HENDERSON, NV - (NewMediaWire) - January 22, 2015 - Cafe Serendipity Holdings, Inc. (OTC PINK: FOFU) (the "Company"), fka Force Fuels, Inc., a national brand builder focused on the build out of a national brand in recreational and medical marijuana, is pleased to announce that it has closed an agreement for the re-branding of Golden State CBD Inc., a medical marijuana dispensary located in Vista, California.

Golden State CBD Inc. is estimated to do approximately $2 million in revenue next year. Under the terms of the licensing agreement, Café Serendipity is to receive a percentage of the sales.

Media Relations for Golden State CBD Inc. David Browning stated, "We are delighted to be working with Café Serendipity and to participate in the build out of this new, national brand. The industry is entirely ripe for a national brand builder to consolidate brands and to help provide a uniform platform in this explosive new industry. We are thrilled to have secured our territory."

"Café Serendipity is pleased to be participating with Golden State CBD, Inc. This first California licensing deal will be the beginning of extending our brand, Café Serendipity, throughout the state of California along with the other states that are legalized to sell medical/ recreational marijuana. We further believe that there is an opportunity to rebrand 150 to 200 medical marijuana dispensaries. We are currently in discussions with additional owner/operators to rebrand under Café Serendipity. Additionally plans call for the company to implement a roll out and acquisition strategy within this vertical in the states that are legal," said Bob McNulty Chairman of Café Serendipity.

About Cafe Serendipity Holdings, Inc. (fka Force Fuels, Inc.)

Based in Henderson, Nevada, Cafe Serendipity Holdings, Inc. owns and operates Café Serendipity. It is a builder of upscale branded turnkey retail stores, financial solutions, technology and science to the recreational and medical marijuana industry. The company plans to market a unique branded product line of accessories, apparel, coffee and teas, bakery and other edibles, lotions, marijuana and oils through a coast to coast franchise and dealer network to the recreational and the approximately 6,000 existing legal medical marijuana dispensaries in the USA.

Safe Harbor: This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond Force Fuels Inc. ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in Cafe Serendipity Holdings, Inc. (fka Force Fuels, Inc.) filings with the OTC Markets, Securities and Exchange Commission and/or the company's website.