Research-Driven Curriculum Developed with
Top Education Experts Focuses on Key Developmental Subjects
New Brand of Connected Products Aims to
Inspire a Lifelong Love of Learning and Make Learning a Family
Experience
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Disney Publishing Worldwide, the world’s largest publisher of
children’s books and apps and a division of Disney Consumer
Products (DCP), today unveiled Disney Imagicademy, a new
technology-driven learning initiative designed for families with
children 3 to 8 to encourage children to learn by creating, doing
and making.
Disney Imagicademy offers parents a way to expose their children
to fundamental educational concepts in a fun and uniquely Disney
way, combining the Disney characters and stories families love,
with a research-driven curriculum developed in conjunction with top
academic and education experts.
The integrated program includes 30 plus app-based experiences --
five of which will be available on December 11, along with a
companion app for parents that will help them play an active role
in their child’s learning -- as well as books and other physical
products that will be available for back-to-school 2015. The apps
and products cover key subject matters that are important for early
childhood development, including math, creative arts, science,
language arts and social and emotional skills.
“Disney Consumer Products is transforming the future of our
industry by integrating storytelling, play—and now learning—to
create deeper, more engaging experiences for kids and families,”
said Bob Chapek, president, Disney Consumer Products. “For
more than 80 years, Disney Publishing has created stories
for children that foster a love of reading and inspire their
natural curiosity and with Disney Imagicademy, we
are taking the next step and offering parents a
learning product unique in the marketplace today. We tapped a
panel of top-notch education experts to help us create Disney
themed, cutting-edge learning products that kids can both learn
from and enjoy playing with.”
Extensive conversations with parents revealed a significant need
in the early learning digital space. Parents expressed frustration
with the inconsistent quality and lack of connected experiences
currently available in the app marketplace. Feedback from parents
was paired with the expertise of top academic, early childhood
development and play experts to create Disney Imagicademy.
The Disney Imagicademy product portfolio launches December 11
with Mickey’s Magical Math World, an iPad-exclusive app that
features five robust math-focused activities in one app: “Mickey’s
Super Rocket Shapes,” “Donald’s Number Launcher,” “Minnie’s Robot
Count-Along,” “Daisy’s Bedtime Countdown” and “Goofy’s Silly
Sorting.” Each in-app experience features progressive early math
concepts, including counting forward and backward, sort and
classify, skip count, numbers and shapes recognition, reason and
logic and more.
“Early math experiences are an essential part of building
confident learners,” said Dr. Douglas H. Clements, an
internationally renowned expert on the development of mathematics
understanding in young children and a member of the Disney
Imagicademy Board of Advisors. “Such experiences are surprisingly
important to children’s development not only of mathematics topics,
but of higher-order thinking skills and general success in school.
I am pleased that Disney Imagicademy is helping to produce those
experiences with research-driven curriculum and high-quality game
mechanics, and I am excited to see its impact on early
learning.”
In addition to children’s products, Disney Imagicademy also aims
to make learning a family experience with Disney Imagicademy
Parents, a companion app designed especially for parents that
enables them to be a part of their children’s progress. The Parents
app provides a wealth of features to support their children’s
educational development, including an accessible way to facilitate
an ongoing conversation with their child about what they are
learning, functionality to receive real-time updates about their
children’s progress, the ability to reward accomplishments
digitally and remotely through digital high-fives, and
opportunities to inspire offline learning through a continuously
updated content feed of ideas tied directly to concepts children
are exposed to in the apps.
“Disney Imagicademy Parents is the cornerstone of the
Imagicademy experience,” said Brooke Burke-Charvet, TV personality,
co-CEO of ModernMom and guest curator, Disney Imagicademy Parents.
“I think it’s wonderful that there is a tool that gives parents an
easy and accessible way to stay involved in their children’s
learning experience. I love that I’m a part of a program that makes
learning fun for my kids.”
Jeff Sellinger, senior vice president, Disney Learning added,
“Disney Imagicademy’s integrated program connects children’s apps,
a parents app and physical toys to create a unique family
experience that helps inspire a lifelong love of learning. The
physical and digital worlds are coming together in nearly every
industry, and with Disney Imagicademy, the learning field is no
exception.”
The second suite of digital apps in the Disney Imagicademy
line-up is Mickey’s Magical Arts World. Focused on creative arts,
the suite will be available on the Apple App Store for download in
January 2015.
Physical products and learning toys will launch in time for
back-to-school 2015, featuring forward-thinking and innovative
brands at the intersection of technology and play, including Smart
Toy, Kid Designs, Wonder Forge and Mercury Active.
Mickey’s Magical Math World and Disney Imagicademy Parents will
be available on December 11 exclusively on the Apple App Store. For
additional Disney Imagicademy mobile apps updates and information,
visit www.DisneyImagicademy.com, Facebook at
Facebook.com/disneyimagicademy and Twitter at @Imagicademy.
About Disney Publishing Worldwide
Disney Publishing Worldwide (DPW) is the world's largest
publisher of children's books, magazines, and apps, igniting
imagination through storytelling in ever-inventive ways. DPW
creates and publishes books and magazines both vertically in-house
and through an extensive worldwide licensing structure. As a leader
in digital products, DPW creates bestselling eBook titles and
best-in-class original apps that have garnered more than 50 awards
to date. DPW is also committed to the educational development of
children around the world through Disney Learning which includes
our flagship learning brand, Disney Imagicademy, as well as Disney
English and other Disney themed learning products. Headquartered in
Glendale, California, DPW publishes books, magazines and digital
products in 85 countries in 75 languages. For more information
visit www.disneypublishing.com.
Media:Disney Publishing WorldwideHeather Hust Rivera,
818-544-1970Heather.Hust.Rivera@disney.comorAmelia Lukiman,
818-319-6721Amelia.Lukiman@disney.com
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