EMERYVILLE, Calif.,
Aug. 20, 2014 /PRNewswire/
-- TubeMogul, the leading software company for digital
branding, and Integral Ad Science, the leading global provider of
actionable advertising intelligence for buyers and sellers of
digital media, announced today that they have partnered to provide
TubeMogul's clients with independent, third-party viewability
measurement and anti-fraud verification.
TubeMogul is the first software platform to integrate Integral's
reporting and optimization data, which can be leveraged by brands
and agencies to verify the effectiveness of their video campaigns
and better optimize their overall media strategy. Integral's TRAQ
Video Score will provide an impression-level score based on brand
safety, ad viewability, fraud, professionalism, and other video
measurement metrics. TubeMogul's clients will be able to see their
TRAQ Video score alongside TubeMogul metrics, providing
side-by-side verification of ad performance across open exchange
inventory as well as inventory purchase directly from
publishers.
"Objective third-party certification is absolutely crucial for
us and the brands with which we work," said Jason Lopatecki, TubeMogul's Chief Strategy
Officer. "Integral was a natural partner for us because their
video-specific solution ensures that ads are not only viewable, but
appear in an environment that's favorable to advertisers."
"TubeMogul's brand and agency clients will immediately benefit
from access to TRAQ for their video advertising campaigns," said
Harmon Lyons, Vice President,
Business Development at Integral Ad Science. "Integral Ad Science's
TRAQ is the only solution in the marketplace that can empower them
to both run on quality media and optimize their campaigns based on
several page environment and ad exposure attributes combined."
About TubeMogul
TubeMogul (NASDAQ: TUBE) is an
enterprise software company for digital branding. By reducing
complexity, improving transparency and leveraging real-time data,
our platform enables advertisers to gain greater control of their
digital video advertising spend and to achieve their brand
advertising objectives. TubeMogul was incorporated in 2007 and
is based in Emeryville, California
with operations in New York,
London, Singapore, Tokyo, Sydney, Toronto and offices across the United States.
About Integral Ad Science
Integral Ad Science is a
technology company focused on ensuring safe, quality media
environments for online advertisers. Employing the industry's only
media valuation platform, Integral Ad Science evaluates the media
environment and establishes a TRAQ Score (True Advertising
Quality), a first-of-its kind, quantifiable measure of media
quality that ultimately benefits every media buyer, seller,
publisher and trading platform. TRAQ Score supports an advertiser's
ability to plan, execute and target their audience in an
environment that reflects their brand image and drives ROI, while
simultaneously setting benchmarks for publishers who wish to
improve the quality of their content and design to attract premium
advertisers. Integral is headquartered in New York with operations in San Francisco, Chicago, London, Berlin, Singapore, Sydney, and Melbourne. Learn more at
www.integralads.com.
Media Contact:
David Burch
press@tubemogul.com
Investor Relations Contact:
Alex Wellins
The Blueshirt Group
investor@tubemogul.com
SOURCE TubeMogul