UGG and Law Enforcement Unearth Bonanza of Fakes
June 27 2016 - 7:49PM
Business Wire
Brand Supports Law Enforcement in Seizure of
Counterfeit UGG Products Worth More Than $700,000
In its continued push to protect its customers from the dangers
of counterfeit products, UGG® (a division of Deckers Brands, NYSE:
DECK) has once again prevailed this week on Long Island, NY.
Partnering with local and federal law enforcement agencies, the
brand helped to identify over 3,660 pairs of fake UGG® products
meant to deceive its consumers.
National Counterfeit Operation Disrupted
While serving an eviction notice on Long Island for failure to
pay rent, law enforcement discovered an established counterfeit
operation which uncovered more than 3,660 pairs of counterfeit UGG®
boots worth more than an estimated $700,000. The raid disrupted an
organized operation that assembled and shipped counterfeit goods
across the country. The total seizure included counterfeits of
other premium brands estimated to be worth over $1 Million.
"As a leader in Intellectual Property Rights investigations, HSI
is committed to dismantling organizations that seek to sell
inferior counterfeit goods to unwitting consumers,” said Angel M.
Melendez, Special Agent in Charge of HSI New York which was
involved in the raid. "Our partnerships with industry help all of
us in the end by safeguarding the US economy as well as public
safety."
Counterfeit Education, Awareness and Protection
Keeping its customers at the center of everything it does, UGG®
is outspoken in educating consumers about the prevalence and
methods of counterfeit ecommerce websites, which continue to fool
unsuspecting customers. The brand’s Counterfeit Education tab on
UGG.com provides tips on how to identify fakes and how to get
reimbursed if you fall victim, educates consumers on the dangers of
supporting counterfeiters, links to its dedicated social pages for
reporting fake sites and a list of authorized retailers who can
guarantee authentic purchases.
“Since 2009, we have taken legal action against over 60,000
websites selling counterfeit products, we have removed over 590,000
counterfeit listings on various online sites such as Taobao and
eBay and seized over 2.2 million counterfeit products before they
entered the market,” says Dave Powers, CEO and President of Deckers
Brands. “We will continue to support successful raids and website
takedowns as these efforts are part of our commitment to our
customers.”
Impact of Counterfeiting
Many consumers may not know that buying counterfeit products has
a significant impact on the global economy, eliminating tens of
thousands of jobs with legitimate businesses and costing the
economy an estimated $600 billion of revenue a year. Worse yet,
they are not accountable to human rights and environmental
regulations nor do they adhere to child labor laws, anti-sweatshop
laws, or restricted substances laws. This puts workers, the
environment and consumers at risk.
For more information on UGG® anti-counterfeit efforts or to
verify or report a site, please visit the brand’s dedicated
anti-counterfeit social community at
https://www.facebook.com/UGG®anticounterfeiting and
https://twitter.com/UGG®AntiCntrfeit.
About The UGG® Brand
Founded in 1978 in California, the UGG® brand has built a
reputation on luxury and comfort by using only the finest materials
in the world, employing the highest standards of craftsmanship, and
delivering new and innovative styles. The UGG® brand is recognized
as a premium lifestyle brand with more than $1 billion in annual
sales, offering men’s, women’s and kid’s footwear as well as
loungewear, outerwear, home products, cold weather accessories and
handbags. The brand’s concept and outlet stores offer the ultimate
brand experience with 137 locations worldwide, including New York,
San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and
Beijing. For more information, visit our website,
www.UGG®australia.com. @UGG®Australia #THISISUGG®
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and
distributing innovative footwear, apparel and accessories developed
for both everyday casual lifestyle use and high performance
activities. The Company’s portfolio of brands includes UGG®, Teva®,
Sanuk®, Ahnu®, and HOKA ONE ONE®. Deckers Brands products are sold
in more than 50 countries and territories through select department
and specialty stores, 142 Company-owned and operated retail stores,
and select online stores, including Company-owned websites. Deckers
Brands has a 40-year history of building niche footwear brands into
lifestyle market leaders attracting millions of loyal consumers
globally. For more information, please visit www.deckers.com
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version on businesswire.com: http://www.businesswire.com/news/home/20160627006454/en/
Deckers BrandsLindsey DiCola,
212-247-8552lindsey.dicola@deckers.comorMatthew Magnin,
212-247-8552matthew.magnin@deckers.com
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