Digital Video Ads Drive Sales Activity, According to New Power of Video Study from YuMe
September 12 2016 - 8:00AM
Business Wire
Viewing Triggers Video Sharing and Strong
Emotional Responses, with Two-Thirds of Digital Video Viewers
Taking Action After Seeing an Ad
YuMe, Inc., (NYSE:YUME), the global audience technology company
powered by data-driven insights and multi-screen expertise today
released its Power of Video research, which highlights consumer
survey results focused on understanding video’s role as an
engagement and sales-driver. The findings reinforce the value of
digital video campaigns in triggering video sharing, eliciting
strong emotional response and driving action, with 66% of digital
video viewers indicating they’ve taken action after seeing a
digital video ad.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160912005502/en/
YuMe’s Power of Video Research
Infographic (Graphic: Business Wire)
“This study clearly reinforces what our clients have long known:
the true power of video is its ability to drive stronger engagement
and positively impact sales,” said Stephanie Gaines, Vice
President, Corporate Marketing, YuMe. “This is an exciting time for
digital advertising, as we’re seeing video ads deliver real returns
against sales metrics. As our findings indicate, consumers respond
well to video by engaging, sharing and buying products, at a rate
that is 1.7x more effective than other forms of digital
advertising.”
Key findings of the study include:
Digital Video Drives Sales
- 66% of digital video viewers took
action after seeing a digital video ad
- Video ads are nearly twice as effective
in driving purchases than image or text ads
- 25% purchased a product after seeing a
video ad, and 74% of those did so in the past month
Digital Video is Memorable and Shareable
- 73% of respondents remember more from
video than other types of content
- Two times more likely to tell others
about a video ad than image or text ads
- 32% of viewers invited others to
watch
Digital Video Elicits Strong Emotional Response and
Engagement
- 80% of respondents had an emotional
reaction while watching an ad
- Over 50% of digital video viewers are
more likely to pay attention to a digital video ad than ads with
images or text only
“YuMe’s study reinforces what we have seen in our campaign
results as well; our video ad strategy plays an important role in
influencing path to purchase behavior, driving sales and raising
brand awareness,” said Kevin VanValkenburgh, Vice President of
Connections Planning, The Tombras Group.
YuMe commissioned Vision Critical to survey more than 1,000
respondents to understand the power of video today and its role in
digital advertising.
To download the Power of Video infographic visit
http://www.yume.com/PowerOfVideo.
About YuMe
YuMe, Inc. (NYSE: YUME) is a leading provider of global audience
technologies, curating relationships between brand advertisers and
consumers of premium video content across a growing range of
connected devices. Combining data-driven technologies with deep
insight into audience behavior, YuMe offers brand advertisers
end-to-end marketing software that establishes greater brand
resonance with engaged consumers. It is the evolution of brand
advertising for an ever-expanding video ecosystem. YuMe is
headquartered in Redwood City, California, with worldwide offices.
For more information, visit www.YuMe.com/pr, follow
@YuMevideo and like YuMe on Facebook.
Forward-Looking Statement
This press release contains forward-looking statements,
including those in management quotations. In some cases, you can
identify forward-looking statements by the words "may," "will,"
"expect," "intend," "plan," "objective," "anticipate," "believe,"
"estimate," "predict," "project," "potential," "continue" and
"ongoing," or the negative of these terms, or other comparable
terminology intended to identify statements about the future. All
statements other than statements of historical fact are statements
that could be forward-looking statements, including, but not
limited to, statements about this study and its impacts, industry
terminology such as audience guarantees and viewability, political
campaign ad spending trends, the impact and value of cross-screen
advertising, product offerings, strategic partnerships, including
this partnership with Interpret, and the benefits derived
therefrom, growth strategies; operating results; market trends; and
quotations from management. These forward-looking statements are
subject to risks and uncertainties, assumptions and other factors
that could cause actual results and the timing of events to differ
materially from future results that are expressed or implied in the
forward-looking statements. Factors that could cause or contribute
to such differences include YuMe's history of net losses and
limited operating history, which make it difficult to evaluate
prospects, YuMe's fluctuating quarterly results of operations, and
dependence on a limited number of customers in a highly competitive
industry. These and other risk factors are discussed under "Risk
Factors" in YuMe's Quarterly Report on Form 10-Q for the quarter
ended June 30, 2016 that has been filed with the U.S. Securities
and Exchange Commission (the "SEC"), and in our future filings and
reports with the SEC. The forward-looking statements in this press
release are based on information available to YuMe as of the date
hereof, and we assume no obligation to update any forward-looking
statements.
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version on businesswire.com: http://www.businesswire.com/news/home/20160912005502/en/
YuMe, Inc.Kenya Hayes, 650-779-2499khayes@yume.com
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