Fitbit Opens EMEA Headquarters in Dublin
August 31 2016 - 1:00AM
Business Wire
Company focuses on EMEA growth with new office
and announces a new Managing Director, Des Power
Fitbit, Inc. (NYSE:FIT), the leader in the connected health and
fitness category, today announced the opening of its Europe, Middle
East and Africa (EMEA) headquarters in Dublin, Ireland and
appointed a new Managing Director, Des Power. Ireland’s reputation
for being a centre of innovation and providing top technology
talent were important factors for Fitbit and will enable the
company to further expand in the region as part of its global
growth strategy.
The new Dublin office will serve as Fitbit’s EMEA headquarters
and will house the strategic business functions for the region,
including senior management roles, sales, marketing, operations,
finance and customer support staff, which will provide targeted
support to the millions of Fitbit users across the region. The
company hopes to grow to approximately 50 people by the end of the
year and has room for up to 100 by the end of 2017. With 150%
year-over-year revenue growth in the European region in Q2 2016
compared to Q2 2015 and the ability to support five European
languages across the Fitbit platform, the company’s new Dublin
office comes at an ideal time to support Fitbit’s rapid growth and
expansion while taking advantage of the highly skilled labour
market in Dublin.
Speaking today at the opening of Fitbit’s new EMEA headquarters
location on Baggot Street in Dublin, Minister for Jobs, Enterprise
and Innovation Mary Mitchell O’Connor TD, said: “Today’s
announcement is a further recognition of Ireland’s appeal as an
international hub for successful companies such as Fitbit. Fitbit
is one of the world’s most popular and fastest growing health and
wellness companies, and I am delighted that they have selected
Ireland as the location for their EMEA headquarters as it will
provide exciting employment opportunities for our skilled workers.
I wish Des Power and his team the utmost success in the coming
years.”
“We’ve seen Dublin become a strategic hub for the technology
industry as a centre for innovation and sourcing top talent in the
region, and we look forward to building a strong team here to
complement our offices around the world,” said Fitbit CEO and
Co-Founder, James Park. “I’m excited to welcome Des to the team and
back to his native Ireland. I have great confidence in our ability
to further expand our business and help people across EMEA lead
healthier, more active lives.”
As part of his new responsibilities, Des Power is tasked with
expanding the company’s presence across the region. Des brings over
30 years of experience of leading teams and driving strong regional
and global performance across Europe, the Americas and China.
Previously, Des held various leadership roles at Philips and Harman
International, and spent much of his career driving regional and
global strategies across a range of popular consumer products from
flat screen televisions to consumer audio products.
Fitbit pioneered the connected health and fitness market
starting in 2007, and since then, has grown into a leading global
health and fitness brand, shipping over 48.7 million devices
globally as of Q2 16. As part of the Fitbit platform – consisting
of devices, apps, social and motivational features, advice and
personalized coaching – the company’s products help people lead
healthier, more active lives by making behavioural changes such as
exercising more, eating smarter, tracking their sleep and managing
their weight.
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by
empowering them with data, inspiration and guidance to reach their
goals. As the leader in the connected health and fitness
category, Fitbit designs products and experiences that
track everyday health and fitness. Fitbit’s diverse line of
award-winning products
includes Fitbit Surge®, Fitbit Blaze™, Fitbit
Charge 2™, Fitbit Charge HR™, Alta™, Fitbit
Charge™, Fitbit Flex 2™, Fitbit Flex®, Fitbit One® and
Fitbit Zip® activity trackers, as well as
the Aria® Wi-Fi Smart Scale. Fitbit products
are carried in 54,000 retail stores and in 64 countries around the
globe. Fitbit Group Health uses the power of
the Fitbit activity trackers, software, and services to
deliver innovative solutions for corporate wellness, weight
management, insurance and clinical research.
Fitbit and the Fitbit logo are trademarks or registered
trademarks of Fitbit, Inc. in the US and other countries.
Additional Fitbit trademarks can be found at
www.fitbit.com/legal/trademark-list. Third-party trademarks are the
property of their respective owners.
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Forward-Looking Statements
This press release contains forward-looking statements, within
the meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties
including, among other things, statements regarding Fitbit’s plans
to add personnel to and build out strategic business functions in
its Dublin office. These forward-looking statements are only
predictions and may differ materially from actual results due to a
variety of factors, including the effects of the highly competitive
market in which we operate, including competition from much larger
technology companies; any inability to successfully develop and
introduce new products, features, and services or enhance existing
products and services; product liability issues, security breaches
or other defects; and other factors discussed under the heading
“Risk Factors” in our most recent report on Form 10-Q filed with
the Securities and Exchange Commission. All forward-looking
statements contained herein are based on information available to
us as of the date hereof and we do not assume any obligation to
update these statements as a result of new information or future
events.
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version on businesswire.com: http://www.businesswire.com/news/home/20160830006561/en/
Fitbit, Inc.Jen Ralls, 415-941-0037PR@fitbit.com
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