Two Million Doors, 400 Hotels, One Revolutionary Year: Hilton Celebrates Digital Key Milestones & New Hilton HHonors App Feat...
August 11 2016 - 7:30AM
Business Wire
Guests use Hilton HHonors app as the “remote
control” for their travel experience with Digital Key, digital
check-in and more
“Digital Key is fabulous!” "This is an extremely convenient
benefit for being a Hilton HHonors member." “For a frequent
traveler like myself, the ability to select my room and bypass the
front desk is a competitive advantage. No other hotel group offers
this type of service.” These are just a few of the 55,000-plus
Hilton HHonors testimonials since Hilton (NYSE: HLT) launched
Digital Key one year ago. Since that time, Digital Key has opened 2
million doors for Hilton HHonors members at 400 hotels.
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Hilton celebrates the one-year
anniversary of Digital Key, which is now live in 400 hotels and has
opened 2 million doors. (Photo: Business Wire)
Digital Key, in conjunction with digital check-in with room
selection, is available exclusively through the award-winning
Hilton HHonors app and offers the hospitality industry’s
first-and-only opportunity for travelers to select the exact room
they want based on both the hotel layout and its outside
surroundings. Interactive digital floor plans make it easy for
Hilton HHonors members to decide whether they want to be near the
pool or the elevator, and integration with the Google Maps API lets
guests determine if they prefer a view of the courtyard or the city
skyline. After checking in and selecting their room from their
phone, guests can proceed right to their desired room without
having to check-in at the front desk. In just one short year since
Digital Key launched, guest adoption has given Hilton plenty of
reasons to celebrate:
- Two million doors opened for Hilton
HHonors members – that’s nearly one for every home in the entire
state of Arizona.
- Digital Key has gone global – it’s now
available in Singapore, with plans for continued global expansion
in 2017.
- Digital check-in with room selection is
used over 1 million times per month. That’s once every
two-and-a-half seconds.
- More than 70 percent of those who use
digital check-in also opt to use Digital Key.
- Nearly 7 million rooms have been
selected through the digital check-in feature since the beginning
of 2016.
- Our top Digital Key user has unlocked
350 doors. That’s almost one door a day for an entire year!
“We’ve heard from our Hilton HHonors members that their mobile
device has become their remote control to the world and that they
rely on it to manage travel,” said Geraldine Calpin, chief
marketing officer at Hilton. “We test many types of innovations
here at Hilton, always with a goal: does this improve the guest’s
stay with us in a meaningful way? With Digital Key, our members
have agreed it does.”
Digital Key has been adopted nationwide by every Hilton brand in
the U.S. at 400-plus hotels. By the end of 2016, guests will be
able to use it at approximately 700 hotels. Hilton HHonors members
will soon enjoy additional Hilton HHonors app features that
simplify and enhance their stay:
- An app redesign this fall will
bring Hilton HHonors to the iPad with full iOS compatibility and
easier access to Digital Key including push notifications triggered
at different moments of the guest’s travel journey to ensure a
stress-free trip.
- By early 2017, multiple keys per
room will allow family members and friends sharing a room to
access Digital Key through multiple devices.
- In-app real-time chat will
connect guests directly to front desk Team Members. Through the
Hilton HHonors app, guests can request services such as
housekeeping visits or a late check-out by simply sending a chat
message as early as a day before check-in and up to a week after
for any follow-up needs.
- “Pin My Room” will invite guests
to mark their favorite room in a hotel so they can select the same
room on future visits.
“With these new features, we’re reimagining the travel
experience by providing solutions to challenges our guests might
not even know they have yet,” said Joshua Sloser, vice president of
Digital Product Innovation at Hilton. “We know every guest has
their preferred way of connecting with our Team Members, so we make
it as easy as possible to assist them on their own terms, whether
it's through real-time chat, through social media channels or
in-person at the front desk. These features complement our Team
Members’ ability to provide amazing service and hospitality, both
in-person and digitally.”
Digital Key, digital check-in, room selection and in-app
real-time chat are exclusive benefits for Hilton HHonors members,
available via the Hilton HHonors app, which is the highest rated
hospitality app on the Apple App Store (4.8 stars) and is
downloaded once every seven seconds. Hilton HHonors is free to
enroll and offers members an exclusive discount every day at every
hotel in the world, as well as access to unforgettable experiences
on the Hilton HHonors auction platform. For more information and to
join, visit the Hilton HHonors site here.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company,
comprising more than 4,700 managed, franchised, owned and leased
hotels and timeshare properties with over 775,000 rooms in 104
countries and territories. For 97 years, Hilton has been dedicated
to continuing its tradition of providing exceptional guest
experiences. The company's portfolio of 13 world-class global
brands includes Hilton Hotels & Resorts, Waldorf Astoria Hotels
& Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio
- A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by
Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton,
Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand
Vacations. The company also manages an award-winning customer
loyalty program, Hilton HHonors®. Hilton HHonors members who book
directly through preferred Hilton channels have access to benefits
including an exclusive member discount, free standard Wi-Fi, as
well as digital amenities that are available exclusively through
the industry-leading Hilton HHonors app, where Hilton HHonors
members can check-in, choose their room, and access their room
using a Digital Key. Visit news.hiltonworldwide.com for more
information and connect with Hilton on Facebook, Twitter, YouTube,
Flickr, LinkedIn and Instagram.
About Hilton HHonors
Hilton HHonors is the award-winning guest-loyalty program for
Hilton’s 13 distinct hotel brands, spanning more than 4,700 hotels,
resorts and timeshare properties across 104 countries and
territories. Hilton HHonors members who book directly through
preferred Hilton channels have access to instant benefits,
including an exclusive member discount that can’t be found anywhere
else, free standard Wi-Fi and popular digital
tools available exclusively through the
industry-leading Hilton HHonors mobile app, where Hilton
HHonors members can check-in, choose their room, and access their
room using a Digital Key. With more than 55 million
members, Hilton HHonors offers hundreds of ways to earn and redeem
Points. Members can redeem their Points for free nights,
premium merchandise, charitable contributions, or unique events
through the Hilton HHonors auction platform
(hiltonhhonors.com/auctions), such as exclusive artist experiences
and hotel concert events with Live Nation® or a race
experience with the McLaren-Honda Formula 1 team. Hilton
HHonors members’ loyalty is also rewarded with more personalized
service. There is no cost to join, and travelers may enroll online
by visiting www.HiltonHHonors.com or connect with Hilton HHonors
at news.hiltonhhonors.com.
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Blake RouhaniHilton+1 703 883
6615blake.rouhani@Hilton.comnews.hiltonhhonors.com
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