CANTON, Mass., Nov. 24, 2014 /PRNewswire/ -- Dunkin' Donuts
today announced that it has achieved two big digital milestones,
having reached two million DD Perks® Rewards loyalty members
and surpassing more than 10 million downloads of the Dunkin'
Mobile® App for mobile payment and gifting. To celebrate, the brand
will recognize the two millionth DD Perks member, Jae Choi of Greenwich,
CT, with the "Ultimate Perk," as well as well as honor and
thank all of Dunkin' Donuts loyal guests members with the chance to
win $1,000. Additionally, Dunkin'
Donuts revealed new enhancements to both DD Perks and the Dunkin'
Mobile App.
According to John Costello,
Dunkin' Brands President, Global Marketing and Innovation,
"Providing our guests with new levels of speed and convenience so
that they can run on Dunkin' more quickly than ever is an important
part of our growth strategy. We are thrilled to achieve two million
DD Perks members in less than a year since the program's launch,
and reach 10 million downloads of the Dunkin' Mobile App. These two
digital milestones are evidence that our loyal customers are
responding to our efforts to provide a superior mobile experience
and our commitment to create one of the most robust loyalty
programs in the market."
Celebrating two million DD Perks members
Dunkin' Donuts has recognized the two millionth DD Perks member,
Jae Choi from Greenwich, CT, with the "Ultimate Perk," which
includes a cash prize of $1,000 and
free coffee for a year. Jae will also receive an exclusive trip for
two to the brand's hometown near Boston, which will include a special VIP day
at Dunkin' Donuts' headquarters with leaders of the company's
culinary and coffee excellence teams.
Dunkin' Donuts is also putting the "K" in Perks by giving new
members the chance to win their own "Ultimate Perk" of $1,000. Anyone who registers to become a DD Perks
member from November 24 through November
30, using the special promotional code "2MIL" is eligible to
win a cash prize of $1,000. Dunkin'
Donuts will randomly select one new member each day. No purchase
necessary. Void where prohibited. 13+ to enter. For sweepstakes
rules and the alternative means of entry, please visit
http://dun.kn/1vwwNic.To enroll in DD Perks and for complete
details about the program, visit www.DDPerks.com.
In addition, all Dunkin' Donuts' Twitter followers (Perks
members or non-Perks members) will have a chance to receive a
"grand" perk just in time for the holidays, with one of the biggest
Twitter prizes in Dunkin' Donuts' history. Beginning today and
continuing through November 26 fans
can tweet @DunkinDonuts what they are most thankful for this
season, using the hashtag #DDPerksSweeps. Each day, Dunkin' Donuts
will select one random participant to receive the $1,000 cash prize, to get ahead of their holiday
shopping. No purchase necessary, must be 18+ to enter. Void where
prohibited. For additional terms and conditions related to Dunkin'
Donuts' DD Perks Twitter Sweepstakes, visit
http://dun.kn/11v5Rlw.
DD Perks and Dunkin' Mobile App enhancements
The Dunkin' Donuts Mobile App, which enables guests to pay for
food, beverages and merchandise at participating U.S. Dunkin'
Donuts restaurants by scanning their DD Cards stored in the app
either in-store or at the drive-thru, was introduced in 2012. The
DD Perks Rewards loyalty program followed in January 2014, and is fully integrated into the
Dunkin' Mobile App. The DD Perks Rewards program provides guests
the opportunity to earn five points for every dollar they spend on
qualifying purchases at Dunkin' Donuts when they pay using an
enrolled Dunkin' Donuts Card, either plastic or via the Dunkin'
Mobile App.
Following are the new enhancements to DD Perks and Dunkin'
Mobile App:
- Members will now receive a coupon for a free, any size
beverage, redeemable at participating Dunkin' Donuts
restaurants, upon enrollment, on their birthday, and when they
accumulate 200 reward points. Previously, members received a free
medium beverage.
- Members now have the opportunity to share their rewards
through the Dunkin' Mobile App with friends, family and
colleagues to keep them running on Dunkin'.
- Users can now sign up for auto-recharge directly through the
Dunkin' Mobile App, guaranteeing that they will always be able
to use their mobile cards to quickly and easily purchase their
favorite Dunkin' Donuts items.
To learn more about Dunkin' Donuts,
visit www.DunkinDonuts.com or follow us on Facebook
(www.facebook.com/DunkinDonuts) and Twitter
(www.twitter.com/DunkinDonuts).
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts
is America's favorite all-day, everyday stop for coffee and baked
goods. Dunkin' Donuts is a market leader in the hot
regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin
categories. Dunkin' Donuts has earned the No. 1 ranking for
customer loyalty in the coffee category by Brand Keys for eight years running. The company
has more than 11,000 restaurants in 33 countries worldwide. Based
in Canton, Mass., Dunkin' Donuts
is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of
companies. For more information,
visit www.DunkinDonuts.com.
Contact:
Lindsay Cronin
Dunkin' Brands
781-737-5200
Lindsay.Cronin@dunkinbrands.com
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SOURCE Dunkin' Donuts