Leveraging Yashi’s Proprietary
Location-Focused Technology, Digital Mirror Offers Advertisers
First Time Simultaneous Delivery of Television and Digital Pre-Roll
Video Ads
Launch is Initially Exclusive to Nexstar’s
103 Television Stations Reaching 18.0% of all U.S. TV Households
with Plans for Broader Commercial Deployment
Nexstar Broadcasting Group, Inc. (Nasdaq: NXST) and Yashi, Inc.,
a leading location-focused video advertising company and
wholly-owned subsidiary of Nexstar, announced today the launch of
Digital Mirror, the industry’s first integrated linear
television and digital programmatic video advertising technology.
Powered by Yashi’s location-focused technology, Digital
Mirror extends the reach, superior engagement and proven
consumer influence of broadcast television advertising through the
simultaneous delivery of highly targeted digital pre-roll video
advertising online and via mobile devices.
The initial launch of Digital Mirror will be exclusive to
Nexstar’s portfolio of 103 television stations with the opportunity
to scale the technology for use by other station operators over the
near to mid-term. The innovative advertising product is currently
available in three Nexstar markets and the Company plans to
complete the product roll out across its entire platform by the end
of this year. The launch of Digital Mirror reflects
Nexstar’s commitment to delivering breakthrough innovation, content
and services to local communities and an expanding range of
effective marketing solutions to customers and partners.
“Nexstar’s commitment to localism and industry-leading
innovation remain key components of our operating and expansion
strategies and have served as the foundation of our long-term
growth and success,” stated Perry Sook, President and Chief
Executive Officer of Nexstar. “Traditional TV remains the dominant
reach medium with the greatest share of video viewership and
superior engagement and influence on consumers’ purchasing and
voting decisions. As our business continues to evolve with the
changing new media landscape, we are focused on developing new
technologies, products and services that complement our broadcast
and digital media platforms.
“Digital Mirror, Nexstar’s first product collaboration
with Yashi, is a powerful multi-platform marketing solution that
synchronizes advertiser’s on-air television and digital video spots
in real-time. This proprietary technology suite, exclusive to
Nexstar, maximizes the targeting and engagement capabilities of our
local and national advertising clients while delivering high ROI on
their television and digital media investments.”
Scott Hoffman, President of Yashi, added, “Nexstar and Yashi
continuously adapt and innovate to meet the changing needs of
consumers and advertisers. Advertisers are seeking technology
solutions that allow them to seamlessly integrate their television
and digital media campaigns to ensure optimal performance and
enhanced distribution. By deploying Yashi’s location-focused
technology, Digital Mirror makes it simple for local and
national television marketers and brand managers to achieve
coordinated delivery of their broadcast television and digital ad
campaigns in real time with clear and measurable results.
Digital Mirror is a breakthrough technology that delivers
the results-oriented multiplatform marketing solutions our clients
need to reach their customers and have an impact on their
purchasing decisions.”
How Digital Mirror Works
The Digital Mirror advertising product is currently
available through any Nexstar owned or affiliated station. At the
time a client’s broadcast advertising spot begins to air on live
television, Digital Mirror sends a signal to Yashi’s Demand
Side Platform (DSP), immediately triggering it to deliver client’s
digital pre-roll video advertisements to the desktops and laptops,
tablets and other mobile devices of people within the station’s
particular designated market area (DMA). In addition, following the
simultaneous delivery of the television / digital ad campaign,
Digital Mirror will continue distributing the ads on digital
platforms for approximately three minutes to reach the largest
possible audience and reinforce client's messages. Digital
Mirror proactively allows the marketer to know when and where
their multi-screen efforts will occur. In addition, the technology
also delivers analytics of advertisers’ digital campaign
performance, providing metrics with 100% transparency.
About Nexstar Broadcasting Group, Inc.
Nexstar Broadcasting Group is a leading diversified media
company that leverages localism to bring new services and value to
consumers and advertisers through its traditional media, digital
and mobile media platforms. Nexstar owns, operates, programs or
provides sales and other services to 103 television stations and 54
low power and digital multicast signals reaching 62 markets or
approximately 18.0% of all U.S. television households. Nexstar’s
portfolio includes primary affiliates of NBC, CBS, ABC, FOX,
MyNetworkTV and The CW and multicast affiliates of Telemundo,
Bounce TV, Me-TV, LATV, Estrella, This TV, Weather Nation Utah,
Movies! and News/Weather. Nexstar’s community portal websites offer
additional hyper-local content and verticals for consumers and
advertisers, allowing audiences to choose where, when and how they
access content while creating new revenue opportunities.
Pro-forma for the completion of all announced transactions
Nexstar will own, operate, program or provide sales and other
services to 171 television stations and their related low power and
digital multicast signals reaching 100 markets or approximately 39%
of all U.S. television households. For more information please
visit www.nexstar.tv.
Forward-Looking Statements
This communication includes forward-looking statements. We have
based these forward-looking statements on our current expectations
and projections about future events. Forward-looking statements
include information preceded by, followed by, or that includes the
words "guidance," "believes," "expects," "anticipates," "could," or
similar expressions. For these statements, Nexstar claims the
protection of the safe harbor for forward-looking statements
contained in the Private Securities Litigation Reform Act of 1995.
The forward-looking statements contained in this communication,
concerning, among other things, the ultimate outcome and benefits
of any possible transaction between Nexstar and Media General and
timing thereof, and future financial performance, including changes
in net revenue, cash flow and operating expenses, involve risks and
uncertainties, and are subject to change based on various important
factors, including the timing to consummate the proposed
transaction; the risk that a condition to closing of the proposed
transaction may not be satisfied and the transaction may not close;
the risk that a regulatory approval that may be required for the
proposed transaction is delayed, is not obtained or is obtained
subject to conditions that are not anticipated, the impact of
changes in national and regional economies, the ability to service
and refinance our outstanding debt, successful integration of Media
General (including achievement of synergies and cost reductions),
pricing fluctuations in local and national advertising, future
regulatory actions and conditions in the television stations'
operating areas, competition from others in the broadcast
television markets, volatility in programming costs, the effects of
governmental regulation of broadcasting, industry consolidation,
technological developments and major world news events. Unless
required by law, Nexstar undertakes no obligation to update or
revise any forward-looking statements, whether as a result of new
information, future events or otherwise. In light of these risks,
uncertainties and assumptions, the forward-looking events discussed
in this communication might not occur. You should not place undue
reliance on these forward-looking statements, which speak only as
of the date of this release. For more details on factors that could
affect these expectations, please see Media General’s and Nexstar’s
filings with the Securities and Exchange Commission.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160421006542/en/
Nexstar Broadcasting Group, Inc.Tom O’Brien,
972-373-8800Executive Vice President, Digital Media and Chief
Revenue OfficerorYashi, Inc.Lauren Masterson,
800-979-1262press@yashi.comorJCIRJoseph Jaffoni, Jennifer
Neuman212-835-8500nxst@jcir.com
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