CANTON, Mass., Dec. 9, 2015 /PRNewswire/ -- Dunkin' Donuts
is skating in as the first official corporate sponsor of the new
National Women's Hockey League (NWHL). As part of a new multi-year
agreement announced today, Dunkin' Donuts is now the official
coffee and quick service restaurant of the NWHL.
Through Dunkin' Donuts' partnership, the brand will coordinate
youth hockey clinics with team representatives in each market
throughout the league's inaugural season. Along with league
sponsorship, Dunkin' Donuts has also entered into a personal
services agreement with NWHL team Buffalo Beauts' star and US
Women's Team Captain, Meghan Duggan.
Duggan has been a member of the US Women's National Team since 2006
winning five IIHF Women's World Championships and two
Olympic Silver medals. Additional highlights of the partnership
include the Dunkin' Donuts logo featured on all team jerseys,
signage on league goal posts and behind each bench, and advertising
on www.nwhl.co and each team website.
"The popularity of women's hockey is rapidly growing and our
sponsorship of the National Women's Hockey League is a perfect way
for Dunkin' Donuts to support this exciting new league," said
Tom Manchester, Vice President,
Field Marketing, Dunkin' Brands. "Additionally, the founding four
franchises are located in key Dunkin' Donuts markets in the
Northeast, and we believe our guests will be excited to learn more
about the NWHL and help them make this inaugural season a wonderful
success."
The National Women's Hockey League launched on October 11, 2015 with four founding franchises in
Boston, Buffalo, Connecticut and New
York. The 88 NWHL athletes, including 10 Olympians, have
committed to an 18 game schedule, with multiple practices per week,
an All-Star weekend (January 23-24,
2016 in Buffalo) and playoffs. The inaugural season will
conclude in March 2016 when the first
NWHL champion team raises the Isobel Cup, the championship trophy
named after Lord Stanley's daughter.
"Dunkin' Donuts is recognized across the country as the brand
that keeps people running, or in our case skating. We are thrilled
to have them as an important part of promoting the National Women's
Hockey League, its teams and some of the best female athletes in
the world," says Dani Rylan, Commissioner of the NWHL. "The
image of players, coaches and fans walking into an ice-rink with a
cup of Dunkin' Donuts coffee in-hand has been a part of the hockey
culture for generations. Through this partnership, the Dunkin'
brand won't just grow the game, but will inspire the nearly 70,000
women who play the sport across the
United States."
Dunkin' Donuts has a long and proud history of partnerships
within the sporting industry, including the Boston Bruins,
Pittsburgh Penguins, Nashville Predators, New York Rangers,
Washington Capitals, Chicago Blackhawks, Philadelphia Flyers, Tampa
Bay Lightning, Boston Red Sox, New York Yankees, New York Mets, New
York Giants, New York Jets, New England Patriots, and Philadelphia
Eagles.
To learn more about Dunkin' Donuts,
visit www.DunkinDonuts.com or follow us on Facebook
(www.facebook.com/DunkinDonuts), Instagram
(www.instagram.com/DunkinDonuts) and Twitter
(www.twitter.com/DunkinDonuts).
To learn more about the National Women's Hockey League visit
www.nwhl.co or follow on Facebook (www.facebook.com/NWHL), Twitter
(www.twitter.com/NWHL) or Instagram
(www.instagram.com/nwhl.co).
Meghan can be followed on her Facebook Fan Page
(www.facebook.com/Meghan-Duggan), Twitter
(www.twitter.com/MDuggan10) or Instagram
(www.instagram.com/MDuggan10).
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day,
everyday stop for coffee and baked goods. Dunkin' Donuts is a
market leader in the hot regular/decaf/flavored coffee, iced
coffee, donut, bagel and muffin categories. Dunkin' Donuts has
earned the No. 1 ranking for customer loyalty in the coffee
category by Brand Keys for eight
years running. The company has more than 11,500 restaurants in 40
countries worldwide. Based in Canton,
Mass., Dunkin' Donuts is part of the Dunkin' Brands Group,
Inc. (Nasdaq: DNKN) family of companies. For more information,
visit www.DunkinDonuts.com.
About National Women's Hockey League
The National Women's Hockey League (NWHL) is the first
professional women's hockey league in North America to pay its players for their
on-ice play. The inaugural season began on October 11, 2015 with four teams (Boston Pride,
Buffalo Beauts, Connecticut Whale and New York Riveters) and
playoffs will conclude in March 2016
when the first NWHL championship team raises the Isobel Cup.
Contact:
Lindsay
Cronin
Dunkin' Brands
781-737-5200
Lindsay.Cronin@dunkinbrands.com
Jake Duhaime
National Women's Hockey League
617-285-8087
jduhaime@nwhl.co
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Logo - http://photos.prnewswire.com/prnh/20110224/NY53806LOGO
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