NEW YORK, Feb. 9, 2016 /PRNewswire/ -- Today,
contextual content recommendation company Selerity is pleased to
announce that finance and business professionals are now able to
access breaking news and commentary from Twitter (NYSE: TWTR) via
the Selerity Context Application within the Symphony workflow
platform. Selerity's integration of Twitter data enables financial
services firms to benefit from a real-time social intelligence
solution.
In addition to personalizing Twitter content based on an
individual's interests and messaging workflow in real-time,
Selerity provides a fully compliant solution for financial services
firms and other regulated enterprises by offering read-only, public
information from sources on Twitter verified by Selerity.
Selerity's dynamic, context-based recommendation platform,
Selerity Context, incorporates powerful relevance, credibility,
engagement, and personalization algorithms to now surface
high-quality, market-moving Twitter content in real-time.
Specific features offered by Selerity Context include:
- Real-time, relevant tweets related to companies, currencies,
commodities, and topics using semantic search and real-time push
notifications
- Semantic-based content analytics to filter out low relevance
content
- Twitter handle look-up to view relevant Tweets by specific
sources
- Complete access to the real-time stream of public Twitter data
to identify highly influential Twitter accounts
- Compliance checks on all Twitter handles, including proprietary
classification of source type (e.g., journalist, media, politician,
company, etc.)
- Read-only access to public-only Twitter content
In September 2015, Selerity
Context integrated with Symphony and is now available as an
application within Symphony's secure communication and workflow
platform. Symphony users can now access Selerity's social
feed in a manner that is secure, verified, and intelligently
filtered for relevance. Selerity's integration of Twitter data
empowers business and finance professionals using the Selerity
Context Application within Symphony to make informed business
decisions based on contextualized, up-to-the-second information
from the world's leading social platform.
Ryan Terpstra, Founder and CEO
of Selerity, comments:
"As journalists, politicians,
governments, and companies increasingly disseminate time-sensitive,
market-moving information such as earnings, merger and acquisition
(M&A) announcements, policy decisions, and commentary via
Twitter, having access to relevant, real-time Twitter content is
crucial for knowledge professionals needing to make swift and
informed business decisions.
The challenge is that until today,
there hasn't been an enterprise-wide solution for capturing Twitter
in a way that is contextually relevant, compliant, personalized,
and integrated into a user's enterprise messaging workflow.
Selerity Context is pleased to
work with Twitter and Symphony to provide enterprises with a
solution that enables their teams to leverage social content for
better, faster, more informed decision making in the moment."
Universally recognized as a medium for breaking business and
political news in real-time, as well as broadcasting events from
around the globe as they occur, Twitter is acknowledged as the
world's first aggregated source of real-time information from
traditional mainstream media, local media, politicians, thought
leaders, and citizen journalists alike.
"Access to Twitter content is
becoming increasingly important to the financial services
community," said Chris Moody, VP
of Data Strategy at Twitter. "This agreement with Selerity
helps make critical Tweets available to investment and trading
professionals in a way that's integrated directly into their
existing workflow."
Today's announcement furthers Selerity's commitment to
empowering business and finance professionals with context-based
recommendations of information shared on Twitter by journalists,
media organizations, governments, politicians, analysts, and
corporations.
"Today's modern workforce is more social, mobile and connected
than ever before, and professionals rely on secure access to
critical information when and where they need it," said
David Gurle, Founder and CEO of
Symphony. "The Selerity Context integration with Twitter
delivers user-generated content that is real-time, relevant and
read-only via Symphony's secure and compliant workflow platform,
which contributes to our team collaboration solution."
About Selerity
Selerity is the first contextual
content recommendation company for enterprise applications. The
company's proprietary platform delivers high-quality, personalized
content that is engaging and actionable optimized for business
professionals in specific verticals such as finance. Using
Selerity, enterprise messaging platforms, publishers, research
& banking portals, and e-brokers can rapidly incorporate
high-quality 3rd party and proprietary content personalized to
their users' workflow and interests. The result is higher
engagement, traffic, and customer satisfaction. For more
information, visit http://www.selerityinc.com/
For media inquiries, please contact:
press@selerityinc.com
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SOURCE Selerity, Inc.; Twitter