NEW YORK, July 1, 2015 /PRNewswire/ -- Time Out, the
global multimedia recommendation platform, has partnered with
Booking.com to launch a fully integrated native advertising
campaign. The six-week partnership encourages travelers to act on
their wanderlust and make spontaneous bookings through the newly
launched Booking.com mobile app.
The multi-platform, multi-city campaign has dedicated hashtag
#WingIt and is designed to give users the tools for on-demand
travel and discovery of the best city experiences.
The campaign spans digital, social, mobile and print and will
feature more than 20 TimeOut.com cities across the US and UK
including New York, Los Angeles, Chicago, London and Manchester. Dedicated digital hubs will house
a variety of inspirational content, including travel tips,
competitions and destination reviews.
The campaign also spotlights US and UK bloggers and
Instagrammers, such as designer/photographer Nathan Michael, Kelly
Rizzo of Eat Travel Rock and Sheryl
Luke of Walk in Wonderland, who will travel at a moment's
notice using the Booking.com app and will refer Time Out to
navigate their destination cities.
Time Out readers also can take part in a competition called
Guess the Destination, where a series of clues about an
undisclosed Time Out city will need to be answered in order to win
a trip. With the theme of spontaneity, winners must be willing to
travel the following week, with complimentary arrangements made
through Booking.com.
The print execution includes a multi-page Booking.com cover wrap
in the New York and London magazines, followed by branded
editorial features focusing on travel and accommodation bookings
made easy.
"As a great source for inspiration and recommendations, Time Out
was our first choice for this campaign," said Pepijn Rijvers, CMO,
Booking.com. "With our newly launched mobile app, Booking.com meets
the needs of impulse-driven travelers, enables mobile-first travel
bookings and supports a thrill-seeking audience. We know Time
Outers seek new experiences in their own cities as well as new
destinations and constantly share news and suggestions with their
peers. Time Out's adventure-seeking audience is fully aligned with
Booking.com's target demographic and the sheer breadth of
compelling, quality content is perfectly positioned to help drive
spontaneous trips and bookings through the Booking Now app."
"The Summer of Spontaneity campaign with Booking.com represents
a fully integrated print, digital and native campaign, and features
a stellar line up of bloggers from across North America," said Chris Lauder, Senior Director of Creative
Solutions at Time Out North America. This is a great example
of what Time Out is focused on for 2015 and demonstrates the
creativity and engagement that our hard to reach audience demands.
We're delighted that being part of a global multimedia business
means we can work with our colleagues in London to execute a multi-territory
partnership on this scale."
With a main focus on Time Out New York and Time Out
London, the campaign highlights Time Out's recent global
expansion, now with 31 US properties including Boston, San
Francisco, Washington D.C.
and Austin, as well as UK cities
such as Glasgow, Edinburgh and Manchester.
The six-figure campaign follows Time Out New York's move
to a free weekly publication in April
2015.
Users will be able to track all updates, online competitions and
social posts from the campaign in one dedicated hub:
www.timeout.com/bookingyeah.
The Booking.com campaign will be live on Time Out websites in
the US (New York, Los Angeles, Chicago, San
Francisco, Boston,
Washington, Dallas, Seattle, Miami, Atlanta, Orlando, Houston, Denver, Portland and Phoenix) and the UK (London, Edinburgh, Glasgow, Leeds, Manchester, Birmingham and Bristol).
For more information, please contact:
Deepal Patadia | PR Manager | Time
Out North America
(646) 432-3090 | deepal.patadia@timeout.com
About Time Out
Time Out is the ultimate insider guide
for inspiring you to keep up and join in with all that's new and
best in your city.
Time Out is a global multimedia platform that spans 107 cities
across 38 countries with a monthly combined audience of over 36
million. Our massively growing online presence, mobile
applications, magazines, events and partnerships all inspire people
to make the most of their city.
The Group continues to rapidly expand globally. Time Out Bristol
and Time Out Birmingham launched in 2015, joining Manchester, Edinburgh, Glasgow and Leeds. Time Out San Francisco, Time Out Austin
and Time Out Atlanta were added to the US portfolio in October 2014. Time Out Switzerland and Time Out
Singapore launched in November 2014
and Time Out Seoul in both Korean and English language was launched
in May 2015.
In 2011 Oakley Capital acquired a controlling interest in the
business.
About Booking.com
Booking.com is the world leader in booking hotel and other
accommodations online. It guarantees the best prices for any type
of property – from small independents to five-star luxury. Guests
can access the Booking.com website anytime, anywhere from their
desktops, mobile phones and tablet devices, and they don't pay
booking fees – ever. The Booking.com website is available in 42
languages, offers over 680,481 hotels and accommodations including
more than 299,057 vacation rental properties and covers over 79,483
destinations in 214 countries and territories worldwide. It
features over 50,240,000 reviews written by guests after their
stay, and attracts online visitors from both leisure and business
markets around the globe. With over 17 years of experience and a
team of over 8,600 dedicated employees in 155+ offices worldwide,
Booking.com operates its own in-house customer service team, which
is available 24/7 to assist guests in their native languages and
ensure an exceptional customer experience.
Established in 1996, Booking.com B.V. owns and operates
Booking.com™, and is part of The Priceline
Group (NASDAQ: PCLN). Follow us on Twitter, Google+ and
Pinterest, like us on Facebook, or learn more at
http://www.booking.com.
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SOURCE Time Out Group