CANTON, Mass., Feb. 3, 2015 /PRNewswire/ -- Dunkin' Donuts today
officially unveiled one of its most significant menu initiatives
for 2015, announcing plans for a new beverage platform that will
follow the installations of new blenders at Dunkin' Donuts
restaurants throughout the U.S. Dunkin' Donuts' new lineup of
blended beverages will feature Smoothies made with real fruit and
yogurt, Coolatta® Lites and Frozen Dunkaccino®. The new blended
beverages will be introduced in select Dunkin' Donuts restaurants
in the Northeast beginning this month, and the products will
gradually roll out nationwide at participating restaurants
throughout the year.
The new beverages that will be added to participating Dunkin'
Donuts restaurants include:
- Fruit Smoothies: Dunkin' Donuts will offer two varieties
of freshly prepared Fruit Smoothies, Strawberry Banana and Tropical
Mango. At 260 calories or less for a 16 oz. serving, both Smoothies
are made with real fruit and creamy low-fat yogurt.
- Coolatta® Lite: A lighter version of
Dunkin' Donuts' popular frozen Coolatta® beverages, the new
Coolatta Lite varieties will give guests the opportunity to enjoy
lower calorie versions, ranging from 33-80% fewer calories for a
Frozen Coffee Coolatta, Frozen Caramel Coffee Coolatta, Frozen
French Vanilla Coffee Coolatta, Frozen Hazelnut Coffee Coolatta,
Minute Maid Orange Coolatta, Strawberry Coolatta and Vanilla Bean
Coolatta.
- Frozen Dunkaccino®: A frozen version of
Dunkin' Donuts' popular hot Dunkaccino®, the new Frozen
Dunkaccino is an indulgent beverage with a unique blend of
mocha and coffee flavors.
According to John Costello,
Dunkin' Brands President, Global Marketing and Innovation, "As we
continue our brand's steady and strategic expansion, we've had
great success expanding our coffee and bakery platforms with
innovative additions such as Dark Roast Coffee, Steak, Croissant
Donuts and more. With our new blenders, we see great opportunity to
reinforce our beverage leadership and attract new customers in the
years to come with innovative beverage choices, including Smoothies
made with real fruit and yogurt, lighter versions of our popular
Coolatta Frozen Beverages and Frozen Dunkaccino."
Dunkin' Donuts' announcement of continued beverage innovation
follows the 2014 introduction of its new Rainforest Alliance
Certified™ Dark Roast Coffee, one of the boldest additions
ever to the brand's coffee lineup. Made with 30% Rainforest
Alliance Certified™ beans, Dunkin' Donuts' Dark Roast Coffee
uses a unique roasting process to create a bold flavor and smooth
finish without the bitterness typically associated with most dark
roast coffees. In April 2014, the
brand also launched Iced Green Tea featuring the Rainforest
Alliance Certified™ seal.
As part of the brand's commitment to menu innovation, Dunkin'
Donuts last year also introduced Croissant Donuts, Almond Milk, Go
Bar Chewy Granola Bars and more. Dunkin' Donuts also launched its
DD Perks® Rewards Program, offering guests points toward free
Dunkin' Donuts beverages with every qualifying purchase, along with
a free beverage of any size upon registering and on the member's
birthday.
To learn more about Dunkin' Donuts
visit www.DunkinDonuts.com or follow us on Facebook
(www.facebook.com/DunkinDonuts) and Twitter
(www.twitter.com/DunkinDonuts).
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day,
everyday stop for coffee and baked goods. Dunkin' Donuts is a
market leader in the hot regular/decaf/flavored coffee, iced
coffee, donut, bagel and muffin categories. Dunkin' Donuts has
earned the No. 1 ranking for customer loyalty in the coffee
category by Brand Keys for eight
years running. The company has more than 11,000 restaurants in 36
countries worldwide. Based in Canton,
Mass., Dunkin' Donuts is part of the Dunkin' Brands Group,
Inc. (Nasdaq: DNKN) family of companies. For more information,
visit www.DunkinDonuts.com.
Contact:
Heather
McIntyre
Dunkin' Brands
781-737-5200
Heather.McIntyre@dunkinbrands.com
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SOURCE Dunkin' Donuts