Viggle Expands Rewards Offering To Include Movies and TV Shows
November 19 2014 - 8:00AM
Business Wire
Users can now rent or own movies and TV shows
from M-GO just for doing what they love – watching TV and listening
to music.
Viggle Inc. (NASDAQ:VGGL) (“Viggle”) an entertainment marketing
and rewards platform, today announced they will provide a more
robust rewards program as it will now offer movie and television
content for users through M-GO, a premium digital video on demand
(VOD) service and joint venture between Technicolor and DreamWorks
Animation.
Viggle members can now use cash or their Viggle Points to
select, play and own premium movie and television content available
at Viggle.com through the M-GO platform. The extensive library of
content includes current and popular shows and movies, classics, as
well as pre-order season passes for hot new shows. In addition, new
movie releases are often available two weeks before they come out
on DVD. All this entertainment content is also redeemable within
the Viggle App’s Rewards section. All content can be played on
Smart TVs, smartphones, tablets, and computers.
Viggle Inc.’s expanded content offering, in partnership with
M-GO, continues the expansion of the company’s evolution toward a
digital loyalty offering. The transformation began with the
company’s acquisition of Choose Digital, allowing Viggle users to
redeem their Viggle Points for millions of songs, albums and box
sets. With the latest offering, Viggle users can take the Viggle
Points they’ve been earning for watching TV, listening to music and
watching videos, and now redeem them for all their favorite movie
and TV content.
“Building on the success of adding music for download to our
rewards catalog, now our users can rent or buy movies and TV shows
with their points. This is a major step forward in the value
proposition of a Viggle account,” says Greg Consiglio, president
and COO of Viggle. “Viggle users can watch TV and movies, earn
points and redeem those points for TV shows and movies. We are
capitalizing on the consumer trend of enjoying movies and TV on
demand. This is a natural and important evolution for the Viggle
brand.”
M-GO and Viggle are pioneers in the loyalty and incentive
industry, a growing marketplace with 2.65 billion loyalty
memberships in 2012 according to the 2013 Colloquy Loyalty Census.
Plans are also underway for M-GO content to be widely available to
other clients of Choose Digital, a Viggle Inc. subsidiary.
About Viggle Inc.Viggle is an entertainment marketing and
rewards platform whose app rewards its members for watching TV
shows and discovering new music. Viggle Platform had total reach of
26.2 million in September 2014, including over 7 million Viggle
registered users. Since its launch, Viggle members have redeemed
over $20 million in rewards for watching their favorite TV programs
and listening to music. Members can use Viggle’s store, accessible
through the Viggle app or on Viggle.com, to redeem their Viggle
Points for TV show, movie, and music downloads. In addition, Viggle
operates Wetpaint, which offers entertainment and celebrity news
online; NextGuide, maker of technology that helps consumers search
for, find, and set reminders for TV shows and movies; and Choose
Digital, a digital marketplace platform that allows companies to
incorporate digital content into existing rewards and loyalty
programs in support of marketing and sales initiatives. For more
information, visit www.viggle.com or follow us on Twitter
@Viggle.
IRTH CommunicationsRobert Haag, 866-976-4784Managing
PartnerVGGL@irthcommunications.comorInvestor Relations:John C.
Small, 646-738-3220CFO, Viggle Inc.john@viggle.comorMedia:Paris
Tyler, 212-981–5162DKC Public Relationsparis_tyler@dkcnews.com