LOUISVILLE, Ky., Aug. 26, 2016 /PRNewswire/ -- Because the
only skin that should be extra crispy this summer is on your fried
chicken, earlier this week Kentucky Fried Chicken®
announced an exclusive, limited run of Extra Crispy™ fried
chicken-scented sunscreen. The response from consumers was
overwhelming. Initially, KFC promised 3,000 bottles to lucky
consumers, but the Colonel forgot to hit the "off switch," which
resulted in more than 9,000 bottles requested in about two hours,
with 5,000 of those requests in the final 10 minutes.
Demand was so great, in fact, that a few people tried to
capitalize on the offer by placing their bottles at online auctions
with one bottle going for more than $200. But, those who missed out on the first
round now have a second chance to claim a bottle of Extra Crispy
Sunscreen – without the bidding war. While supplies last, on
Friday, August 26, 2016, an
additional 3,000 bottles are available for free to fans who visit
ExtraCrispySunscreen.com and complete the request form. The
sunscreen is available only to U.S. residents, and is limited to
one per household (and remember, it's sunscreen – don't eat
it).
"We had no idea there would be such a demand for fried
chicken-scented sunscreen," said Kevin
Hochman, Chief Marketing Officer for KFC U.S. "But seeing
that so many Americans wanted to lounge in the sun while smelling
like our hand-breaded and freshly prepared fried chicken, we
decided to help them realize those dreams by making more Extra
Crispy Sunscreen available."
KFC Sponsored Lens Debuts on Snapchat Saturday
As if
fried chicken-scented sunscreen wasn't enough fun for one week, KFC
also plans to release a sponsored Snapchat Lens on Saturday, August 27, 2016 that will allow fans to
Colonel-ize themselves—glasses, bowtie, goatee, age spots and
all.
"Starring as the Colonel in our advertising may be an exclusive
gig, but on Saturday, anyone can be the Colonel on Snapchat,"
Hochman added.
Sponsored Lenses offer Snapchatters the ability to apply
real-time visual effects and sounds to their selfies, allowing
brands to take part in communication on the platform in the most
interactive, fun, and personal way.
To activate Lenses, Snapchatters press and hold on their faces.
Some Lenses include prompts like "raise your eyebrows" to trigger
an animation, adding a fun twist to the experience. When a
Snapchatter is finished playing, it's easy to send Lenses to a
friend or post one to your Story.
About KFC
KFC Corporation, based in Louisville,
Ky., is the world's most popular chicken restaurant chain. KFC
specializes in Original Recipe®, Extra Crispy™, Kentucky
Grilled Chicken® and Extra Crispy™ Tenders, Hot Wings™,
Go Cups, KFC Famous Bowls®, Pot Pies, freshly hand
prepared chicken sandwiches, biscuits and homestyle side items.
There are nearly 20,000 KFC outlets in more than 125 countries and
territories around the world. KFC Corporation is a subsidiary of
Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.) For more
information, visit www.kfc.com. Follow KFC on Facebook
(www.facebook.com/kfc), Twitter (www.twitter.com/kfc) and Instagram
(www.instagram.com/KFC).
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SOURCE KFC