NEW YORK and SEATTLE, Aug. 31,
2016 /PRNewswire/ -- Meredith Corporation
(NYSE:MDP, www.meredith.com), the nation's
leading media company serving 102 million American women—including
three out of four millennial women—announced today that it will
launch a new television program this fall based on the "Allrecipes
Dinner Spinner" app.
Allrecipes.com is the world's largest food focused social
network, with more than 1.3 billion visits annually. The popular
"Allrecipes Dinner Spinner" app is available on iOS, Android and
Windows Mobile, and has been downloaded by 18 million fans. It is
uniquely geared towards helping home cooks find and share daily
meal inspiration at home and on-the-go through seamless access to
the brand's unmatched collection of peer-created recipes, profiles,
photos, recipe ratings and reviews; hyper-local grocery savings
offers; and step-by-step cooking videos across their connected
devices.
The new half-hour Saturday morning program will begin airing on
Oct. 1 at 11
a.m. ET/PT on The CW Network's popular "One Magnificent
Morning" programming block targeting teens and families. The
26-week Dinner Spinner series is being created by Meredith
and INE Entertainment. Panasonic serves as the premier sponsor.
Dinner Spinner will be hosted by noted chef and
television personality Gabe Kennedy.
During each episode, two home cooks will go head-to-head in a
competition to create a unique dinnertime meal. A panel of three
judges—including celebrity judges Laila
Ali, Ali Landry, Courtney Lopez and Chef John Mitzewich of the FoodWishes YouTube
channel; Allrecipes Allstars Diana Bishop, Rosalind Brazil, Angela
Sackett and Jamie Yost; and
Alli Shircliff, Allrecipes'
Nutritionist—will critique the final dishes to determine the
winner. Each episode will teach audiences the value of healthy,
wholesome ingredients and how healthy food choices can have
positive effects on our quality of life.
The television series reflects another highly successful
extension of the Allrecipes brand, which, in addition to digital
products, includes Allrecipes magazine and a line of
licensed cookware products. The magazine—which combines the brand's
digital insights with editorial expertise to inspire readers with
the best of Allrecipes.com—was launched in 2013 and is one of the
most successful magazines in the food space with an audience of 7.6
million readers.
"Unleashing the power of shared experiences and expert advice to
energize home cooks to find success in their kitchens has always
been at the heart of the Allrecipes brand," says Jon Werther, President, Meredith National Media
Group. "Extending this unique blend of premium content to
additional channels—with our highly-engaged Allrecipes community
and influencers at the center—will further fuel the passion and
excitement for our industry-leading brand."
Kim Martin, Meredith's Chief
Brand Officer, believes the
Dinner Spinner television program reflects Meredith's
unrivaled ability to position its strong brands and video expertise
seamlessly across multiple media channels.
"We have created a best-in-class ability to reach consumers
through all forms of video, from traditional broadcast to
360-degree livestreaming," says Martin. "This new television series
is the first to bring to life a strong, well-loved brand and its
multi-channel components—as an app, across print, digital and
social media, and now broadcast—that fully complement one another.
We are also excited to have Panasonic as an integrated partner
across these platforms."
Dennis Eppel, Senior Vice
President, Panasonic Consumer Electronics states: "The debut of
Allrecipes' newest media channel provides the perfect launch
vehicle for the Panasonic Countertop Induction Oven (CIO) to reach
a passionate audience of home cooks. The CIO will revolutionize
home cooking with its induction and infrared heating technologies,
and its wide variety of culinary techniques: grilling, baking,
one-pan meals and more."
Panasonic's state-of-the-art kitchen appliances will be
integrated into each episode of the Allrecipes Dinner
Spinner series, showcasing their ability to help home cooks
quickly solve their mealtime challenges. In addition, Panasonic's
products will be featured in Allrecipes magazine and across
the brand's digital and social media channels through a series of
custom recipes, videos and content.
ABOUT ALLRECIPES
Allrecipes, the world's largest food-focused social network,
receives more than 1.3 billion visits annually from home cooks who
connect and inspire one another through recipes, photos, reviews,
personal collections, videos, shopping lists and profiles. Since
its launch in 1997, the Seattle-based social site has served as a
dynamic, indispensable resource for cooks of all skill levels
seeking trusted recipes, entertaining ideas, everyday meal
solutions, seasonal inspiration and practical cooking tips.
Allrecipes is a global, multi-platform brand with 19 sites and 3
mobile apps serving 24 countries in 13 languages. Allrecipes
magazine is published six times per year, has a rate base of 1.3
million, and reaches an audience of 7.6 million. The brand also
includes licensed cookware, bakeware and food prep products, with
additional categories available for licensing. It is owned by
Meredith Corporation, which reaches more than 102 million
unduplicated American women and 72 percent of U.S. millennial
women.
ABOUT PANASONIC CONSUMER ELECTRONICS COMPANY
Based in Newark, NJ, Panasonic
Consumer Electronics Company is a division of Panasonic Corporation
of North America, the principal
North American subsidiary of Panasonic Corporation. The company
offers a wide range of consumer solutions in the U.S. including
products from VIERA Life+ Screens, Blu-ray players, LUMIX Digital
Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances,
Beauty, Grooming, Wellness and Personal Care products and more. In
Interbrand's 2014 annual "Best Global Green Brands" report,
Panasonic ranked number five overall and the top electronics brand
in the report. To learn more about our products, visit
panasonic.com. Follow Panasonic on Twitter @panasonicUSA;
additional company information for journalists is also available at
www.panasonic.com/pressroom.
ABOUT LITTON ENTERTAINMENT
Litton Entertainment is the preeminent independent producer and
distributor in the U.S. television industry creating and
distributing quality programming for over twenty years. Litton's
Weekend Adventure, produced by Litton Studios, was the first
program block of its kind and airs Saturdays on ABC stations
nationwide. Litton's Weekend Adventure features original E/I
series including Jack Hanna's
Wild Countdown, Emmy® winning Rock the Park, Emmy®
winning Sea Rescue and Emmy® nominated The Wildlife
Docs. Litton Entertainment provides CBS Network with six
original programs for Saturday mornings called CBS Dream Team:
It's Epic!, including Emmy® winning Lucky Dog, Emmy®
winning The Henry Ford's Innovation Nation with
Mo Rocca, Emmy® winning
The Inspectors, and Chicken Soup for the Soul's Hidden
Heroes. Litton also provides The CW Network with One
Magnificent Morning, a five hour destination featuring E/I
programming in its second season and on October 1, 2016 Litton will begin providing NBC
stations six original E/I series under the iconic brand, The
More You Know. Litton's syndication and news division
distributes a diverse slate of programs including the new E/I block
Go Time! launching in Fall 2016 and Consumer Reports TV and
The Consumer Alert News Network. For more information
about Litton Entertainment, visit www.litton.tv.
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SOURCE Meredith Corporation; Allrecipes