Oink Partners With MerchANT On-Demand Ltd. to Bring Secure Payments to Custom Merchandise Sites

Oink Payments to be featured on Talking Tom and Friends merchMAKER site

Virtual Piggy (OTCQB: VPIG) announced today that its award-winning payment technology for families and teens - OinkSM, will be integrated onto the MerchANT On-Demand Ltd. (Merchant) platforms in the UK as a safe, secure payment option. The partnership kicks off on the Talking Tom and Friends merchMAKER site (talkingtom.merch-maker.co.uk), which allows fans to create custom apparel imprinted with their favorite character images and quotes from the much-loved global entertainment brand.

Starting today, October 6th, Oink and MerchANT will offer 10% off any item that is customized on the Talking Tom and Friends site and then purchased using Oink.

“merchANT is very excited to have formed a partnership with OINK to offer kids a safe way to purchase goods online via all merchANT platforms,” said Charlotte Clisby, Head of Business Development.

Oink is the only payment technology designed to allow retailers and game publishers to reach under 21 consumers in a safe, legal and effective manner compliant with the FTC and other international regulations. The innovative technology serves as a digital family wallet that is available online or via mobile and allows safe, secure transactions – all within parental controls.

“We are thrilled to partner with merchANT,” said Joe Peden, General Manager EMEA at Oink. “By integrating Oink as a payment option on the platform, we’re enabling families to make informed purchases that are safe, secure and parent approved.”

For information about Oink visit www.oink.com.

About Virtual Piggy, Inc.

Virtual Piggy is the provider of Oink, the first e-commerce solution that enables kids and teens to manage and spend money within parental controls. It enables parents to teach financial management through the use of a secure family wallet. The technology company delivers online security platforms designed for the Under 21 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children’s Online Privacy Protection Act (“COPPA”) and similar international children’s privacy laws. The company, based in Hermosa Beach, CA, is on the Web at: www.virtualpiggy.com and holds three technology patents, US Patent No. 8,762,230, 8,650,621 and 8,812,395.

About Merchant on Demand Ltd:

Merchant On Demand Ltd (merchANT) is a fast-growth London-based tech start-up and licensing company started in 2012 to innovate the way in which 'fans of brands' can connect and interact with regards to purchasing official merchandise. MerchANT has reinvented merchandising in a number of ways by creating a number of interactive personalisation platforms that connect with social media and incorporates a diverse product range utilising the 'Just-in-Time' manufacturing method. The company has developed a series of innovative products from which the licenses it acquires can be exploited in a number of ways across Online Retail, Social Media and Physical Retail. MerchANT work with brands across Entertainment including Film, TV, Apps & Gaming and Icons.

Safe Harbor Statement

All statements herein other than statements of historical facts are forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Such statements are not guarantees of future performance and are subject to known and unknown risks and uncertainties that could cause our actual results to differ materially from those expressed or implied in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, our limited operating history and revenue, our ability to attract and retain qualified personnel, our dependence on third party developers, our ability to develop new services, market acceptance of our services, legislative, regulatory and competitive developments, enforcement of our intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Forms 10-K filed with the SEC, and other filings with the SEC.

Public RelationsThe Network PRMichelle Schrodermichelle@thenetworkpr.comorInvestor RelationsInvestor AwarenessTony Schor, 847-945-2222 ext. 221tony@investorawareness.com

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