Miele Limited to Distribute BRILLIANT Wetcleaning Solutions from Winning Brands
August 19 2014 - 8:07AM
Access Wire
Miele Limited adopts full-service
capability for Professional Wet Cleaning
Toronto, Ontario / ACCESSWIRE / August 19, 2014 / Winning
Brands Corporation (OTC Pink: WNBD) appoints Miele Limited
http://www.miele.ca/ as its exclusive distributor for Winning
Brands’ BRILLIANT(tm) Professional Wetcleaning Solutions
http://www.brilliantwetcleaning.com/ in Canada. Arrangements become
operational on September 15, 2014. The development provides
Miele Limited with full in-house service capability for all
elements of the professional wet cleaning experience of its
commercial customers. Miele WetCare(r) equipment will continue
to function with other professional wet cleaning
solutions. The purpose of this alliance is to ensure that
Miele Limited customers experience single-point accountability for
performance results when a total systems approach is
adopted. In settings where professional garment care cleaners
have equipment, chemistry and accessories from different sources,
performance accountability is difficult to guarantee, or even
coordinate. By having access and confidence in BRILLIANT(tm)
in-house, Miele Limited is able to assure total compatibility,
integration and optimization of all mission critical elements.
Miele Limited Is the Canadian division of a German-based
manufacturer of high value domestic and commercial appliances
represented with corporate offices in 42 international
markets. The Professional Division of Miele Limited has taken
an active role to foster understanding of the benefits to the dry
cleaning industry, and society in general, of conversion from dry
cleaning to environmentally preferable professional wet
cleaning. Miele is considered to be the original developer of
the equipment used in the professional wet cleaning technique, and
markets its equipment under its WetCare(r) concept. Miele
Limited is capable of servicing the needs of commercial end-users
coast-to-coast through its own distribution and personnel resources
as well as through authorized dealerships. Miele Limited and
Winning Brands are pleased to confirm the appointment of Dalex
Canada as such an authorized dealer to Miele for the BRILLIANT(tm)
brand.
Miele Limited Professional Division Director, Larry Town,
comments “Our partnership with Winning Brands allows us to meet our
goal of providing the highest quality products necessary to those
in the professional garment cleaning industry looking to offer
their customers the most environmentally responsible alternative to
traditional dry-cleaning. By adding BRILLIANT(tm) to our product
portfolio we are now a one-stop-shop for supply and support of all
the components necessary for effective wet cleaning. Our close
working relationship with Winning Brands and our customers will
also ensure ongoing “real world” R&D to innovate and look for
ways to even further improve a process that Miele pioneered
over 25 years ago.” Winning Brands CEO Eric Lehner adds: “The
Miele organization’s credo is “Immer Besser” (Always Better). This
commitment to continuous improvement is a good cultural fit for our
two groups and the fine associates on our supplier team. Our
work in this field is going to be both challenging and rewarding.
We will keep making it better by pushing ourselves. We are
serious about what we need to accomplish, together”.
U.S. and Canadian government authorities are interested in
advancement of professional wet cleaning because it uses
biodegradable cleaning agents and eco-oriented equipment instead of
traditional dry cleaning solvents to process “Dry Clean Only”
garments. Dry cleaning solvents have been associated with
health and environmental hazards and are being restricted or phased
out by governments and commercial property managers. The
U.S. and Canada are estimated to have 38,000 dry cleaners, of
which the majority are still using traditional solvents and looking
for options. Government authorities and environmental advocacy
organizations consider professional wet cleaning a promising
development for the future of the industry. Winning Brands
and Miele have cooperated in the creation of pilot projects that
have completed a transition from dry cleaning to professional wet
cleaning, as well as facilities which are preparing to launch as
new operations. The BRILLIANT(tm) wet cleaning solutions product
line is the replacement for Winning Brands’ earlier Smart line,
representing a combination of technical and business strategy
advancements. The pilot project which represented the impetus
for the launch and appointment at this time is Georgian Bay Wet
Cleaners of Collingwood, Ontario.
