NEW YORK, Aug. 4, 2016 /PRNewswire/ -- Kids Foot
Locker, part of New York-based
specialty athletic retailer Foot Locker, Inc., kicked off its
back-to-school campaign today with a new commercial titled "Swap,"
starring 2016 NBA Champion Kyrie Irving.
In the spot, Irving meets one of his biggest fans outside of an
arena, decked out in fresh Nike gear from Kids Foot Locker. The NBA
star offers his young fan the unique opportunity to experience life
in his shoes, suggesting they face swap on his phone. Surprisingly,
instead of switching faces within the app, the boy is shocked to
look down and see he has Irving's body. Before Irving is able to
correct his mistake, the boy breaks the phone, leaving them both
permanently swapped.
"I am excited about my Kids Foot Locker back-to-school spot that
includes the freshest Nike gear for kids getting ready for the new
school year," Irving said. "As always, it was great to work
with Kids Foot Locker, and I love the creative idea of a young fan
swapping identities with his idol."
"Kyrie is such a great role model for so many kids across the
country, both on and off the court," said Chris Santaella, general manager, Kids Foot
Locker. "We had a lot of fun bringing that to life with this spot.
His latest signature Nike shoe, the Kyrie 2, will certainly be a
back-to-school favorite at Kids Foot Locker this year."
In addition to the back-to-school campaign, Irving will support
Kids Foot Locker's partnership with Boys & Girls Clubs of
America (BGCA). Following his team's championship run, Kids Foot
Locker donated 190 pairs of his signature Nike shoes to Boys &
Girls Club kids in Cleveland,
reflecting the number of points he scored throughout the final
series. Continuing his support of BGCA, Irving will be featured on
the poster giveaway for consumers who donate to Kids Foot Locker's
third-annual "Add-A-Buck" campaign, beginning Sept. 1. Those shopping in Kids Foot Locker
stores and on kidsfootlocker.com will be encouraged to GO BIG and donate $1, $3 or
$5 at check-out to benefit Boys &
Girls Club youth as they prepare for their Great Futures.
"We are thrilled to continue our work with Kyrie," said
Stacy Cunningham, vice president of
marketing, Kids Foot Locker, "particularly as it relates to our
shared interest in supporting our communities and today's youth
through Boys & Girls Clubs of America."
The ad features Nike footwear, apparel and accessories available
nationwide at Kids Foot Locker stores and kidsfootlocker.com –
representing just some of the premium products at Kids Foot Locker
this back-to-school season.
The spot was created by worldwide agency BBDO.
ABOUT KIDS FOOT LOCKER:
Kids Foot Locker is part of
Foot Locker, Inc. (NYSE: FL), a specialty athletic retailer that
operates in approximately 3,400 stores in 23 countries in North
America, Europe, Australia and New Zealand.
Through its Foot Locker, Footaction, Lady Foot Locker, Kids
Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep
retail stores, as well as its direct-to-customer channels,
including footlocker.com, Eastbay.com and SIX02.com, the Company is
a leading provider of athletic footwear and apparel.
Additional information may be found
at kidsfootlocker.com |
Instagram: @kidsfootlocker |
Twitter: @kidsfootlocker|
YouTube: youtube.com/footlocker |
Facebook: facebook.com/kids footlocker. #GOBIG
For native Twitter video link:
https://amp.twimg.com/v/ccfd64a9-8134-43ef-917a-ec8d3ec2fa2c
ABOUT BOYS & GIRLS CLUBS OF AMERICA:
For more than 100 years, Boys & Girls Clubs of America
(GreatFutures.org) has enabled young people most in need to achieve
great futures as productive, caring, responsible citizens. Today,
more than 4,100 Clubs serve nearly 4 million young people annually
through Club membership and community outreach. Clubs are located
in cities, towns, public housing and on Native lands throughout the
country, and serve military families in BGCA-affiliated Youth
Centers on U.S. military installations worldwide. They provide a
safe place, caring adult mentors, fun, friendship, and high-impact
youth development programs on a daily basis during critical
non-school hours. Priority programs emphasize academic success,
good character and citizenship, and healthy lifestyles. In a Harris
Survey of alumni, 54 percent said the Club saved their lives.
National headquarters are located in Atlanta. Learn more at bgca.org/facebook and
bgca.org/twitter.
Video - https://www.youtube.com/watch?v=vcvC7f1_DOE
Logo -
http://photos.prnewswire.com/prnh/20131210/NY30765LOGO
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SOURCE Foot Locker, Inc.