Viggle Subsidiary DraftDay Gaming Group Grows Customer Base Through Acquisition of SportsTradex Customers
November 18 2015 - 8:00AM
Business Wire
Acquisition Substantially Increases Number of
Potential Players of DraftDay Games
DraftDay Gaming Group, Inc. (DraftDay), a subsidiary of Viggle
Inc. (Nasdaq:VGGL) and the market-leading business-to-business
(B2B) daily fantasy sports (DFS) platform provider, signed an
agreement with Sports Tradex, LLC (SportsTradex) to acquire
SportsTradex’s database of customers for the DraftDay platform. As
part of the agreement, SportsTradex’s customers are being
transferred to the DraftDay platform. Other terms of the agreement
were not disclosed.
Founded in 2012, SportTradex built a strong and dedicated
community of players focused on DFS, including popular “pick‘em”
games and tiered draft formats. SportsTradex established its own
brand as a leader in unique DFS games that became a player
favorite.
Nic Sulsky, president of DraftDay, said, “We are committed to
providing the same great games and superior customer service that
SportsTradex users are accustomed to, while ensuring the
SportsTradex vision of DFS game styles continues to prosper. We
believe the SportsTradex customer base will spark quicker growth in
DraftDay’s pick‘em slate, which represents a key product in our
alternate tournament catalog, and which DraftDay’s growing list of
B2B partners will be able to offer to their customers.”
Jointly created by Viggle and Sportech, Inc., a subsidiary of
Sportech PLC, DraftDay is a market-leading, (B2B) daily fantasy
sports platform well-positioned to become a dominant player in the
explosive daily fantasy sports industry, by building partnerships
within the regulated gaming, horseracing and media industries. By
establishing the preeminent B2B daily fantasy sports partnership
network, with six major partners currently signed and in various
stages of production and integration, DraftDay is creating
innovative digital content for organizations to increase their
product range for customers, and to protect their valuable
databases.
Ben Lipson, CEO of SportsTradex, said, “We chose DraftDay
because both companies share a vision for DFS products that are
differentiated from those offered by other DFS operators. Most
importantly, DraftDay’s strong commitment to player safety and the
security of its DFS platform made it the logical choice for us. As
the DFS industry continues to grow and evolve, DraftDay’s unique
B2B model, featuring the safekeeping of partner databases and
unmatched consumer protection measures, will be, we believe, one of
the best ways to capitalize on the excitement around DFS. DraftDay
has demonstrated technology leadership in daily fantasy sports and
I am confident SportsTradex players will love DraftDay.”
Julie Gerola, SVP, Marketing & Rewards at Viggle, said, “We
are confident that SportsTradex’s loyal base of players will be
impressed with the selection of games that DraftDay has to offer.
Acquiring SportsTradex’s customer base represents a substantial
boost in the potential number of DraftDay players and a significant
milestone in the growth of this premier gaming platform.”
Forward-Looking Statements
This press release may contain forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended, and as defined in the U.S. Private Securities Litigation
Reform Act of 1995. These forward-looking statements involve
inherent risks and uncertainties that could cause actual results to
differ materially from those projected or anticipated. All
information provided in this press release is as of the date of
this release. Except as required by law, Viggle Inc. undertakes no
obligation to update or revise publicly any forward-looking
statements, whether as a result of new information, future events
or otherwise, after the date on which the statements are made or to
reflect the occurrence of unanticipated events.
About Viggle
Viggle is an entertainment marketing and rewards platform and
fantasy sports provider whose app rewards its members for watching
TV shows, discovering new music and playing interactive games. The
Viggle Platform had an average monthly total reach of 18.6 million
for the three months ended September 30, 2015, including nearly 10
million Viggle registered users. Since its launch, Viggle members
have redeemed nearly $29 million in rewards for watching their
favorite TV programs and listening to music. Members can use
Viggle’s store, accessible through the Viggle app or on Viggle.com,
to redeem their Viggle Points for TV show, movie and music
downloads. In addition, Viggle operates Wetpaint, which offers
entertainment and celebrity news online; NextGuide, maker of
technology that helps consumers search for, find, and set reminders
for TV shows and movies; and Choose Digital, a digital marketplace
platform that allows companies to incorporate digital content into
existing rewards and loyalty programs in support of marketing and
sales initiatives. Viggle is also the largest shareholder of
DraftDay Gaming Group, the third-largest operator in the daily
fantasy sports industry, which offers Viggle members an exciting
and ever-growing selection of real-time fantasy sports games with
monetary rewards. For more information, visit www.viggle.com or
follow us on Twitter @Viggle.
About DraftDay Gaming Group, Inc.
DraftDay Gaming Group, Inc. is the first business-to-business
daily fantasy sports-focused sports platform provider. Born out of
a partnership between Viggle Inc. (NASDAQ: VGGL) and Sportech,
Inc., a subsidiary of Sportech PLC (LON:SPO), DraftDay provides
turnkey white-label daily fantasy solutions to organizations
looking for ways to monetize their existing users while protecting
their valuable databases. DraftDay has paid out over $30
million in prizes with player retention and brand loyalty
second to none in the industry. For more information, please
visit www.draftdaygaming.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20151118005454/en/
Investors:ViggleTom McLean, 212-231-0092General CounselorIRTH
CommunicationsRobert Haag, 1-866-976-4784Managing
PartnerVGGL@irthcommunications.comorMedia Relations:Dian Griesel
InternationalLaura Radocaj, 212-825-3210lradocaj@dgicomm.com