The Georgian Bay pilot project was particularly useful as a
prototype because it encompassed the total conversion experience,
rather than starting fresh. This makes the facility more
representative of the majority of existing dry cleaners in North
America. The successful conversion demonstrates the viability of
making the change from dry cleaning to professional wet cleaning
for dry cleaners who are planning their response to tighter
environmental regulations.
Georgian Bay’s existing customers have embraced the change and
are pleased with the result for their clothing. This answers
the primary question amongst traditional dry cleaners about
switching to a different technology – customer satisfaction.
Georgian Bay Wet Cleaners has six drop-off locations
processing approximately 5,000 articles per month that were
previously being dry cleaned. The vast majority are now
professionally wet cleaned instead. On August 5th, Darron
Bodell, proprietor of Georgian Bay Wet Cleaners,
http://www.georgianbaywetcleaners.com/, commented: “As
we live, work and play in the communities we serve, we
wholeheartedly embraced moving to wet cleaning as a progressive
alternative to dry cleaning. The Miele / Winning Brands
solution provides us with a stable foundation to build
from. And, as positive customer feedback grows, we are being
seen as a business leader in the community, which is driving sales
forward.”
A variety of industry and consumer oriented initiatives will be
undertaken by Miele Limited in due course to increase awareness of
its “total system” capability to service clients, which now
includes BRILLIANT Wet Cleaning Solutions.
ABOUT WINNING BRANDS CORPORATION: Winning
Brands is a manufacturer of record for advanced environmentally
oriented cleaning solutions such as KIND(r) Laundry Products,
1000+(tm) Stain Remover, World’s Most Versatile Cleaning Solution™,
and others through its subsidiary Niagara Mist Marketing
Ltd. 1000+ Stain Remover is a multi-purpose cleaning
solvent with unique desirable
properties. http://www.1000plus.ca/. 1000+ is available
coast-to-coast in Canada as a consumer product in some of that
country’s largest retailers including Walmart, Home Depot, Lowe’s,
Canadian Tire, Home Hardware as well as a number of U.S.
outlets. TrackMoist and ReGUARD4 are examples of
industry-specific solutions from Winning Brands. TrackMoist
enhances the performance of dirt surfaces used in sports and
entertainment venues http://www.trackmoist.com/. ReGUARD4 is a
range of fire safety clean-up solutions for first responders’ gear.
BRILLIANT is the company’s newest brand.
http://www.brilliantwetcleaning.com/
Comments for attribution:
Eric Lehner, CEO, WINNING BRANDS
92 Caplan Avenue, Suite 134
Barrie, Ontario L4N 0Z7
Tel: (705) 737-4062
Fax: (705) 737-9793
eric@winningbrands.ca
Larry Town, Director, Professional Division, Miele Limited
161 Four Valley Drive
Vaughan, ON L4K 4V8
Direct: (905) 532-2270 x282
Fax: (800).803-3366
Larry.Town@Miele.ca
1000+, KIND, ReGUARD4,TrackMoist and BRILLIANT are trademarks of
Niagara Mist Marketing Ltd in connection with indicated uses.
Safe Harbor: Statements contained in this news
release, other than those identifying historical facts, constitute
"forward-looking statements" within the meaning of Section 21E of
the Securities Exchange Act of 1934 and the Safe Harbor provisions
as contained in the Private Securities Litigation Reform Act of
1995. Such forward-looking statements relating to the Company's
future expectations, including but not limited to revenues and
earnings, technology efficacy, strategies and plans, are subject to
safe harbors protection. Actual Company results and performance may
be materially different from any future results, performance,
strategies, plans, or achievements that may be expressed or implied
by any such forward-looking statements. The Company disclaims any
obligation to update or revise any forward-looking statements.
Source: Winning Brands Corporation
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