AIRPORT CITY, Israel,
May 30, 2016 /PRNewswire/
-- SodaStream International Ltd. (Nasdaq: SODA), the leading
global manufacturer and distributor of Sparkling Water Makers, has
announced the release of its new home beer system, the Beer Bar.
The brand is an exciting concept of making quality home-crafted
beer using sparkling water and a unique beer concentrate brewed to
perfection.
The Beer Bar is unveiled with a light beer called Blondie that
has a smooth authentic taste, and a hop filled aroma. The Beer Bar
enables consumers to concoct crafted beer in seconds by adding
Blondie concentrate to Sparkling Water. Blondie contains 4.5%
alcohol by volume, the average level found in most global beer
brands. A one liter Blondie bottle yields approximately three
liters of beer.
"We are excited to launch a brand dedicated to serving the
global growing trend of home crafted beer," says Daniel Birnbaum, Chief Executive Officer of
SodaStream. "Our core carbonation technology and distribution
infrastructure provide a great platform for us to extend our
business into this emerging category, and we choose to do so with a
dedicated beer brand."
SodaStream chose to first launch the Beer Bar in some of
Europe's beer capitals. The
product is available in SodaStream Germany's online store
www.sodastream.de and at leading retailers in Switzerland. Other markets are expected to
launch the Beer Bar in late 2016 and 2017.
About SodaStream
SodaStream is the world's leading
manufacturer and distributor of Sparkling Water Makers, which
enable consumers to easily transform ordinary tap water into
sparkling water and flavored sparkling water in seconds. By making
ordinary water more exciting and fun to drink, SodaStream helps
consumers drink more water. Sparkling Water Makers offer a highly
differentiated and innovative solution to consumers of bottled and
canned carbonated soft drinks. The products promote health and
wellness, are environmentally friendly, cost effective, and are
customizable and fun to use. Products are available at more than
70,000 retail stores across 45 countries, including approximately
13,000 retail stores in the United
States. To learn more about how SodaStream makes water
exciting and follow SodaStream on Facebook, Twitter, Pinterest,
Instagram and YouTube, visit http://sodastream.com.
Media Contact: Maayan
Nave, Global Chief Communications, +972-3-9762-418 /
maayann@sodastream.com
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SOURCE SodaStream International Ltd.