Companies To Bring One of the World's Biggest Brands to
the Big Screen
SANTA MONICA, Calif. and
PAWTUCKET, R.I., July 1, 2015 /PRNewswire/ -- Lionsgate
(NYSE: LGF), a premier next generation global content leader, and
Hasbro (NASDAQ: HAS) are partnering to bring the iconic game
MONOPOLY to the big screen, the two companies announced
today. Academy Award®-nominated and BAFTA award-winning
writer/producer/director Andrew
Niccol (The Truman Show, Gattaca, The Terminal) will
write the screenplay for MONOPOLY, which will be produced by
Lionsgate and Hasbro's Allspark Pictures. Lionsgate will finance
the movie.
"Hasbro is a partner with incredible global reach, one of the
most compelling brand portfolios in the world, and a signature
brand in MONOPOLY that has multigenerational appeal," said
Lionsgate Motion Picture Group Co-President Erik Feig. "Andrew
Niccol is the ultimate world creator responsible for such
disparate and imaginative films as The Truman Show,
Gattaca, and The Terminal. He is an inspired choice
to develop this timeless property into a big, crowd-pleasing event
film that will appeal to kids, families and anyone who has ever
played the MONOPOLY game."
"As we've seen with our other movies and television series,
Hasbro's brands are terrific for creating engaging stories and
appealing characters that speak to audiences of all ages, and
together with Lionsgate we will bring MONOPOLY to life on the big
screen," said Stephen Davis,
Executive Vice President and Chief Content Officer of Hasbro.
"MONOPOLY is one of the most popular games of all time, and it will
translate into a film with tremendous global appeal and
marketability based on a script being deftly written by the
remarkable Andrew Niccol."
In keeping with a game that has brought so many hours of joy to
so many for so long, MONOPOLY will be a film for all ages, visually
sumptuous, heartwarming, and full of action and adventure. The
story centers on a boy from Baltic Avenue who uses both Chance and
Community in a quest to make his fortune, taking him on a fun,
adventure-filled journey. It's about making your
own luck, what makes you truly rich and, of course, avoiding
Jail time!
The MONOPOLY brand is the world's favorite family gaming brand
and an integral part of popular culture today. The game has been
played by more than one billion people in 114 countries around the
world and has been translated into 47 different languages. More
people are playing the MONOPOLY game than ever before, offering
kids and families the thrill of owning it all across a variety of
platforms and formats.
ABOUT LIONSGATE
Lionsgate is a premier next generation global content leader
with a strong and diversified presence in motion picture production
and distribution, television programming and syndication, home
entertainment, digital distribution, new channel platforms, video
games and international distribution and sales. Lionsgate currently
has more than 30 television shows on over 20 different networks
spanning its primetime production, distribution and syndication
businesses, including such critically-acclaimed hits as the
multiple Emmy Award-winning Mad Men and Nurse Jackie,
the broadcast network series Nashville, the syndication success The
Wendy Williams Show, the critically-acclaimed hit series
Orange is the New Black and the breakout series The
Royals.
Its feature film business has been fueled by such recent
successes as the blockbuster first three installments of The
Hunger Games franchise, the first two installments of the
Divergent franchise, The Age of Adaline,
CBS/Lionsgate's The DUFF, John
Wick, Now You See Me, Roadside Attractions' A
Most Wanted Man, Lionsgate/Codeblack Films' Addicted and
Pantelion Films' Instructions Not Included, the
highest-grossing Spanish-language film ever released in the
U.S.
Lionsgate's home entertainment business is an industry leader in
box office-to-DVD and box office-to-VOD revenue conversion rates.
Lionsgate handles a prestigious and prolific library of
approximately 16,000 motion picture and television titles that is
an important source of recurring revenue and serves as the
foundation for the growth of the Company's core businesses. The
Lionsgate and Summit brands remain synonymous with original,
daring, quality entertainment in markets around the world.
www.lionsgate.com
ABOUT HASBRO
Hasbro (NASDAQ: HAS) is a global company committed to
Creating the World's Best Play Experiences, by leveraging its
beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING,
MONOPOLY, MY LITTLE PONY, NERF and TRANSFORMERS, and premier
partner brands. From toys and games, television programming, motion
pictures, digital gaming and a comprehensive lifestyle licensing
program, Hasbro fulfills the fundamental need for play and
connection for children and families around the world. The
Company's Hasbro Studios and its film label, Allspark Pictures,
create entertainment brand-driven storytelling across mediums,
including television, film and more. Through the company's
commitment to corporate social responsibility, including
philanthropy, Hasbro is helping to build a safe and sustainable
world and to positively impact the lives of millions of children
and families every year. Learn more at www.hasbro.com and
follow us on Twitter (@Hasbro & @HasbroNews).
The MONOPOLY name and logos are trademarks of Hasbro. The
distinctive design of the gameboard, the four corner squares, the
MR. MONOPOLY name and character, as well as each of the distinctive
elements of the board and playing pieces, are trademarks of Hasbro,
Inc. for its property trading game and game equipment. ©1935,
2015 Hasbro, Pawtucket, RI
02862. All Rights Reserved.
Press Contacts:
For Lionsgate:
Joanna Massey
(310) 255-3602
JMassey@Lionsgate.com
For Hasbro:
Julie Duffy
(401) 727-5931
JDuffy@Hasbro.com
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SOURCE Lionsgate