NEW YORK, Nov. 18, 2015 /PRNewswire/ -- DraftDay Gaming
Group, Inc., ("DraftDay"), the market-leading business-to-business
daily fantasy sports (DFS) platform provider, today announces an
agreement with Sports Tradex, LLC ("SportsTradex") to acquire
SportsTradex's database of customers for the DraftDay platform.
SportsTradex, founded in 2012, built a strong and dedicated
community of players focused on an alternate style of DFS,
including popular "pick'em" games and tiered draft formats.
SportsTradex established its own brand as a leader in unique
DFS games that became a favorite of its active, loyal players.
"SportsTradex was my absolute favorite place to play," said DFS
player Greg Sloan. "They delivered a
great experience and superior customer service. I look forward to
continuing that tradition on DraftDay."
"SportsTradex was one of the only other operators with pick'em
games; a game style ideal for new DFS players and those current
players looking for new tournament experiences," said DraftDay
President Nic Sulsky. "We are
committed to providing the same great games and superior customer
service the SportsTradex users are accustomed to, while ensuring
the SportsTradex vision of alternate DFS game styles continues to
prosper. We are excited to partner with the SportsTradex team to
spark even quicker growth in DraftDay's pick'em slate, which
represents a key product in our alternate tournament catalog, and
which DraftDay's growing list of B2B partners will be able to offer
to their customers."
Jointly created by Viggle and Sportech, Inc., a subsidiary of
Sportech PLC, DraftDay is a market-leading, business-to-business
(B2B) daily fantasy sports platform well-positioned to become a
dominant player in the explosive daily fantasy sports industry, by
building partnerships within the regulated gaming, horseracing and
media industries. By establishing the preeminent B2B daily
fantasy sports partnership network, with six major partners
currently signed and in various stages of production and
integration, DraftDay is creating innovative digital content for
organizations to increase their product range for customers, and to
protect their valuable databases.
"We chose DraftDay because both companies share a vision for
daily fantasy sports products that are differentiated from those
offered by other DFS operators. But most importantly,
DraftDay's strong commitment to player safety and the security of
its DFS platform made it the logical choice for us," said
Ben Lipson, CEO of SportsTradex.
"As the DFS industry continues to grow and evolve, DraftDay's
unique B2B model, featuring the safekeeping of partner databases
and unmatched consumer protection measures, will be one of the best
ways to capitalize on the excitement around DFS. DraftDay has
demonstrated technology leadership in daily fantasy sports, and I
have every confidence that SportsTradex players will love
DraftDay."
About DraftDay Gaming Group, Inc.
DraftDay Gaming Group, Inc. is the first business-to-business
daily fantasy sports-focused sports platform provider. Born out of
a partnership between Viggle Inc. (NASDAQ: VGGL) and Sportech,
Inc., a subsidiary of Sportech PLC (LSE: SPO), DraftDay provides
turnkey white-label daily fantasy solutions to organizations
looking for ways to monetize their existing users while protecting
their valuable databases. DraftDay has paid out over $30
million in prizes with player retention and brand loyalty
second to none in the industry. For more information, please
visit www.draftdaygaming.com.
Contact:
Nic Sulsky,
President
Draft Day Gaming Group
nic@draftday.com
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SOURCE DraftDay Gaming Group, Inc.