WALLDORF, Germany, Aug. 25, 2016 /PRNewswire/ -- SAP SE (NYSE:
SAP) and Phizzle, an engagement automation software company
specializing in fan engagement platforms, have partnered with the
Charlotte Hornets of the National Basketball Association (NBA) to
provide them with a holistic picture of their consumer and fan data
to maximize revenue and to enhance the fan experience. With
Phizzle's FanTracker™ API and data management solutions, powered by
SAP HANA®, the Hornets have a real-time, cross-channel data profile
for their 9.5 million fans.
Since the implementation, the Hornets not only identified that
more than 50 percent of their fan records were duplicates, they
also aggregated over 25 million fan and consumer interactions. The
organization saved more than $1.5
million and 10,000 hours of consulting and added additional
revenue in ticket sales.
"The real challenge is in consolidating fans into a single
profile," said Christopher
Zeppenfeld, the Hornets' senior director of business
intelligence. "Phizzle, powered by SAP HANA, does that better than
anyone."
Like many professional sports franchises, the Hornets struggled
with a heterogeneous data landscape from multiple third-party
providers. The Phizzle FanTracker API and algorithm, phz.io
Middleware and phz.io Best Practices for SAP HANA allow the Hornets
access to current and relevant behavioral data on each individual
fan including sentiment, purchase history and interactions across
an omnichannel landscape.
"With 50 billion devices capable of connecting to the Internet,
sports teams are challenged with making sense of massive data
quantities, but with SAP HANA the Hornets can achieve a single fan
identity across a diverse landscape and understand their fans in
real time," said Frank Wheeler,
region vice president and general manager for SAP Sports and
Entertainment North America.
"Phizzle's solutions are driving digital transformation for
teams like the Hornets, enabling them to identify and enhance the
economic value of each fan," said Ben
Davis, CEO of Phizzle. "The phz.io API allows us to provide
a streamlined integration solution that avoided disruption to the
Hornets' daily operations and showed an immediate significant
return on their investment."
The Hornets plan to extend the use of FanTracker to incorporate
more data sources, such as mobile and food and beverage, and to
introduce metrics to increase their e-commerce business and provide
tailored offerings to consumers.
A detailed case study can be found here:
www.phizzle.com/hornets-case-study. Visit Phizzle or follow on
Twitter at @phizzle.
For more information, visit the SAP News Center. Follow SAP on
Twitter at @sapnews.
Media Contacts:
Jackie
Montesinos Suarez, SAP, +1 (786) 325-0568,
jackie.montesinos.suarez@sap.com, ET
Beth Trier, Trier and Company,
Phizzle, +1 (415) 285-6147, beth@triercompany.com, PT
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SOURCE SAP SE