NORTHBROOK, Ill., Sept. 2, 2014 /PRNewswire/ -- It is the
least talked about part of domestic violence—financial abuse. In an
endeavor to raise money for nonprofits that provide domestic
violence and economic empowerment services, The Allstate Foundation
has built a program to help organizations across the country raise
money and build awareness for their efforts. In addition to
providing the social platform for a national fund-raising effort on
Crowdrise.com/PurplePurse, The Allstate Foundation will contribute
nearly $650,000 to the Purple Purse
Challenge in incentive funding and direct grants to the
participating organizations.
The Purple Purse Challenge launches on Sept. 2, 2014 and will last through Oct. 3, 2014. Anyone interested in giving to
participating organizations can donate at
www.crowdrise.com/PurplePurseChallenge. The more donations each
nonprofit collects, the more incentive funding the organization can
compete for the opportunity to win from The Allstate
Foundation.
"Nearly 10,000 requests for help from domestic violence victims
go unanswered on an average day due to a lack of funding for victim
services," said Vicky Dinges, senior
vice president of corporate responsibility at Allstate. "No victim
should be turned away when they seek services for themselves and
for their children. The Allstate Foundation Purple Purse Challenge
will make sure more survivors get financial education services, and
more families get safe and stay safe from abuse."
The Purple Purse Challenge creates momentum into October, which
is national Domestic Violence Awareness Month, and is a part of
Allstate Foundation Purple Purse that aims to educate the public on
the role financial abuse has in trapping women in abusive
relationships.
As a part of this year's program, limited-edition purple purses,
designed for Allstate Foundation Purple Purse, will be distributed
among community leaders, Purple Purse Challenge participants,
celebrities and media to raise awareness for this important cause.
The purple purse represents the center of a woman's financial
domain and purple is the color of national domestic violence
awareness.
Donors who give to a nonprofit participant in the Challenge from
Sept. 2 through Oct. 3 will be
entered in a weekly drawing to win one of the exclusive purses.
Additionally, The Allstate Foundation is giving the opportunity for
one lucky person and a guest to travel to New York City for the unveiling of the purse
design at an exclusive event on Sept.
15. For full rules and details please visit
www.crowdrise.com/PurplePurseChallenge.
The Allstate Foundation is also distributing 80,000 Purple Purse
charms through Purple Purse Challenge participants and Allstate
agency owners to attach to a bag or purse to show support
year-round. The charms are outfitted with a story of a survivor who
overcame abuse through financial empowerment.
Since 2005, The Allstate Foundation Domestic Violence Program
has empowered domestic violence survivors with resources, knowledge
and skills they need to achieve financial empowerment and life free
from abuse. Since its inception, the program has helped nearly
400,000 domestic violence survivors leave abusive relationships
through financial education, job training and readiness, and
microenterprise programs.
About The Allstate Foundation
Established in 1952, The
Allstate Foundation is an independent, charitable organization made
possible by subsidiaries of The Allstate Corporation (NYSE: ALL).
Through partnerships with nonprofit organizations across the
country, The Allstate Foundation brings the relationships,
reputation and resources of Allstate to support innovative and
lasting solutions that enhance people's well-being and prosperity.
With a focus on teen safe driving and building financial
independence for domestic violence survivors, The Allstate
Foundation also promotes safe and vital communities; tolerance,
inclusion, and diversity; and economic empowerment. For more
information, visit www.AllstateFoundation.org.
SOURCE The Allstate Foundation