NASHVILLE, Tenn., Sept. 6, 2016 /PRNewswire/ -- After
analyzing millions of Internet visits and interviewing scores of
consumers, Brookdale Senior Living has built a new website based on
fresh insights into what's most important to families searching for
senior care. The first phase, which is a $4
million investment, went live on brookdale.com
mid-August.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7722159-new-brookdale-senior-living-website
"With Brookdale's website attracting more than 500,000 visits
every month, it's imperative to make it as useful to consumers as
possible," said David Cygan,
Brookdale's senior vice president of marketing. "As the nation's
largest senior living provider, we know our website is a primary
source of information, with many people coming to us first as they
embark on this journey," Cygan said. "It's important that we offer
substantive resources that make it easier to find help in
evaluating senior care options." More than 80 percent of adult
children turn to the Internet when they look for care for an aging
parent, according to the company's research.
In addition to the website visitation analysis, the company
conducted extensive, customer research to understand a family's
senior living decision making process and designed the new
Brookdale website based on what is most valuable to them during
their journey. The result is a new site that:
- Addresses the confusion and anxiety that can accompany the
search for senior care. "Our research showed that providing too
much community information up front can overwhelm people," said
Michael McCamish, Brookdale's
director of web development. "We've streamlined the design to
showcase the three features families care about most, which are
safety, location and what makes the community unique." Consumers
also want to know how it is situated in the city or town
surrounding it, so the redesigned site shows area grocery stores,
churches, public transportation and other components of daily
life.
- Offers familiar navigation features. "We are taking cues from
other sites, such as real estate, travel and hotel, that
brookdale.com visitors are accustomed to using," McCamish said.
"This means people won't have to spend time figuring out how to use
our site; it will be smooth and intuitive." McCamish noted that
brookdale.com will enable visitors to select top amenities when
searching for a community.
- Provides more accessible information and content for consumers
from Brookdale subject matter experts. Topics include senior health
and wellness, brain fitness, Alzheimer's, care partner techniques,
tips for choosing a senior living community and more.
The second phase of the new site launch, scheduled for later
this fall, will incorporate reviews and ratings, live chat and more
accessibility for mobile devices. Additional features will be
added in 2017, including a feature that will enable family members
involved in the decision process to share information with each
other via the site.
"Ultimately, Brookdale's website will be a comprehensive and
personalized experience for seniors and family members to make the
best decision possible, anywhere they are on their journey," said
McCamish.
About Brookdale
Brookdale Senior Living Inc. is the leading operator of
senior living communities throughout the
United States. The Company is committed to providing senior
living solutions within properties that are designed, purpose-built
and operated to provide the high quality service, care and living
accommodations for residents. Currently Brookdale operates
independent living, assisted living, and dementia-care communities
and continuing care retirement centers, with approximately 1,114
communities in 47 states and the ability to serve approximately
107,000 residents. Through its ancillary services programs, the
Company also offers a range of outpatient therapy, home health,
personalized living and hospice services.
Contact: Kristin Puckett,
615-564-8666, media.relations@brookdale.com
To view the original version on PR Newswire,
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SOURCE Brookdale Senior Living Inc.