SodaStream® and Skinnygirl™ Sparkle with the Launch of New All Natural Flavors – Mango Berry and Cucumber Lime
April 28 2015 - 9:30AM
Business Wire
Bethenny Frankel & SodaStream to Host Event
at Provocateur Lounge in New York City to Celebrate Launch
SodaStream International Ltd. (NASDAQ:SODA), the number one
sparkling water brand in the world, together with Skinnygirl, the
sassy, solutions-based, lifestyle brand created by Bethenny
Frankel, announced today the launch of two new all naturally
flavored sparkling drink mixes – Cucumber Lime and Mango Berry.
Frankel and Daniel Birnbaum, CEO of SodaStream, will host an event
this evening at Provocateur Lounge in New York City’s famed
Meatpacking District to celebrate.
SodaStream® and Skinnygirl™ Sparkle with
the Launch of New All Natural Flavors - Mango Berry and Cucumber
Lime (Photo: Business Wire)
The companies developed the naturally flavored and lightly
sweetened drink mixes exclusively for the SodaStream Sparkling
Water Makers. Free from high fructose corn syrup, artificial
sweeteners, artificial flavors, and preservatives, the SodaStream
Skinnygirl Drink Mixes, Cucumber Lime and Mango Berry, with all
natural flavors, are designed for making low calorie,
better-for-you sparkling drinks at home.
“Today’s consumers are making a concerted effort to find
healthier beverage options without compromising on taste, and
that's exactly what we did with Skinnygirl,” said Daniel Birnbaum,
CEO of SodaStream. “SodaStream’s partnership with Skinnygirl is a
natural fit because it allows consumers to customize beverages and
enjoy fun, tasty and exciting sparkling water at home.”
“I am excited to finally be celebrating the launch of our news
flavors, said Bethenny Frankel, Founder & CEO, Skinnygirl.
“We’ve spent a lot of time finding the perfect balance of flavors
that delivers a refreshing, bubbling Skinnygirl drink that tastes
great.”
The evening’s festivities will offer consumers, media,
Skinnygirl and SodaStream enthusiasts the opportunity to sample the
two new flavors and celebrate this exciting launch alongside both
Frankel and Birnbaum. Specialty cocktails incorporating the two
co-branded flavors will be served at the party.
SodaStream, the leading manufacturer and distributor of
sparkling water makers, allows consumers to turn regular water into
delicious sparkling and flavored sparkling water in seconds. Recent
surveys in the U.S. and U.K. have found that those with a
SodaStream in the home consume 43 percent more water and
water-based drinks than those without one1.
SodaStream Skinnygirl Drink Mixes are available in 500ml bottles
online at www.sodastreamusa.com and in-store at Bed, Bath, &
Beyond, Meijer, and a variety of independent retailers for a new
low price of $5.99.
About Skinnygirl
What started with the Skinnygirl Margarita from the mind of
author, chef, TV personality and entrepreneur Bethenny Frankel, has
turned, quite frankly, into a lifestyle revolution. Skinnygirl is
passionate about redefining the way women live by bringing them
straightforward solutions that add ease and flair to their
lives--each and every day. Women can have it all--and Skinnygirl is
committed to creating delicious, smart products to help them enjoy
everything they love about life. No guilt. No hassle.
About SodaStream
SodaStream is the world's leading manufacturer and distributor
of Sparkling Water Makers, which enable consumers to easily
transform ordinary tap water into sparkling water and flavored
sparkling water in seconds. By making ordinary water more exciting
and fun to drink, SodaStream helps consumers drink more water.
Sparkling Water Makers offer a highly differentiated and innovative
solution to consumers of bottled and canned carbonated soft drinks.
The products promote health and wellness, are environmentally
friendly, cost effective, and are customizable and fun to use.
Products are available at more than 70,000 retail stores across 45
countries, including 15,000 retail stores in the United States. To
learn more about how SodaStream makes water exciting and follow
SodaStream on Facebook, Twitter, Pinterest, Instagram and YouTube,
visit http://www.sodastream.com.
1Toluna, a leading market research firm, conducted the survey
online with 3,680 nationally representative U.S. adults ages 18+
between November 2 – November 8, 2014.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150428006117/en/
Media:Havas Formula PRWilliam Bell,
212-219-0321bell@formulapr.comorSkinnygirlJoanne Freed,
646-864-6549joanne@bethenny.com
Sodastream International Ltd. - Ordinary Shares (delisted) (NASDAQ:SODA)
Historical Stock Chart
From Mar 2024 to Apr 2024
Sodastream International Ltd. - Ordinary Shares (delisted) (NASDAQ:SODA)
Historical Stock Chart
From Apr 2023 to Apr 2024