LOS ANGELES, Feb. 12, 2015 /PRNewswire/ -- Imagination
TV, Inc. (OTC Pink: IMTV) announces today a partnership with
SimplyMe for National distribution of its shows across cable,
satellite, set-top-boxes, IPTV, Internet, mobile and television
platforms.
Under the agreement, SimplyMe Distribution will use its
contracts with providers to place Imagination TV shows across
on-demand platforms which include: Verizon FiOS, XBOX, Comcast
Xfinity VOD, DISH Hopper, DISH Network VOD, TiVo, Roku, Apple TV
and Verizon Wireless. Through "The Media Circle of Trust," the
advertising agency at Saatchi & Saatchi, SimplyMe will place
advertising within each Imagination TV show watched on demand.
SimplyMe will cover distribution costs and share in the advertising
revenues with Imagination TV.
Shows which will be available on-demand are Imagination TV
original productions: UnCommon Denominator, Cooking For Bachelors
101 and Start-Up Stories. Also, one-on-one interviews and speeches
by the world's most fascinating motivators and producers in the
area of self-help filmed at Secret Knock.
Imagination TV recently announced, "Imagination TV to Film and
Air Secret Knock, A Forbes Listed 'Can't Miss' Conference For
Entrepreneurs In 2015".
"We are quite excited about such a great opportunity to work
with Imagination TV and be involved with such a great niche of
programming that both cable providers and ad agencies alike see
such a promising future financially. With that said, we are poised
to launch Imagination TV on a large scale. Please stay tuned," says
SimplyMe Distribution's CEO Krystol
Cameron.
The importance of the on-demand marketplace for Imagination
TV
In a recent story by Colin Dixon
at nscreenmedia.com, he writes, "The signs are everywhere that
the power of live television is waning. From the increasing
financial muscle of SVOD (subscription video on demand) companies
to the behavior of consumers, we are moving toward a new
equilibrium between 'on-demand' and 'live television'
viewing."
Dixon continues, "The news that SVOD (subscription video on
demand) providers like Netflix, Amazon Prime and Hulu will likely
spend $5.2B on movies and TV shows in
2014 should be an eye-opener for those in traditional TV. The fact
that this figure will increase 31%, to $7B, in 2015, even more so. In a business where
money talks, these numbers speak loudly."
New research from Parks Associates shows on-demand video
accounts for 49% of the video consumed on the TV, and it is already
the majority, 60%, of TV video viewed by consumers 18-24.
Barbara Kraus, Director of
Research, Parks Associates, said, "Growing consumer demand,
alongside new OTT service announcements (delivery of media over the
Internet without the involvement of a cable system in the control
of distribution of the content) from HBO and CBS, is driving all
players in the video ecosystem to add streaming capabilities to
their devices."
"We are experiencing a major shift in streaming media. This is a
two-pronged shift – one on the content side and one on the hardware
side. In the end, the solution that offers consumers the most
content choices and the ability to watch that content on the most
devices easily will be the one that wins," says Imagination TV's
CEO Steven Samblis. "With this in
mind, we knew distribution over multiple on-demand platforms was
crucial to Imagination TV's growth. SimplyMe gives us the best
opportunity to provide a higher degree of content options across
the easiest-to-use devices. The partnership also will monetize our
on-demand views."
SimplyMe Distribution will also represent Imagination TV to
broadcast two-hour weekly Imagination TV blocks across broadcast
systems. The hosted block includes shows from Imagination TV
that inspire, motivate, and entertain viewers. The shows are built
around the world's most fascinating motivators, producers,
educators, and authors. Each hosted two-hour block includes
Imagination TV productions of UnCommon Denominator, Cooking For
Bachelors 101 and Start-Up Stories. Also in the block are
one-on-one interviews and speeches by the world's most fascinating
motivators and producers in the area of self-help. The
two-hour block generates revenues from sales of commercial spots
during breaks. Another revenue source is the sale of products on
myImaginationtv.com, to which the host refers viewers for more
information about the shows and the speakers they were just
watching.
About Imagination TV, Inc.
Imagination TV is a diverse digital media company with a growing
portfolio. Imagination TV delivers integrated digital marketing
solutions, as well as the latest in content marketing, video,
display and mobile advertising solutions, social intelligence and
reporting across all screens. With unmatched local-to-national
reach, Imagination TV is a one-stop-shop for agencies and brands
that want to effectively and efficiently reach their target
audiences on all screens.
About SimplyMe Distribution
SimplyMe has a vast distribution footprint which to this day
remains as a major barrier to entry amongst other online
competitors in the space. SimplyMe has direct and indirect
agreements through and/or with such companies as Dish Network,
Comcast, Verizon, Cablevision and regional TV groups. SimplyMe has
seen success in the ability to package and deliver content to TV
stations and later take a share of revenues. They are one of the
largest media and channel distributors in the US with over 90
thousand hours of media under management across an array of
channels.
Imagination TV Safe Harbor Statement
This press release contains forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934. These
forward-looking statements are based on the current plans and
expectations of management and are subject to a number of
uncertainties and risks that could significantly affect the
company's current plans and expectations, as well as future results
of operations and financial condition. A more extensive listing of
risks and factors that may affect the company's business prospects
and cause actual results to differ materially from those described
in the forward-looking statements can be found in the reports and
other documents filed by the company with the Securities and
Exchange Commission. The company undertakes no obligation to
publicly update or revise any forward-looking statements, whether
as a result of new information, future events or otherwise.
CONTACT: +1-323-362-2428, info@myimaginationtv.com
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SOURCE Imagination TV, Inc.