
partners, job seekers and others.
Huron will continue to transform its website by adding
end-to-end content that will continuously adapt to user needs and
market trends. New features will include improved functionality for
accessing Huron thought leadership, additional solution portals and
more intelligent search capabilities.
ABOUT HURON
Huron is a global professional services firm committed to
achieving sustainable results in partnership with its clients. The
company brings depth of expertise in strategy, technology,
operations, advisory services and analytics to drive lasting and
measurable results in the healthcare, higher education, life
sciences and commercial sectors. Through focus, passion and
collaboration, Huron provides guidance to support organizations as
they contend with the change transforming their industries and
businesses. Learn more at www.huronconsultinggroup.com.
Statements in this press release that are not historical in
nature, including those concerning the Company’s current
expectations about its future requirements and needs, are
“forward-looking” statements as defined in Section 21E of the
Securities Exchange Act of 1934, as amended, and the Private
Securities Litigation Reform Act of 1995. Forward-looking
statements are identified by words such as “may,” “should,”
“expects,” “provides,” “anticipates,” “assumes,” “can,” “will,”
“meets,” “could,” “likely,” “intends,” “might,” “predicts,”
“seeks,” “would,” “believes,” “estimates,” “plans,” “continues,” or
“outlook” or similar expressions. These forward-looking statements
reflect our current expectations about our future requirements and
needs, results, levels of activity, performance, or achievements.
Some of the factors that could cause actual results to differ
materially from the forward-looking statements contained herein
include, without limitation: failure to achieve expected
utilization rates, billing rates and the number of
revenue-generating professionals; inability to expand or adjust our
service offerings in response to market demands; our dependence on
renewal of client-based services; dependence on new business and
retention of current clients and qualified personnel; failure to
maintain third-party provider relationships and strategic
alliances; inability to license technology to and from third
parties; the impairment of goodwill; various factors related to
income and other taxes; difficulties in successfully integrating
the businesses we acquire and achieving expected benefits from such
acquisitions; risks relating to privacy, information security, and
related laws and standards; and a general downturn in market
conditions. These forward-looking statements involve known and
unknown risks, uncertainties and other factors, including, among
others, those described under “Item 1A. Risk Factors” in our Annual
Report on Form 10-K for the year ended December 31, 2015 that may
cause actual results, levels of activity, performance or
achievements to be materially different from any anticipated
results, levels of activity, performance, or achievements expressed
or implied by these forward-looking statements. We disclaim any
obligation to update or revise any forward-looking statements as a
result of new information or future events, or for any other
reason.
Securities transactions provided by Huron Transaction Advisory
LLC, member FINRA/SIPC.
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Huron Consulting GroupPaul
Elsberg312-360-2275pelsberg@huronconsultinggroup.com
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