SAP Plans New Business Analytics Product--Update
October 05 2015 - 3:31PM
Dow Jones News
By Shira Ovide
Business-software firm SAP SE plans to announce a new
business-analysis product in coming weeks, ramping up competition
in a competitive field for technology intended to glean insights
from corporate data.
SAP's new offering, known internally as Project Orca, is pitched
as providing the technology businesses need to harness data for
decisions about their operations, from behind-the-scenes number
crunching to Web-friendly data graphs for corporate workers, said
Steve Lucas, SAP's president of platform solutions.
SAP, which analysts say has the largest share of the market for
business-analysis software, arrives as Amazon.com Inc.'s Amazon Web
Services unit is preparing its first foray into the same
market.
SAP's entry into the $143 billion market for business data
analysis may complicate its relationship with Amazon. The two
companies now collaborate on AWS technology that lets companies run
SAP software, commonly used for essential corporate chores like
tracking inventory and maintaining financial records, on Amazon's
cloud-computing network instead of on their own internal
facilities.
"We partner with Amazon in some areas and compete in others,"
Mr. Lucas said. A spokeswoman for AWS didn't immediately respond to
a request for comment.
SAP said its new software differed from rival offerings in
giving companies the ability to spot trends gleaned from every
digital nook, such as tying an increase in warranty claims in one
part of the country to a local uptick in air pollution.
"That to me is more than visualization of data," Mr. Lucas
said.
Write to Shira Ovide at shira.ovide@wsj.com
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(END) Dow Jones Newswires
October 05, 2015 15:16 ET (19:16 GMT)
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