CORRECTING and REPLACING Umpqua Bank Launches ‘Made to Grow’ Initiative to Kickstart Conversation About Money
September 21 2015 - 6:41PM
Business Wire
Multi-media campaign includes original short
film, podcast series and art installation
Fifth paragraph, second and third sentences should read: Umpqua
tapped director Kibwe Tavares and musician Jónsi of Sigur Rós to
create a thought-provoking visual journey of growth, adversity and
transformation. Created with CAA, the film premieres online today
at www.madetogrow.com, and in theaters across the West Coast.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20150921005448/en/
Umpqua’s first podcast, “Open Account
with Suchin Pak,” features candid conversations with guests like
“Saturday Night Live” writer Paula Pell, NBA center Myers Leonard,
and others who talk openly about struggles they overcame and
decisions they made in order to grow personally and financially.
(Photo: Business Wire)
The corrected release reads:
UMPQUA BANK LAUNCHES ‘MADE TO GROW’
INITIATIVE TO KICKSTART CONVERSATION ABOUT MONEY
Multi-media campaign includes original short
film, podcast series and art installation
Umpqua Bank, a subsidiary of Umpqua Holdings Corporation (UMPQ),
is unveiling an initiative to counter the increasing impact
financial stress has on Americans’ health. The campaign, which
includes an original short film, interactive exhibit and podcast
series, is designed to inspire conversations about personal
financial growth.
According to the American Psychological Association, 64 percent
of Americans experience significant stress around money. For
millennials, that number increases to 75 percent, and it continues
to rise for parents, with 77 percent listing money as a major
source of stress. Furthermore, stress-related symptoms are the most
common reason people go to the doctor.
“The single biggest cause of stress in the U.S. is money and as
a community bank, we believe we have an obligation to invest in the
health of the communities we serve,” said Ray Davis, president and
CEO of Umpqua Bank. “Online and in our stores, our goal is to
create environments that encourage people to talk about and manage
their finances. We’ve created Made to Grow to inspire and encourage
conversations about money, while demystifying the reasons people
are often afraid to start them.”
Umpqua’s Made to Grow Initiative
Using a mix of original creative content across digital and
physical channels, Umpqua’s Made to Grow initiative is designed to
capture people’s imaginations through a compelling mix of film,
podcast and interactive exhibition, including:
Original Short Film: The Seed + The
MoonThe centerpiece of the campaign is an original short film,
“The Seed + The Moon,” which explores the power of human potential
and growth, and inspires viewers to imagine their own potential.
Umpqua tapped director Kibwe Tavares and musician Jónsi of Sigur
Rós to create a thought-provoking visual journey of growth,
adversity and transformation. Created with CAA, the film premieres
online today at www.madetogrow.com, and in theaters across the West
Coast.
Podcast Series: Open Account with SuChin
PakComplementing the film is Umpqua’s first podcast, “Open
Account with Suchin Pak,” which deepens the exploration of money,
growth and opportunity. Known for her work as a news correspondent
on MTV, Pak hosts candid conversations with guests like “Saturday
Night Live” writer Paula Pell, NBA center Myers Leonard, and others
who talk openly about struggles they overcame and decisions they
made in order to grow personally and financially. Madetogrow.com
and social media channels will continue the conversation with
interactive content into next year.
Exhibit:GrowthHoused in a 40 foot
geodesic dome, Umpqua’s Exhibit:Growth is an interactive,
multi-media exhibition that invites visitors to choreograph their
own experience, using individual movements to create a stunning
visual expression of their personal hopes and dreams – and the
universal pursuit of human potential and growth. Exhibit:Growth
will be located in Seattle’s Westlake Park,open to visitors
September 25 to October 4 from 11 a.m. to 9 p.m. daily.
About Umpqua Bank
Umpqua Bank, headquartered in Roseburg, Ore., is a subsidiary of
Umpqua Holdings Corporation, and has locations across Idaho,
Washington, Oregon, California and Northern Nevada. Umpqua Bank has
been recognized for its innovative customer experience and banking
strategy by national publications including The Wall Street
Journal, The New York Times, BusinessWeek, Fast Company and CNBC.
The company has been recognized for the past eight years in a row
on FORTUNE magazine's list of the country's "100 Best Companies to
Work For," and was recently named by The Portland Business Journal
the Most Admired Financial Services Company in Oregon for the tenth
consecutive year. In addition to its retail banking presence,
Umpqua Bank owns Financial Pacific Leasing, Inc., a nationally
recognized commercial finance company that provides equipment
leases to small businesses.
Umpqua Holdings also owns a retail brokerage subsidiary, Umpqua
Investments, Inc., which offers services through Umpqua Bank stores
and in dedicated offices throughout Oregon. Umpqua's Wealth
Management Division serves high net worth individuals and
nonprofits by providing customized financial solutions and
offerings. Umpqua Holdings Corporation is headquartered in
Portland, Ore. For more information,
visit http://www.umpquabank.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20150921005448/en/
Umpqua BankSarah Robinson,
503-219-6124SarahARobinson@UmpquaBank.com
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