Sprint Rehires Prince Royce to Fuel Sales Growth in the Newly Created Hispanic Business Unit
April 30 2015 - 10:43AM
Business Wire
In an unprecedented move, Prince Royce returns to his roots –
Sprint retail – where he was a store host in the Bronx
Prince Royce, award-winning artist and one of Latin music’s
fastest-rising superstars, has been rehired by Sprint’s new
Hispanic Business Unit. He will work with the company to help
develop unique music-related initiatives and programs.
Prince Royce got his start as a Sprint employee in New York,
working toward his goal of becoming a professional musician. Using
the money he made at Sprint, Prince Royce recorded the very demo
that helped launch his first album and kick-start his musical
career.
Prince Royce recently scored a mainstream US hit with his first
English-language single, "Stuck On A Feeling" featuring Snoop Dogg.
Royce also has a song featured in the "Furious 7" soundtrack,
entitled "My Angel" and will soon be releasing “Back It Up”
featuring Pitbull, the second single off his upcoming debut album
in English, due out this summer. The artist will also be a Special
Guest on Ariana Grande’s Honeymoon Tour starting in July. Young,
but well-decorated, Prince Royce has garnered over 150 nominations
from the likes of the American Music Awards, Billboard Music
Awards, Billboard Latin Music Awards, Premios Juventud, Premios Lo
Nuestro, Broadcast Music Awards, the Latin Grammys, MTV Video Music
Awards, Latin Songwriters Hall of Fame and the American Society of
Composers, Authors and Publishers Awards. In sum, the royal record
producer has won 66 awards for his contributions in the Latin music
industry.
“Sprint has been a part of my journey from the
beginning and I feel honored to be reunited with a brand I believe
in, and that also believes in me. Together with Marcelo Claure and
his Sprint team, I look forward to hearing from and connecting more
closely with fans and customers across the country.”
Prince Royce
“We are on a mission to give our customers more
of what they want, including greater access to their passions like
music and all things entertainment. Given his history with our
brand, passion for his fans and incredible talent, collaborating
with Prince Royce was an easy decision to make.”
Marcelo Claure, CEO of Sprint
When fans look at Prince Royce, they see a relatable,
hard-working guy with an incredible success story and a voice that
speaks directly to them – the ideal person to tap to collaborate
with Sprint. In his first act as a Sprint employee, Royce will
attend today’s event at the Miami-area Sprint store, getting to
know customers, fans and community members as part of his trip to
Miami for the 2015 Premios Billboard. Royce will present Sprint’s
$10,000 donation to ASPIRA of Florida – a nonprofit Hispanic
organization dedicated to developing the Hispanic youth’s
educational and leadership capacity – to help further its overall
reach.
About Prince Royce
According to Billboard, Prince Royce is "the most successful new
Latin act in recent years”. His self-titled debut album has been
certified 3x Platinum in the US and Puerto Rico, and 4x Platinum in
Chile. His latest album Soy El Mismo debuted at #1 in US and PR and
has been certified Platinum according to the RIAA. Its first single
"Darte Un Beso", was the #1 song in the country for 14 weeks
according to Billboard's "Hot Latin Songs" chart, joining a long
list of #1 hits including “Stand By Me”, “Corazón Sin Cara”, “Las
Cosas Pequeñas” and “Te Me Vas”. Second single “Te Robaré” reached
#1 on Billboard’s “Latin Airplay” chart recently, marking Royce’s
eighth #1 and his 7th consecutive #1 single on the chart. The
twenty-five year old has recorded hit songs with superstars Snoop
Dogg, Maná, Daddy Yankee, Selena Gomez, Thalia and Michel Teló,
toured the US with Enrique Iglesias and Pitbull, headlined three
30-city US tours which included sold-out shows at Radio City Music
Hall and the NOKIA Theatre LA LIVE. Royce has won 20 Latin
Billboard Awards, 16 Premio Lo Nuestro and 18 Premios Juventud. He
is a seven-time Latin Grammy nominee. At the age of twenty-two,
Royce garnered the Composer of the Year Award at the 2012 Latin
Billboard Awards, becoming the youngest person in the history of
the awards to receive the honor; and at 23 he won the 2013 BMI
Latin Songwriter of the Year Award. In 2013, the artist signed a
major recording contract with Sony Music Entertainment for the
release of Spanish-language albums through Sony Music Latin as well
as English-language albums via RCA Records. Royce, who has
performed on the Jimmy Kimmel Live show, the X-Factor and has been
a special guest on Extra!, is currently putting the finishing
touches on his first English-language album slated for release
later this year. His new single “Back It Up” is available on iTunes
May 4. Prince Royce is managed by David Sonenberg and William
Derella of DAS communications.
About ASPIRA
The mission of ASPIRA of Florida is to foster Latino youth
through empowerment in their pursuit of educational excellence
through leadership development programs that emphasize commitment
to the community. For more than thirty-years, ASPIRA of Florida has
played an integral role in shaping the lives of Latino youth
throughout Miami-Dade, Broward and Palm Beach counties. For more
information please visit: www.ASPIRAfl.org.
About Sprint
Sprint (NYSE: S) is a communications services company that
creates more and better ways to connect its customers to the things
they care about most. Sprint served nearly 56 million connections
as of Dec. 31, 2014, and is widely recognized for developing,
engineering and deploying innovative technologies, including the
first wireless 4G service from a national carrier in the United
States; leading no-contract brands including Virgin Mobile USA,
Boost Mobile, and Assurance Wireless; instant national and
international push-to-talk capabilities; and a global Tier 1
Internet backbone. Sprint has been named to the Dow Jones
Sustainability Index (DJSI) North America for the past four years.
You can learn more and visit Sprint at www.sprint.com or
www.facebook.com/sprint and www.twitter.com/sprint.
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SprintOscar Meza,
817-680-2795oscar.meza@sprint.com
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