Bloomberg adds enhanced custom alerts and tools to its
Twitter offering
NEW YORK, Sept. 16, 2015 /PRNewswire/ -- Today Bloomberg
announced it has signed a long-term data agreement with Twitter
that will further enhance financially relevant information found on
the social media platform for users of the Bloomberg Professional
service.
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"Our customers have told us that Twitter helps them uncover
early trends, breaking news, and sentiment shifts, which may be
indicative of changing market conditions," said Ben Macdonald, Global Head of Product at
Bloomberg. "By incorporating real-time information from Twitter
into our customers' workflow, Bloomberg makes this data accessible
and discoverable so that our clients can react quickly to important
news and trends."
"Twitter, for us, is an irreplaceable tool given the market
impact it has along with the valuable information it can convey,"
said Dave Greenberger, a trader with
Quad Capital. "It is a treasure trove of nuggets to be found if one
knows where to search. Bloomberg significantly helps streamline
this process and offers a springboard into the rich content that
Twitter offers."
"For more than 30 years, Bloomberg has been an undisputed leader
in real-time information delivery," said Chris Moody, vice president of Twitter data.
"Our agreement with Bloomberg highlights the growing importance of
Twitter in driving investment and trading decisions. Increased
access to this information through the Bloomberg Professional
service will continue to accelerate as the adoption of Twitter data
through the financial services community grows in importance."
Bloomberg's social media offering has continued to grow since
the company became the first financial information platform to
integrate tweets in April 2013, the
same week the U.S. Securities and Exchange Commission announced
that companies could use social media posts to disclose material
information.
The Bloomberg Professional service incorporates
financially-relevant news from Twitter for analysis, charting and
sharing via Bloomberg Instant Message and Bloomberg Links for desktop and mobile devices
through the following features:
- A live feed of tweets relevant to financial professionals via
{TWTR<GO>} and all news searches via {NI<GO>} and
{CN<GO>};
- Real-time alerts on the day's most important tweets curated by
Bloomberg's editorial staff via {NI TWEET<GO>};
- Social velocity monitoring to alert customers on spikes in
Twitter activity about a company via {BSVM<GO>}, with more
tools coming for commodities, foreign exchange, topics and
regions;
- Sentiment analytics for tweets about a company; and,
- Curation and translation of non-English tweets.
Bloomberg's social media tools are proprietary and are fully
integrated with investment professionals' workflow. More
information and analytics about Twitter content on the Bloomberg
Professional service is available at {TWEET<GO>},
{TWTR<GO>}, {SDM<GO>}, {BSV<GO>} and
{BSVM<GO>}. To request a demonstration please visit:
http://www.bloomberg.com/professional/request-demo
About Bloomberg
Bloomberg, the global business and
financial information and news leader, gives influential decision
makers a critical edge by connecting them to a dynamic network of
information, people and ideas. The company's strength – delivering
data, news and analytics through innovative technology, quickly and
accurately – is at the core of the Bloomberg Professional service,
which provides real time financial information to more than 325,000
subscribers globally. For more information, visit
www.bloomberg.com.
The Bloomberg Professional service is owned and distributed by
Bloomberg Finance L.P. and its affiliates.
About Twitter, Inc.
Twitter (NYSE: TWTR) is a global
platform for public self-expression and conversation in real time.
By developing a fundamentally new way for people to consume,
create, distribute and discover content, Twitter enables any voice
to echo around the world instantly and unfiltered. The
service can be accessed at Twitter.com, on a variety of mobile
devices, and via SMS. Available in more than 35 languages, Twitter
has 316 million monthly active users. For more information, visit
about.twitter.com or follow @twitter.